”The biggest issue at stake in this emerging age is the ongoing tension between creativity and organization.”Richard Florida, Rise of the Creative Class
Staff engagement Humans are happiest when they’re exercising their ingenuity.Innovation Creativity + Action = Innovation
Interdisciplinary research 1950s-70s – Personality of the creator 1980s: Social & Cultural Dimensions of creativity. Csikszentmihalyi’s systems approach 90s-00s: Collaboration and Group Dynamics, Collaborative emergence Sawyer2009
Increasedcollaboration Successful initiatives in the past/present? Outside the org (customers, suppliers etc) Crowd- sourcing Everyone ”Collaborative in the org webs” Open innovation Several Google disciplines Semco 20% and functions Innovation labs One group – The R&D Fisher- team Price The R&D ”Skunk team works” One person – ”Lone Genius” Pre-70s 80s 90s 00s 10s
Who benefits from the creative work? A critical view on the creators What’s gained/lost along the way from ”lone genius” to ”wisdom of the crowd”? D H Cropley, A J Cropley, Kaufman & Runco 2010
1. How can managers organise creativity to benefit both their organisation and the eco-system of which it is a part? 2. What were/are the conditions in some successful initiatives of organising creativity in the past/present ? 3. How can managers ensure that the ”dark side” of creativity is avoided, i.e. that what emerges from the creative initiative benefits the eco- system of which the organisation is part?
Intentional Behaviour•Psychology of the individual •Skills•Intrinsic/extrinsic •Behavioursmotivation•Introversion / extroversionCulture Social system•Collaboration -Officical strategies•Group dynamics organisations undertake•Groupthink -Environment•Brainstorming -Location (the core vs the•Improvisation edge) -Architecture
Type ”Lone Isolated Innovation Collaborative Open Genius” group Lab Organization innovation networkCreative Edison’s lab Xerox PARC Mattel’s Semco Open IDEOinitiative: Project PlatypusLitany "Genius is one "The best way ” If we do not “Where people percent to predict the let people do design better, inspiration, and future is to things the way together” ninety-nine invent it." they do, we will percent never know perspiration." what they are really capable of”Systemic What are the socio-economic, technical, political, environmental etc driversCauses and trends which impacts on the initiative and organisation?Worldview What are the worldviews of these initiatives and the organisations they are part of?Myth/ What are the underlying myths and metaphors?metaphor