Gamification for an Empowered Company - Stefano Mizzella

Gamification Stefano Mizzella

How can I Empower my Employees?

GamiﬁcationIntegrating game dynamicsinto your site, service, community,content or campaign,in order to drive participation.- Bunchball

#FUN #WORK

By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes - Gartner

Gamiﬁcation versusGameful Design

Games areunnecessary obstacleswe volunteer to tackle - Jane McGonigal, quoting Bernard Suits

The goal of game dynamics is to drive a user-desired behavior predictably - Michael Wu

Ability + motivating behavior Trigger Motivation + Trigger = Behavior y or Motivation t a jec a l tr v ior e ha b boring behavior difﬁcult Ability simple behavior behaviorBased on the BJ Foggs Behavior Model

Collaboration Engagement Innovation Gamiﬁcation Ecosystem

User-lead Innovation versusDesign-lead Innovation

Gamiﬁcation requires: Business Objectives Collaborative Organizational System Open Innovation framework Gameful Design Metrics & KPIs A new Mindset

stefano.mizzella@gmail.comwww.socialmediascape.org@stefanomizzellain/stefanomizzella

http://www.ninjamarketing.it	161
http://www.badgevilleitalia.org	90
http://www.nowmedia.it	57
http://valoriprimilab.blogspot.com	23
http://feeds.feedburner.com	3
http://valoriprimilab.blogspot.it	3
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http://us-w1.rockmelt.com	1
http://paper.li	1

Gamification for an Empowered Company - Stefano Mizzella

by SocialBizForum on Jun 10, 2011

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Gamification for an Empowered Company - Stefano Mizzella — Presentation Transcript