Can you imagine three years ago? Fortune 500 Firms in 1955 vs. 2011; 87% Are Gone
52% of the Fortune 500 firms since 2000 are gone 2010 – Blackberry’s had a 45% market share vs Apples’ 25% vs Microsoft’s 15% vs Android’s 7% vs Palm’s 5.7%
This is a seemingly innocent question. But to truly answer this question, you have to Imagine what’s happened in the past 24 months. Raise your hands if you felt in control or any semblance of control over your profits, revenues, idea creation, new products were introduced, collaboration points, your community, or customer experience? Were you able to effect and affect change? Did you have the right tools to create the conditions to manage the change ahead?
Now put yourselves in the mindset of an enterprise or brand. How can you improve your business outcomes?
Why do I ask this? Well customers no longer buy technologies. They no longer buy software. They are buying outcomes from you. That’s what they want. Peace of mind outcomes.
Facebook – a picture sharing service LinkedIn – a recruiting solution with a social graph challenge Google+ - a data collector for advertisement Twitter – an engineering challenge in search of business purpose ….
Social is an interaction Interactions are driven by Anchors, these are Shared social attributes Interests Goal oriented Creating manifests first and hoping for interaction is not social, but provides interaction anchors The problem – real world social does not map well to digital social – we live in here & now – digital is on all the time
It all starts with the cloud. Massive time savings. No need to stand up a server. No need to wait for procurement, tuning, etc.
Realtime sentiment analysis No more feed Ad hoc social graph Personal Analytics – fitbits
Miicro Headhunting Software Agents Uber Social Intelligent Assistance
People are largest cost People changes in generations
Transcript of "Holger Mueller - How The Cloud changes Everything in Social Business"