> PR forStartups
AustrianStartups Stammtisch
November 19th, 2013
>
Hi, I´m Bernhard (Lehner).
Professional communicator since 15+ years
Doing Startup PR since 7+ years (123people,
Runtast...
>

started 2007
exited 2010

50 mio. visits
every month
>
The 123people Marketing Channels

PR
SEO
>

Results of the Launch PR
Campaign of 123people.at
>
The 5 things we did right.
> Great Story
Relevant Facts & Figures

David vs. Goliath
Addinglocalvalue
> We did the PR Homework
Learn to write good press releases

Provideprofessionalpics
Respondquickly
> Easy access to information
Set up a proper media corner

Place itabove the fold, on your homepage
> Know your journalists
Who ist interested in your topic?

Know the journalists work
Don´t send wrong messages to wrong pe...
> Customize your pitch
Don´t spread & pray

Brief the founders
Ask the journalists what he needs
>
Thank you!
@bernhardlehner
bernhard@i5comm.com
Upcoming SlideShare
Loading in …5
×

PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.

378
-1

Published on

Some thoughts on what it needs to do successful PR for startup companies. Best Practice 123people Launch campaign.

Published in: Marketing, Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
378
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.

  1. 1. > PR forStartups AustrianStartups Stammtisch November 19th, 2013
  2. 2. > Hi, I´m Bernhard (Lehner). Professional communicator since 15+ years Doing Startup PR since 7+ years (123people, Runtastic, wikifolio, wikitude, tripwolf, KochAbo...)
  3. 3. > started 2007 exited 2010 50 mio. visits every month
  4. 4. > The 123people Marketing Channels PR SEO
  5. 5. > Results of the Launch PR Campaign of 123people.at
  6. 6. > The 5 things we did right.
  7. 7. > Great Story Relevant Facts & Figures David vs. Goliath Addinglocalvalue
  8. 8. > We did the PR Homework Learn to write good press releases Provideprofessionalpics Respondquickly
  9. 9. > Easy access to information Set up a proper media corner Place itabove the fold, on your homepage
  10. 10. > Know your journalists Who ist interested in your topic? Know the journalists work Don´t send wrong messages to wrong people
  11. 11. > Customize your pitch Don´t spread & pray Brief the founders Ask the journalists what he needs
  12. 12. > Thank you! @bernhardlehner bernhard@i5comm.com

×