Tips for Posting on Facebook Pages

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Download your FREE 93-page Ebook 'Facebook Marketing 2013' here: http://social4biz.linktrackr.com/t/0 (Copy and paste the link to your browser).

With over 1 billion Facebook users, businesses can no longer deny the importance of embracing Facebook Marketing, especially the importance of posting on Facebook to drive engagement. Unfortunately, many businesses who have taken that first step and created a Page are not knowledgeable on the types of postings which will create this engagement amongst their fans and potential customers. This presentation discusses how to create awesome postings on Facebook which will have your fans coming back for more, time and time again. Enjoy!

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Tips for Posting on Facebook Pages

  1. 1. Posting on Facebook8 Types ofFantasticallyEngaging Posts!
  2. 2. Facebook Marketing 2013This  presentation  is  an  Excerpt  from  Jo  Barnes’  Detailed  Ebook,“Facebook  Marketing  2013”.  To  get  your  FREE  copy  of  this  comprehensive,  93-­‐Page  Guide,  please  click  on  the  link  below:Facebook Marketing 2013
  3. 3. 1.! Attention Grabbing Image PostsGreat  images  grab  attention  and  encourage  engagement.1. Powerpoint  -­‐  great  for  creating  easy  shapes  and  text-­‐based  images2. Picmonkey.com    -­‐  great  for  editing  images3. Piktochart.com  -­‐  great  for  building  infographics  easily  
  4. 4. 2. Call-to-Action PostsAll  posts  should  have  an  element  of  call  to  action  on  them  e.g.  like  this  post,  share,  comment,  click  the  link  etc.
  5. 5. 3. Promotional PostsThese  can  be  free  promotions,  offers,  discounts,  launches  or  anything  that  you  want  to  promote.  Make  sure  they’re  attractive,  creative  and  enticing.  You  could  Pirst  entice  people  to  a  free  offer  and  later,  introduce  them  to  a  sales  promotion.
  6. 6. 4. Inclusive PostsRemember  to  share  other  people’s  Facebook  posts,  blog  posts  etc.  It’s  not  good  enough  though  to  simply  share;  you  also  need  to  explain  why  it’s  a  great  post/article.  Remember,  the  goal  here  is  to  give  great  value  to  your  followers,  but  they  also  want  to  hear  your  opinion.
  7. 7. 5. Conversational PostsConversational  posts  are  written  to  encourage  visitors  to  join  in  a  conversation.  It  would  typically  be  a  question;  why  does  your  audience  think  X,  what  are  your  audiences  favourite  Y  etc.
  8. 8. 6. ‘How-to’ PostsThese  are  posts  which  are  a  step-­‐by-­‐step  instruction  on  how  to  do  something.  It  might  be  a  video,  article,  status  update  or  an  image.    Don’t  forget  to  include  a  call-­‐to-­‐action!
  9. 9. 7. Habitual PostsWhat  better  way  to  get  people  coming  back  time  and  time  again  to  your  Page  than  to  create  habitual  content!E.g.  bring  in  an  expert  weekly  to  answer  questions,  have  a  Tuesday  Tip,  every  Wednesday  at  6pm  you  discuss  the  latest  tools  in  your  industry  or  maybe  have  a  photo  of  the  day.
  10. 10. 8. Crowdsourcing PostsLast  but  not  least  are  posts  which  feature  fans  and  customers!To  include  your  customers  in  your  business  is  hugely  powerful  and  will  have  fans  coming  back  time  and  time  again  to  your  Page,  sharing  your  content  (particularly  where  they  have  been  featured)  and  telling  all  their  friends  about  you!
  11. 11. Facebook Marketing 2013This  presentation  is  an  Excerpt  from  Jo  Barnes’  Detailed  Ebook,“Facebook  Marketing  2013”.  To  get  your  FREE  copy  of  this  comprehensive,  93-­‐Page  Guide,  please  click  on  the  link  below:Facebook Marketing 2013
  12. 12. About  the  Slideshare  Author:Hi  there  -­‐  My  name  is  Noelle  Leahy  and  i’m  a  Social  Media  Facilitator  and  Trainer  who  is  passionate  about  the  power  of  Facebook  for  marketing  all  types  of  business.  Please  connect  with  me  below!My  WebsiteMy  Facebook  PageMy  Twitter  ProPileMy  LinkedIn  ProPile

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