Using Social Media to Improve Employee Morale
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Using Social Media to Improve Employee Morale

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Presentation of Salesforce.com VP of Product Strategy Nate Skinner at Social Biz Atlanta 2013

Presentation of Salesforce.com VP of Product Strategy Nate Skinner at Social Biz Atlanta 2013

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Using Social Media to Improve Employee Morale Using Social Media to Improve Employee Morale Presentation Transcript

  • Improve Employee Moral withLearnings from Social MediaNate SkinnerVP, Product Strategy /renniksn @renniksn In/renniksn
  • Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements other thanstatements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operating losses,possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of oursecurity measures, the outcome of any litigation, risks associated with completed and any possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,and motivate our employees and manage our growth, new releases of our service and successful customer deployment, ourlimited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual reporton Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.These documents and others containing important disclosures are available on the SEC Filings section of the InvestorInformation section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make thepurchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and doesnot intend to update these forward-looking statements.
  • Our Mission: Cloud Computing Driver, Catalystand Evangelist Enterprise Mainframe Client/Server Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation 1960s 1980s Today View slide
  • #1 in Cloud Computing and CustomerRelationship Management #1 Cloud Cloud Innovation Computing CRM 2011, 2012 View slide
  • Today Customers & Employees Expect More New World: Social Realities People are People Choose Connected Where to Engage
  • Social Revolution4.5 Billion Social UsersSharing Feeds, Profiles, Groups, and Files150 Million Daily Customer ConversationsAbout Companies
  • Two Social Learnings to Enhance Employee Moral & Productivity Connect Reward
  • Connect Reward
  • Traditional Org Structures Separate Individuals
  • Connect: Everyone to Everyone & Everything Remove Hierarchy & Expose Innovation Sales OpsCustomers Leads Price List Product Executive Expert Promotions Forecasts Competitive Legal Expert Pitch Deck Contracts
  • Connect: A Real-World Example Remove Hierarchy & Share Information
  • Connect:Everyone to Experts, Insights, and Customers Improve productivity and effectiveness Instant communication with experts Collaboration on proposals, dashboards, and more Private chat groups with customers and partners +34% Employee productivity
  • The Cake Boss Sweetens Productivity150 employees, deliver 50 cakes & 20,000 cannolis a week5M Facebook Fans, 250K Twitter FollowersIncreased productivity by 60% through collaborationImproved product delivery and accuracy with automation
  • Connect Reward
  • You Are Not Getting the Most from Your People Not Misaligned Demotivated Performing $300B Lost ProductivitySource: Gallup, “Employee Engagement: A Leading Indicator of Financial Performance”
  • Employee Engagement is a Critical to Success 2%Engaged Actively disengaged 97% of employees 40% aren’t engaged when they feel ignored by 57% their managers* Not engaged *Gallup survey of 1,003 U.S. employees (2009) **A Gallup study found that disengaged employees cost companies $300 billion in productivity each year
  • Alignment:People Want to Work on Important Goals Bring visibility to key priorities and objectives Easily communicate team and individual goals Connect your goals to the company mission Real-time updates +10x Improvement in understanding of goals
  • Alignment: A Real-World Example
  • Reward:Motivate People to Learn and PerformCreate specific goals and custom badges todrive ongoing education and incentive Deliver up-to-date and consistent product knowledge Accelerate learning and mastery of new skills Enable peer-to-peer recognition Give thanks when it matters vs 1x a year +100% Increase in recognition given
  • Reward: A Real-World Example
  • LivingSocial Accelerates Sales with Motivatation Sales Reps created social goals around activity based selling Target: 50 calls/day Amplified winning behavior with custom badge and public recognition on the global sales call Result: 82% increase in call volume
  • Salesforce ArchitectureAny Social App Sales Service Marketing Work.com Back-end Systems Network Exchange Data.com AppExchange Apps Chatter Chatter Communities ERP Finance Any System Force.com Heroku Touch Salesforce Platform Data Model Multi-tenant Infrastructure