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Paolo Raineri - My Agonism
 

Paolo Raineri - My Agonism

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Paolo Raineri - My Agonism, Speaker at Social Business Forum 2013

Paolo Raineri - My Agonism, Speaker at Social Business Forum 2013

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    Paolo Raineri - My Agonism Paolo Raineri - My Agonism Presentation Transcript

    • Paolo Raineri - CEO – paolo.raineri@myagonism.com | +39 339 74 97 697myyour scoreboard tracker
    • Paolo Raineri - CEO – paolo.raineri@myagonism.com | +39 339 74 97 697App & Social PlatformTrack & AnalyzeSports Performance
    • PROBLEM
    • PROBLEM
    • SOLUTION 1/2 - app for TEAMs
    • SOLUTION 1/2 - app for TEAMs
    • SOLUTION 2/2 - Web Social Platformproprietary ALGORITHM
    • SOLUTION 2/2 - Web Social PlatformFuzzy logic
    • Myago Index
    • Myago Index
    • Myago Index0 to 100 INDEXtechnical valueof the player
    • Myago IndexStandardizes theevalutationof the variables
    • Myago Index – big variablesValue of the single statsGame’s difficultyPhysical fatigueStatistical correlation betweenplayer and sport
    • WHY NOW?Jason Peck 2010Transition to Social from Traditional
    • WHY NOW?Jason Peck 2010Online video & Real time interactions
    • WHY NOW?Personal Athlete BrandingSamantha Etters
    • WHY WE’RE DIFFERENT?
    • WHY WE’RE DIFFERENT?Innovation / researchOfficial / technicaldataUnofficial“for fun”“Old style” analyticsFantasysportInstitutionalwebsiteFitnesspersonalapps
    • WHY WE’RE DIFFERENT?INNOVATIONMULTI SPORTSocial features
    • in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people> 8M (31%)clubs> 80kCONI Istat
    • in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people> 150M (48%)coaches> 200kCONI Istat
    • in the World+10% market profit2005 -> 2015A.T. Kearney analsisMARKET SIZEsportive people295M (40%)clubs> 2MCONI Istat
    • MARKET SIZEsportive people> 450Mclubs> 2MCONI IstatRecruiter market> 250K> 8B $
    • MARKET SIZEtop 20 soccer teams$ 19,359 M(from Real Madrid to Newcastle United)Premier League clubs 13/14$ 4.67 B!$ 2,448 Bbroadcasting rights$ 1,097 Bmarketing(forbes)
    • MARKET SIZETotal valueTEAMS (30)$ 15,270 MThe average NBA teamis worth$ 509 M(forbes)
    • MARKET SIZEFansSOCCER in the world:3 B fansCONI Istat; ForbesCRICKET in the world: 2.5 B fansVOLLEY, BASKET & FOOTBALLin the world: >1.5 B fans
    • MARKET SIZEthink about…
    • ADSPay per share & CPMB2BFeed subscription &fee for advanced searches (B2C)BM
    • MilestonesJune 2013 - website releaseAugust 2013 - website&appsWithin 6 months - cover the 90%of ITA mktIn 12 months - start covering UE & USAAlready in B version
    • PROSPECTED REVENUES500K USERS5% account PRO100 FEED subscr.12M page views (CPM)$ 1 M$ 36 k$ 250 k$ 1.3 MFirst year since sept 2013
    • TEAM
    • TEAM7yr
    • TEAM$7 , 10yr
    • TEAM7 , 10 yr, $40K
    • TEAM7 , 10 yr, $40K, 2
    • ASKsCLOSINGROUND $ 300KTo be faster, better, biggerin less time
    • find the Right playerspread your wings
    • BMCustomer:A – Sportive professional; B – Club; C - Company (TVs, Journals,Institutions…) D – Company (commercial)Revenue:------------------------------------------------------A & B--------------------------------------------------------------------------------Account PRO (40$/year): worldwide analytics & searches------------------------------------------------------A & B--------------------------------------------------------------------------------Account Premium (40$/year + small initial fee): PRO + 1tablet------------------------------------------------------ B -------------------------------------------------------------------------------------Account EXCLUSIVE (12,000$ + only 15% every year): PREMIUM + Software Fuzzy Player (only forsoccer now)------------------------------------------------------C & D--------------------------------------------------------------------------------total subscription to data feeds (30$/month)------------------------------------------------------C & D--------------------------------------------------------------------------------CPM 10$: banner or video (square format) into the website’s streaming----------------------------------------------------------------------------------------------------------------------------------------------
    • • Infographic: Personal Branding With SocialMedia (Samantha Etters)• Jason Peck – sports and social mediapredictions 2010Notes