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PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.
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PR Keynote from AustrianStartups Stammtisch, November 19th, Sektor5.

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Some thoughts on what it needs to do successful PR for startup companies. Best Practice 123people Launch campaign.

Some thoughts on what it needs to do successful PR for startup companies. Best Practice 123people Launch campaign.

Published in Marketing , Technology , Design
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Transcript

  • 1. > PR forStartups AustrianStartups Stammtisch November 19th, 2013
  • 2. > Hi, I´m Bernhard (Lehner). Professional communicator since 15+ years Doing Startup PR since 7+ years (123people, Runtastic, wikifolio, wikitude, tripwolf, KochAbo...)
  • 3. > started 2007 exited 2010 50 mio. visits every month
  • 4. > The 123people Marketing Channels PR SEO
  • 5. > Results of the Launch PR Campaign of 123people.at
  • 6. > The 5 things we did right.
  • 7. > Great Story Relevant Facts & Figures David vs. Goliath Addinglocalvalue
  • 8. > We did the PR Homework Learn to write good press releases Provideprofessionalpics Respondquickly
  • 9. > Easy access to information Set up a proper media corner Place itabove the fold, on your homepage
  • 10. > Know your journalists Who ist interested in your topic? Know the journalists work Don´t send wrong messages to wrong people
  • 11. > Customize your pitch Don´t spread & pray Brief the founders Ask the journalists what he needs
  • 12. > Thank you! @bernhardlehner bernhard@i5comm.com