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1
GOODYEARDUNLOPTires
Italia
Quandoun’ideaguidaun’organizzazione. Findallagenesi.
2
Le organizzazioni illuminate
orchestranoprodotti, persone,
e risorse
secondouna visioneunivoca e coerente.
3
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
LAGENESI.Un futurodi primati.
Goodyear da sempre un'azienda con lo sguardo rivolto al domani.
John B.Dunlop
invents
the pneumatic tire
The Dunlop Pneumatic
Tyre Company Limited
is founded in Dublin
Charles Goodyear
invents
the vulcanization
1839
1888
The Goodyear Tire & Rubber
Company is founded by
Frank A. Seiberling
1898
1889
1999
A Joint Venture of the
Goodyear Tire &
Rubber Company and
Sumitomo Rubber
Industries, Ltd.
4
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
One of the world’s leading tire companies
US$22 BN net sales
73.000 employees worldwide
Products sold in 180+ countries
53 plants in 22 countries
5
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
North America
USA
Canada
Latin America
Central America
South America
EMEA
Europe
Middle East
Africa
Asia/Pacific
Asia
Australia
New Zealand
6
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
Stockholm
Oslo
Helsinki
Moscow
Copenhagen
Cologne
Hanau
Fulda
Brussels
Amiens
Mireval
Montlucon
Riom
Fürstenwalde
Philippsburg
Riesa
Wittlich
Colmar-Berg
Tilburg
Debica
Kranj
Birmingham
Adapazari
Izmit
Paris
Zurich
Istanbul
Athens
Madrid
Lisboa
Vienna
Budapest
Warsaw
Prague
Milan
Nieuwegein
Wolverhampton
Rome
22 Sales Office
18 Factory
Regional HQ
7
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
o 250M € revenues
o 5 brands
o 180 associates
o 3.000 customers
o 4 retail partners
8
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
9
RACCONTO DI UN INIZIO
Il footprint è untratto distintivo del DNA.
L'equilibrio èunadimensione bilaterale, che prendeispirazione
dalla creazione del prodotto.
Ilbusiness èunalunga marcia dove il cliente è al centro.
Ci sono organizzazioniche generanoidee e idee cheispirano le
organizzazioni.
10
QUANDOUN’IDEA GUIDA UN’ORGANIZZAZIONE
Ogni esperienza,training,azione,fluttuaintornoall'idea che il businessè unalungamarcia.
LA20 MILEMARCH
Il culto della preparazione.
Fanatici della disciplina.
Adattarsi all’ambiente circostante e imparare da esso.
11
CUSTOMERCENTRICORGANIZATION
12
L’IMPORTANZADELFOOTPRINT
Un tratto distintivo del DNA.
13
L’EQUILIBRIO
Il pneumatico, il solo punto di contatto tra il veicolo e la strada,
é il risultato della ricerca costante di equilibrio
tra i diversi elementi che lo compongono.
Il pneumatico è un perfetto compromesso tra parametri in conflitto.
14
LEPERSONEGIUSTE ALPOSTOGIUSTO
15
Grazie!
paola_baravalle@goodyear.com
Seeyou

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Paola Baravalle - Goodyear biz case: When an organization is driven by an idea. From the beginning