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Holger Mueller - How The Cloud changes Everything in Social Business

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Holger Muller - VP & Principal Analyst - Constellation Research

Holger Muller - VP & Principal Analyst - Constellation Research

Published in: Business

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  • Can you imagine three years ago?
    Fortune 500 Firms in 1955 vs. 2011; 87% Are Gone

    52% of the Fortune 500 firms since 2000 are gone
    2010 – Blackberry’s had a 45% market share vs Apples’ 25% vs Microsoft’s 15% vs Android’s 7% vs Palm’s 5.7%


    This is a seemingly innocent question. But to truly answer this question, you have to Imagine what’s happened in the past 24 months. Raise your hands if you felt in control or any semblance of control over your profits, revenues, idea creation, new products were introduced, collaboration points, your community, or customer experience? Were you able to effect and affect change? Did you have the right tools to create the conditions to manage the change ahead?

    Now put yourselves in the mindset of an enterprise or brand. How can you improve your business outcomes?

    Why do I ask this? Well customers no longer buy technologies. They no longer buy software. They are buying outcomes from you. That’s what they want. Peace of mind outcomes.
  • Facebook – a picture sharing service
    LinkedIn – a recruiting solution with a social graph challenge
    Google+ - a data collector for advertisement
    Twitter – an engineering challenge in search of business purpose
    ….
  • Social is an interaction
    Interactions are driven by Anchors, these are
    Shared social attributes
    Interests
    Goal oriented
    Creating manifests first and hoping for interaction is not social, but provides interaction anchors
    The problem – real world social does not map well to digital social – we live in here & now – digital is on all the time
  • It all starts with the cloud. Massive time savings. No need to stand up a server. No need to wait for procurement, tuning, etc.
  • Identity
    Dynamic, multidimensional permissions
    Privacy Policy
    Understand goals
    Enables social – in the digital and real world
  • Realtime sentiment analysis
    No more feed
    Ad hoc social graph
    Personal Analytics – fitbits
  • Miicro Headhunting
    Software Agents
    Uber Social
    Intelligent Assistance
  • People are largest cost
    People changes in generations
  • Transcript

    • 1. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 1 How the Cloud changes EVERYTHING in Social Business Holger Mueller Principal Analyst & VP Constellation Research
    • 2. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 22 52% of the Fortune 500 firms since 2000 are gone
    • 3. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 3 Disruption Slide • Project based • Globalization • New stakeholders • Goliath vs start-up • Public/ private /hybrid • Regulation/ deregulation • Business process outsourcing • Pace of obsolescence increasing faster than the rate of adoption • Consumer tech ahead of enterprise • Digital divide closing around the world • Connected ubiquity drives new adoption models • Changing workplace norms • Distributed nature of work • New work force models • Mixed generations • Aging workforce • Global talent • Temporary talent • Loss of faith in capitalism • Commodity shortages • Political instability • Sustainability and environmental focus • Economic crisis • Price spikes Macro conditio ns Workpla ce dynamic s Business Models Pace of tech adoption Organizations face massive and unprecedented levels of change1. Macro economic forces 2. Dynamic work force 3. New business models 4. Disruptive tech adoption
    • 4. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 4 5 Fundamental Tech Trends
    • 5. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 55 The Cloud Shift is under way
    • 6. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 6 What’s Cloud?
    • 7. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 7 The Fundamentals of Computing
    • 8. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 8 The functional separation of Social
    • 9. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 9 The Evolution Of Social Software 9 Alan Lepofsky @alanlepo
    • 10. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 10 Social
    • 11. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 11 Social Business Outcomes are the anchor(s):
    • 12. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 12 Social Reality …
    • 13. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 13 …
    • 14. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 14 Digital Business Digital Business is Here
    • 15. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 15 Richer user experience and user productivity Rapid IT implementation and optional higher quality deployment More frequent cycles of innovation Minimal upgrade hassles Access to the “always- on” SaaS tools regardless of location Subscription pricing Anytime scalability and dynamic capacity The Cloud Is The Innovation Platform
    • 16. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 16 5 Generations of Digital Proficiency Matter! Digital Natives Digital Immigrants Digital Voyeurs Digital Holdouts Digital Disengaged
    • 17. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 17 Data is the base of business – but exploding… Source: Intel 2012 (!) Source: frontrage.com, Data June 29th 2014 BigData in the Cloud is the only option to get hold of (some of the) relevant data for Social Business.
    • 18. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 18 The rise of the No-Design Databases Implications • No more “What do you want to do?” • But: “Just ask!” 3 Types of NDDB: • Hadoop et al • In memory columnar • Specfic design e.g. MongoDB, Neo4J
    • 19. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 19 Building blocks of next gen social business networks
    • 20. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 20 Next Generation Social Tools
    • 21. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 21 Next Generation Social Business Apps SOCIAL
    • 22. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 22 The People Aspect
    • 23. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 2323 Next Steps
    • 24. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 24 How to get started Intelligent Assistance Ueber Social Software Agents Apps Get apps such as continuous sentiment, n- dimensional and temporal social graph, no more traditional feed. Tools Solve Identity, Security & Permissions Access Get your BigData in the Cloud BigData All in the Cloud © 2014 HMCC . All rights reserved.
    • 25. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 25 What will your enterprise be? Cautious Adopters (50%) Market Leaders (5%) Fast Followers (15%)Laggards (30%) Incremental Transformational Reactive • Can we transform our business models? • What outcomes can we transform? • How do we go to market first with this? • How do we make this easy to consume? • Will this truly differentiate our offerings? © 2011 - 2014 R Wang & Insider Associates, LLC. All rights reserved. • What happens if our competition goes first? • How long can we wait to adopt? • Can we learn from first mover mistakes? • How do we scale this faster and cheaper? • Do we really need to do this? • Can we quantify the market demand? • Can we wait for this to commoditize? • Is this more than a trend? • What type of integration is required? • Are there security and safety risks? • Do we really need to disrupt our business? • Will customers really want this? • How long can we wait for commoditization? • How much longer can we put this off? • Has the trend moved beyond mainstream? Proactive
    • 26. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 26 So for 2014… • Does your enterprise have a cloud strategy? • Does your company have a BigData strategy? • Personal Study • How does BigData work and matter for your enterprise • Prepare to craft a cloud based social business strategy for 2015
    • 27. © 2010 - 2014 Constellation Research, Inc. All rights reserved. 27

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