INNOVATION        by   DESIGN     @stefanomizzella #sbf12
DESIGN
design is...    CONCEPT    INTERACTION   VISUAL
good design is...
good news is...                  think like a designer...it’s simple!
STARTUP + DESIGN
to be inspired
carrier 3G   3:25 PM
discussions + insights + ideas + learning
CO-DESIGN PROCESS
brief
team
design
design
fun
more design
strategy
pitch
co-design processbrief            experience              game           selection                pitch        listen     ...
OPEN INNOVATION
next design challenge
app games
holistic pov
COMMUNITY-DRIVEN   INNOVATION
channels > ecosystem                              STRATEGY                              COMMUNITY                         ...
why so important?      1. COMMUNITY AS A FEATURE      By becoming a customer, you’re also becoming a part of a community a...
community-centered            IDEA      STRATEGY   PRODUCT                     COMMUNITY                                  ...
the future of innovation is...      LEAN                 by DESIGN   CO-CREATED
Stefano MizzellaPhD, Strategist @H-Farm Ventures     smizzella@h-farmventures.com     www.socialmediascape.org     @stefan...
Innovation by Design – Stefano Mizzella
Innovation by Design – Stefano Mizzella
Innovation by Design – Stefano Mizzella
Innovation by Design – Stefano Mizzella
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Innovation by Design – Stefano Mizzella

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Innovation by Design – Stefano Mizzella

  1. 1. INNOVATION by DESIGN @stefanomizzella #sbf12
  2. 2. DESIGN
  3. 3. design is... CONCEPT INTERACTION VISUAL
  4. 4. good design is...
  5. 5. good news is... think like a designer...it’s simple!
  6. 6. STARTUP + DESIGN
  7. 7. to be inspired
  8. 8. carrier 3G 3:25 PM
  9. 9. discussions + insights + ideas + learning
  10. 10. CO-DESIGN PROCESS
  11. 11. brief
  12. 12. team
  13. 13. design
  14. 14. design
  15. 15. fun
  16. 16. more design
  17. 17. strategy
  18. 18. pitch
  19. 19. co-design processbrief experience game selection pitch listen insights ideas refinement rewards
  20. 20. OPEN INNOVATION
  21. 21. next design challenge
  22. 22. app games
  23. 23. holistic pov
  24. 24. COMMUNITY-DRIVEN INNOVATION
  25. 25. channels > ecosystem STRATEGY COMMUNITY EXECUTION DIGITAL + SOCIAL + MOBILE BRAND ECOSYSTEM Stefano Mizzella, www.socialmediascape.org
  26. 26. why so important? 1. COMMUNITY AS A FEATURE By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced. 2. FEEDBACK COLLECTION The most important contribution to the product is the lessons you learn from users talking with each other. 3. INCREASE USER ACTIVITY When people are part of a community, they want to be perceived as a valuable member of that community. David Spinks - The Community Manager
  27. 27. community-centered IDEA STRATEGY PRODUCT COMMUNITY Stefano Mizzella, www.socialmediascape.org
  28. 28. the future of innovation is... LEAN by DESIGN CO-CREATED
  29. 29. Stefano MizzellaPhD, Strategist @H-Farm Ventures smizzella@h-farmventures.com www.socialmediascape.org @stefanomizzella in/stefanomizzella

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