Gerard Puccio - Creativity Matters: why creativity is a Business Essentials and How to Develop it

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A recent IBM global survey of executives identified creativity as one of the most crucial skills in today’s turbulent business climate. In the innovation age it is no longer possible for organizations to survive strictly through continuous improvement and cost cutting strategies. And because unprecedented levels of change define life in the 21st century, many now agree that creative thinking is an essential leadership skill. The purpose of this keynote session is to challenge the widely held belief that you are either born creative or your not, and instead demonstrate how creative thinking can be enhanced. The goal of the session is to challenge participants to think more creatively about themselves and their organizations

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Gerard Puccio - Creativity Matters: why creativity is a Business Essentials and How to Develop it

  1. 1. Creativity Matters: Why Creativity is a Business Essential and How to Develop It Gerard J. Puccio, Ph.D. International Center for Studies in Creativity Buffalo State - State University of New York Distinguished Visiting Scholar - Sheridan The Social Business Forum • Employee Empowerment • Customer Engagement • Collaborative Innovation
  2. 2. International Center for Studies in Creativity Buffalo State – State University of New York Fast Facts • Founded 1967 • Offer MS in Creativity • Certificate in Creativity and Change Leadership • Program for Distance Learners • Over 500 alumni • CRS Library Collection
  3. 3. International Center for Studies in Creativity Buffalo State – State University of New York Other Programs • Creativity Camp • Creativity in America short course • Latin America Certificate Program
  4. 4. Welcome to the Age of Innovation 1950-1960s Age of Efficiency 1970-1980s Age of Quality 1980-1990s Age of Flexibility Today Age of Innovation (& Creativity)
  5. 5. Corporations with Innovation in their Vision, Values, Strategic Plan
  6. 6. Believe creativity is important to society
  7. 7. Employees who believe they are living up to their creative potential
  8. 8. GREEN RED BLUE GREEN BLUE YELLOW ORANGE RED BLACK BLUE RED GREEN RED BLUE GREEN ORANGE GREEN ORANGE BLACK YELLOW BLACK BLUE RED GREEN BLUE ORANGE BLUE ORANGE
  9. 9. Creativity Matters
  10. 10. Creativity is... the ability to modify self-imposed constraints. Ackoff & Vergara (1988)
  11. 11. Let’s Do Some Math 1000 40 1000 30 1000 20 1000 10 4100
  12. 12. Creativity is an Ability Ability implies…
  13. 13. Creativity is an Ability Ability implies… • All people are creative
  14. 14. Creativity is an Ability Ability implies… • All people are creative • People vary in regard to their creative ability
  15. 15. Creativity is an Ability Ability implies… • All people are creative • People vary in regard to their creative ability • Whatever your level of creative ability it can be enhanced
  16. 16. Classic Definitions Creativity is a process that leads to the production of original ideas that are valuable Innovation is the successful introduction of new & valuable ideas
  17. 17. “It was a crazy idea – a breakfast sandwich!” Approximately 30% of McD’s revenue comes from breakfast 4 billion in sales annually from breakfast business Strategic growth aimed at breakfast market
  18. 18. How to be a Better Creative Thinker
  19. 19. Separate Divergent from Convergent Thinking Area of Discovery Area of Discovery AreaofFamiliarity
  20. 20. Taking it Forward
  21. 21. Thank You http://creativity.buffalostate.edu/

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