Innovation 2.0                    L’expérience PernodHow to get digital while selling spirits in France                   ...
Qui sommes-nous ?                       FocusBut we are also a brand company :Pastis 51, PernodAbsinthe, Suze, Café de Par...
Qui sommes-nous ?                                    Focus3 factories         Marseille Aniseed         Thuir Aperitif / C...
ContextWe’re an old French company with ahistory of conviviality : our business isalready social !We’re selling spirits in...
Transversal plan                                           Geolocalization                                            E-co...
Internally                                                                         Externally                             ...
In FranceEvin law is not set for the digital world ;only case laws exist for it (and sometimesself contradictory)Media buy...
Abroad     8
THE ART & ABSINTHE GUIDE TO BROOKLYN             The first mobile app of it’s kind.A 360 approach to the art and cocktail ...
THE ART & ABSINTHE GUIDE TO BROOKLYN                                                           A buzz generator           ...
THINK - WORK - PLAY                                   A TOTALLY NEW WEB PLATFORM CONCEPT   TO RELAY THE WORK OF OUR       ...
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Pernod 2.0 : how to get digital when selling spirits in France Judith Matharan

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Pernod 2.0 : how to get digital when selling spirits in France Judith Matharan

  1. 1. Innovation 2.0 L’expérience PernodHow to get digital while selling spirits in France 1
  2. 2. Qui sommes-nous ? FocusBut we are also a brand company :Pastis 51, PernodAbsinthe, Suze, Café de Paris…
  3. 3. Qui sommes-nous ? Focus3 factories Marseille Aniseed Thuir Aperitif / Cocktail Base Cubzac Sparkling Wine 3
  4. 4. ContextWe’re an old French company with ahistory of conviviality : our business isalready social !We’re selling spirits in France andworldwide. Our relationship with clientsand customers is controlled by the EvinLaw in France : we cannot get too social…We chose to start our digital “revolution”from within. 4
  5. 5. Transversal plan Geolocalization E-commerce EXTERNALConsumersProspects CONNECTION INNOVATIONClients Training CRM Customer Portal I-Phones + Applications Employee Portal + iPhone App INTERNALSales ForceOffice OPTIMIZATION INFORMATION COLLABORATIONHeadquartersFactories Community 5
  6. 6. Internally Externally Collaborative Intranet vs Extranet Facebook Strategy > brands IPhone – iMerch / Geo localization Pernod Store > Apps Apps > Brands Customer Portal E-commerce Webzine Screens & cybercafé Flavie 6
  7. 7. In FranceEvin law is not set for the digital world ;only case laws exist for it (and sometimesself contradictory)Media buying online and bloggersBe innovative and respectful 7
  8. 8. Abroad 8
  9. 9. THE ART & ABSINTHE GUIDE TO BROOKLYN The first mobile app of it’s kind.A 360 approach to the art and cocktail community in Brooklyn 2000 Downloads since the launch in October DIGITAL Share your favorite cocktails and let friends know where the drinks are cold and the art is new EXPERIENTIAL Gallery openings and events featuring Green Beast sampling OFF PREMISE Brooklyn accounts selling Pernod Absinthe ON PREMISE Brooklyn accounts serving Pernod Absinthe 9
  10. 10. THE ART & ABSINTHE GUIDE TO BROOKLYN A buzz generator FACEBOOK DEDICATED PAGEAPP STORES WAGMAG FULL HANDOUT PAGE AD CARD Retweeted by @upbeatmag (12,952 followers) ON-LINE ACTIVATION IN-REAL-LIFE ACTIVATION BRAND PRESENTATION
  11. 11. THINK - WORK - PLAY A TOTALLY NEW WEB PLATFORM CONCEPT TO RELAY THE WORK OF OUR VISITS TO SITE: 59,988 in the last 12 months AUTHENTIC CREATIVE LEADERS PAGE VIEWS: 103,667 across the year UNIQUE USERS: 7,500 monthly @KREAYSHAWN : 558,530 followers 215 SEEN posts since JulyOVER 50 PIECES OF PR COVERAGEBBC Radio London, Independent, Metro,Creative Review, Design Week, Wired andLondonist
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