Designing Collaboration: Building Systems that Really Work - Philipp Schäfer

DISTRIBUTED ORGANIZATIONSSHARING BETWEEN MULTIPLE LOCATIONS IS DIFFICULT

HIERARCHIESCOMMUNICATION GETS LOCKED IN SILOS

Blogs, Wikis, Crowdsourcing, Social NetworkingWEB TELEPRESENCE2.0 TECHNOLOGY REAL-TIME COLLABORATION SOFTWARE

How can we create Blogs, Wikis, the right incentives? Crowdsourcing, Social Networking Do people want REWARDS to share? WEB TELEPRESENCE 2.0 MOTIVATION TECHNOLOGY ORGANIZATION REAL-TIME DESIGN COLLABORATION SOFTWAREWhat are the unspoken rules + expectations? KNOWLEDGE CULTURE SHARING SYSTEMS Do we encourage ABILITIES collaboration? DESIGN What behaviors do we want to enable? What do we want people to share? CONTENT ADOPTION Rapid? Viral? How do we keep Roll out in stages Integrate with it fresh? or all at once? legacy systems?

DESIGN THINKINGCULTURE SOCIAL INTERACTIONS BEHAVIORS MOTIVATIONS

DESIGN THINKING UNDERSTAND EXPLORE DEVELOP HUMAN BRAINSTORMS FACTORSTECHNOLOGY BUSINESS FACTORS FACTORS FINAL CONCEPT(S) PROTOTYPES

FIVE PRINCIPLESFOR COLLABORATIVE TOOLS THAT WORK

BUILD POINTERS TO PEOPLEPRINCIPLE 1

DBBUILD POINTERS TO PEOPLEPRINCIPLE 1

BUILD POINTERS TO PEOPLEPRINCIPLE 1

REWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2

INDIVIDUAL GOALS OF THE MOTIVATION ORGANIZATIONREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2

•RECOGNITION •PROJECT STAFFING •CAREER DEVELOPMENTREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2

COMPLIANCEREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2

REWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2

DEMAND INTUITIVE INTERFACESPRINCIPLE 3

24% 66% SMARTPHONE OF ALL MOBILE MARKET SHARE WEB BROWSINGDEMAND INTUITIVE INTERFACESPRINCIPLE 3

ADOPTION FRICTIONDEMAND INTUITIVE INTERFACESPRINCIPLE 3

DEMAND INTUITIVE INTERFACES 3PRINCIPLE 2

• NO WIKI LANGUAGES TRAINING • EXISTING USERNAMES SETUP • AUTOMATIC NAVIGATIONDEMAND INTUITIVE INTERFACES 3PRINCIPLE 2

DEMAND INTUITIVE INTERFACESPRINCIPLE 3

TAKE THE ROAD MORE TRAVELLEDPRINCIPLE 4

130117104 91 78 65 52 39 26 13 0 2006 2007 2008 2009INTERNAL BLOGSTOTAL POSTS EACH WEEK

MAKE IT FUN

600500400300200100 0 March-08 June-08 September-08 December-08 March-09PEOPLE PAGESTOTAL MODIFIED BY OWNER SINCE LAUNCH

ITERATE EARLY AND OFTENPRINCIPLE 5

FOR COLLABORATIVE TOOLS THAT WORK1. BUILD POINTERS TO PEOPLE2. BUILD REWARDING SYSTEMS3. DEMAND INTUITIVE INTERFACES4. TAKE THE ROAD MORE TRAVELLED5. ITERATE EARLY AND OFTEN

THANK YOU!PHILIPP SCHÄFERphilipp@ideo.com | @philipp_philipp

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Designing Collaboration: Building Systems that Really Work - Philipp Schäfer

by SocialBizForum on Jun 10, 2011

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Designing Collaboration: Building Systems that Really Work - Philipp Schäfer — Presentation Transcript