How Social Mobile Change Banking - Brett King

1,145 views

Published on

How Social Mobile Change Banking - Brett King (MovenBank), Keynote @Social Business Forum

Published in: Business, Economy & Finance

How Social Mobile Change Banking - Brett King

  1. 1. How Social & Mobile are “Exploding” Banking@brettkingbrettkingauthor
  2. 2. in the past information scarcity led to information asymmetry and restricted access
  3. 3. PHYSICAL
  4. 4. PHYSICAL
  5. 5. PHYSICAL
  6. 6. PHYSICAL
  7. 7. DIGITAL DISTRIBUTION
  8. 8. CHANGING BEHAVIOR
  9. 9. MAKE ABUDGETLESSON 1:#spendsmartThe most popular deposit product amongst Gen-Y are prepaid cards
  10. 10. DIGITAL PRODUCT
  11. 11. PARADIGM SHIFT
  12. 12. 70% of YGensWill be Mobile Banking‘first’ by 2015By 2016 mobile banking interactions willoutnumber branch interactions 400-to-1*source: Gartner
  13. 13. 80% of Y-Gens have bought a brand based on a friend’s recommendation
  14. 14. 66% of Y-Gens have visited a store/restaurant based on a friend’s ‘check-in’
  15. 15. Their instinct is not to visit a branch...
  16. 16. But you might need to help them understand theconnection between these two things
  17. 17. why you used this to message your friends
  18. 18. And why you had to rewind this beforeyou returned it to the store...
  19. 19. and most certainly why you used these to send money...
  20. 20. Mobile + Context allows us to create simple, positive financial behaviors
  21. 21. CAN I AFFORD IT?WISH LISTFIND A BETTER DEAL?CAN I AFFORD IT?Shoes Price$ 565Spent on Clothes to date$ 373.42Available Cash$ 435.28 (low)You’ve Spent$ 591.33so far this month(Average $ 482)You’re in theREDSET A SAVINGS PLANPRADA SUEDEPLATFORM SHOE(Similar)ON SALE ATNEIMAN MARCUS$ 335PRADA SUEDELEATHER11cm Heel ShoeSAVINGS GOAL$ 565SAVE NOW $ 50US$ 621Special OfferUS$ 565
  22. 22. Putting context in payments - good vs bad spend?
  23. 23. Financial Services will become contextual...
  24. 24. The best advice won’t be in a branch anymore
  25. 25. Banking is no longer a place you go,it’s just something you do@brettkingbrettkingauthor

×