Blitz Local Webinar
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This dyanamic presentation answers the question once and for all - Is there ROI in Social Media Marketing. It's like Sex...if it's not good - you are doing it all wrong. Results and ROI in Social ...

This dyanamic presentation answers the question once and for all - Is there ROI in Social Media Marketing. It's like Sex...if it's not good - you are doing it all wrong. Results and ROI in Social Media are absolutely measurable and ROI can be expected.

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  • Welcome everyone! This presentation will explain who we are, what we do and what our product offer is. By the end of this presentation you should have the information you need to decide if you have the conviction and passion needed to spread the word about the power of Local Listings, Social Media Integration and On-Line Marketing. We will also cover what is involved in prospecting for new clients, what tools are available for you and most importantly what you can make by applying this process a few hours a week. This is not a MLM scheme. There is no ‘down line’, there is nothing to buy, and you are not held to performance standards. In fact, if I could clone myself, I wouldn’t need salespeople..but there are 600,000 prospects out there and I simply can not call on them all by myself, so I need you!
  • I am the 'street' marketer for BlitzLocal. Blitzlocal has done just fine with customers who know them by reputation and knock on their door and they did not come looking for me. I needed an engineering firm that could fulfill some specific needs and in the end I was so impressed with BlitzLocal that they incorporated some things I wanted to do and I just joined forces with them. I am proud of the affiliation and honored to represent them.
  • There are four core products in the BlitzLocal offering. Social Media integration with the businesses current website and advertising campaign. A local listing audit and set-up, a PPC advertising campaign and where needed, a Website optimization and Search Engine Analysis of their current website. The purpose of this introductory webinar is not to get deep into the technical aspects and application of all of these products because that would literally take days! This is a quick overview of the products benefits to the businesses that you may call on. Let’s start with Local listings..
  • This is the entry point of our product offer. For less than three hundred bucks a business can choose a page from their website and we will import it to Facebook, designate it as their landing page and set-up the unique URL address. We also clean up un-needed tabs at the top and provide a tool to increase fan sharing and a call to action to submit to the form for CRM. Most businesses spend thousands of dollars building and maintaining their websites and it only makes sense for their Facebook presence to look just as professional. This page will drive traffic back to their website and increase sales. It will be shared through friend groups and the business will begin to get referrals and recommendations from facebook users. Once we have their page set-up, we offer to help them make it effective by offering the other services in our package. Like a business that doesn’t put a sign out front, a FanPage must be advertised to be effective and we have the tools to do it. There are a tremendous number of reasons for a business to want to be on Facebook, look good on Facebook and Sell on Facebook. Sending out newsletters, promotions and coupons is only the start. ‘Insights’ which is an analytics tool is very powerful for Fan Sights and can give a lot of demo/psychographic information back to the business about who their customers are, and what they liked or did not like. You can have 60K nameless visitors to a website a day and it is a 1 dimensional visit. A visit to a FanPage that is being monitored, is a 2 dimensional experience. A properly managed fanpage is being monitored, and customer comments are responded too immediately. A bonus perk is that customer ratings and comments improve the Facebook ranking results in search, and can help Search Engine rankings as well.
  • Local listings are the new yellow pages. They appear in every search engine, on mobile phones and in content searches. This seems to be a very simple concept, but how many businesses are missing the boat by not being here? A lot of them..here’s more
  • The Local Listings service is the most powerful way for a business to be found. And really, anyone can do it. The rub comes in submitting to all of the really big top 6-10 of the listing services, and then to the dozens of smaller but just as important ones. If the information was manually entered it would take about 40 hrs per location to get it done. BlitzLocal uses an auto-submission process that streamlines the effort and insures that information is exactly the same across all of the services. Errors in input can lead to delayed postings, or even failed submissions. BlitzLocal also offers and audit of existing listings to see where listings are missing and how many errors are contained in the listings that are found. Since BlitzLocal is a ‘trusted source’ from search engines such as Yahoo! The submissions generally show up quicker because all of the Search Engines use cross checking to make sure that submissions are not redundant, false or spam. This makes companies money, no doubt, no argument. It’s not a matter of should you be here – You have to be here. On a down note, if you do not properly go through the verification process and ‘claim’ you listing – someone else can. And then you are hostage to them!
  • Pay Per Click advertising or PPC is the best value you can get for your advertising dollar. You do not pay in advance, you are not deciding on a print campaign months in advance, and you do not have an initial outlay of cash to produce and mail a postcard or coupon book. Through Google analytics, we are able to see every click on the ad, where it came from and then what the customer did once they were there. How long did they stay, what did they look at, what did they buy. We can target long and short keyword phrases that have to do with the business. In most cases it takes more than 100 keywords to capture all of the search varieties of a businesses product or service. BlitzLocal has a proven track record of identifying the right keywords, writing the correct ads and seeing click through rate, conversion and ROI increase as much as 400% through the proper use of PPC. They utilize the top 3 search engines as well as the content network (Websites that feature Adsense) and of course Facebook. Businesses are tired of spending money on advertising that does not work. They are tired of paying bills and having nothing left. PPC is the opposite, they only pay for results. I can tell you that through my own businesses, PPC could bankrupt me. I will get as many clicks as I want to spend money to get. It’s that simple – it works.
  • Welcome everyone! This presentation will explain who we are, what we do and what our product offer is. By the end of this presentation you should have the information you need to decide if you have the conviction and passion needed to spread the word about the power of Local Listings, Social Media Integration and On-Line Marketing. We will also cover what is involved in prospecting for new clients, what tools are available for you and most importantly what you can make by applying this process a few hours a week. This is not a MLM scheme. There is no ‘down line’, there is nothing to buy, and you are not held to performance standards. In fact, if I could clone myself, I wouldn’t need salespeople..but there are 600,000 prospects out there and I simply can not call on them all by myself, so I need you!

Blitz Local Webinar Blitz Local Webinar Presentation Transcript

  • Welcome to BlitzLocal Local Listings, Social Media Integration and On-Line Marketing
  • Who am I? Who is BlitzLocal?
    • Jim Smith – 503-421-4532
    • [email_address]
    • VP of Sales for BlitzLocal.
    • Oregon Resident for last 11 years
    • Currently live in Lake Oswego
    • Lived the last 8yrs in Scapoose/Warren Oregon
    • Graduate of University of Wyoming
    • Operations Manager for a 12 Store Retail chain
    • Regional Manager for 134 Store Auto Parts Chain
    • Operate 3 web based businesses
    • Consultant for Social Media Marketing
    • Blog at http://SoDotMe.com
    • Dennis Yu – CEO -BlitzLocal
    • Based in Denver, Colorado
    • A Pioneer and Legend in Internet Marketing
    • Represents National Brands that do Millions in Monthly Revenue
    • A recognized expert and frequent guest speaker
    • Formerly with Yahoo!
    • Online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking.
    • [email_address]
  • BlitzLocal Portfolio “ What I like best about BlitzLocal is that they remove the black box approach to SEO and PPC. We have great visibility into PPC management, and a similarly clear path toward SEO improvement. It’s an approach that a non-technical manager like me can understand.” - Bill Flaherty, Executive Vice President, Quiznos View slide
  • What do we Offer? Branded Facebook Landing Pages Local Listings PPC Management Website Optimization View slide
  • Branded Facebook Pages
    • We import a page or two of the customers current website to facebook
    • The links work and it looks and functions like a website
    • We set this as the ‘Landing Tab’ and set up a branded URL such as facebook.com/Bi-Mart
    • All the benefits of a website apply here
    • We set-up CRM tools to promote other marketing efforts based on usage of this page
    • We offer incentives for visitors to become ‘fans’ and invite their friends to become fans
    • The website and fanpage feed each other through Facebook connect
    • The business has a unified look across the internet
    • This actually helps pagerank in search engines
    • Facebook is designing its layout to promote search through it’s search engine so that people do not leave Facebook to search for businesses to purchase from.
    • Once a customer is a ‘fan’ sending them promotions and newsletters is free to the business
    • Can act as a reputation management portal
    • Encourages customers to bring their question and concerns to this page
  • Some Examples
    • Here Macy’s has imported their Twitter feed and offered an incentive for Tweeps to engage with them.
    • The benefit? The followers and friends of each of those tweets are attracted to the Macy’s offer.
    • Those attractions lead to more Fans, more Tweeps and more Marketing leverage.
  • Here Coca-Cola uses giving to promote sharing.
    • Here’s about what you would expect from Disney. Several elements on one page.
    • Video Player
    • Discussion Board
    • Twitter Feed
    • Picture Gallery
    • This page is fun, engaging, sticky and has a clear invitation to ‘share’
  • The Social Media Grid – Today Anyway
    • Is all of this really necessary?
    • In a word – No
    • But some of it used in the right way can help you in a variety of ways
    • Backlinks = Page Rank
    • Customer Reviews = Higher Listing Rankings
    • Video = Best opportunity for Viral sharing
    • Social Networks = Recommendations from Friends
    • Search Engines = CTR and ultimately Conversion
    • Used Properly Social Media tools and websites can:
    • Increase New/Repeat Business
    • Work wonders for your SEO
    • Humanize your entity
    • `
    • What do you want your Facebook Storefront to accomplish?
    • Provide a familiar branded presence
    • Encourage sharing to increase the reach of our marketing
    • Give the customer a voice – and encourage them to use it
    • Provide useful and interesting content
    • Offer incentives to visit our business
    • Act as a reputation management portal
    • Enable them an easy solution to rave about our business by logging customer reviews on Search Engines and Social content sites like yelp
    • Introduce our core principles and values through statements and video
    • Announce specials and fan appreciation events
    • Increase click through to our website
    • Find new customers that are at the narrow end of the funnel
  • Is Social Media Measurable and what is the ROI?
    • When constructed properly – Social Media is absolutely measurable . You can:
    • Measure level of growth
    • Measure Demographic reach
    • Measure participation
    • Measure redemption of offers
    • Measure the ‘pulse’ of your Customer Service
    • Measure the enrollment in CRM
    • The ROI?
    • How many new fans that were outside of the reach of your advertising spend were attracted?
    • How many of them downloaded a Coupon
    • How many of the clicked on a map of locations?
    • How many of them shared a coupon with friends?
    • How many of them purchased a Gift Card right off of the FanPage?``
  • What are Local Listings?
    • 60 Million Searches are done a year
    • 1 in 4 are looking for a business to make a purchase
    • If you do not show up – you are not relevant
    • The phone Book days are over
  • This is the most RELEVANT
    • Businesses that appear on this map get clicked on.
    • You don’t have to spend Thousands of Dollars on a ‘SEO Expert’ to show up here
    • You don’t need ‘Back Links’
    • There is NO FEE from Google
    • There is no MONTHLY CHARGE from Google
    • If done correctly this is the most ‘bang for your buck’ you can get on Internet Advertising
    • If done wrong – you will not show up
    • There are 200 of these listing services and most are free.
    • If you want to be found on mobile, you have to be here
    Money Can’t buy this position, but your customers can get you here.
  • Mobile Search accounts for almost ½ of total Search.
    • A user with GPS enabled on their mobile will be directed to YOUR Business
    • The more customer ratings you have – the higher you will rank
    • We can make sure that you are listed across 200 listing networks
    • We will give you the tools to encourage customer reviews
    • If your Business is listed properly it will appear in Mobile Search
    • This HELPs your Organic Relevance
    Want a custom application for iPhone and Droids for a customer to download and find your nearest location? Yeah – We can do that! (And it’s more affordable than you think…)
  • Pay Per Click Management
    • These are paid or ‘Sponsored’ Ads
    • You do not pay to be here, you only pay if they are clicked on
    • These appear not only in search but on content sites
    • They also appear in the margin of Gmail
    • This is the MOST EFFECTIVE advertising today
    • They have incredibly targeted audiences based on Geo/Psychographic
    • You can run multiple types and versions of Ads
    • You know every day how effective these ads are – Google Analytics
    • The more clicks you get – the higher you rise, regardless of your ‘bid’
  • Listing on Google alone is a good start – 85% of searches are on Google BUT – is your business so good that you are willing to surrender 15 of every 100 potential customers? There are about a dozen “Big” business directories, and 200 in all I takes about 40 hours per location to list in all directories. If there are errors in the listings when they ping each other, it will delay your listing, may exclude your listing and could confuse your customers.
    • BlitzLocal will audit each location across the 200 directories and give you detailed information about:
    • Missing locations
    • Accuracy across the directories
    • Which locations have errors
    • Which locations are duplicates
    • Which listings have not been claimed
    • Which listings might have been claimed by others
    • And because BlitzLocal is a trusted source:
    • Your listings may appear quicker
    • Your listings may show up where otherwise they might be considered spam
    • We put a LOT more information in the listings
    • We can update them QUICKLY with new promotions, changes or info.
  • WebSite Optimization
    • We can drive traffic to a Businesses website with tools you have just seen but if the landing page is not effective, the leads will die there.
    • BlitzLocal can optimize the website to convert leads to sales
    • Many basic mistakes are made that inhibit Search Engines from ranking the page organically
    • Most businesses don’t use Google Analytics properly to adjust their website to make it the most effective sales tool
    • Simple items like page descriptions, site maps and content can result in a frustrating amount of traffic, but no sales
    • This is an intensely complex set of principals that are best left to proven experts such as the BlitzLocal team
    • This is not a “BlackBox” approach like so many others you find. The website owner knows what is being done to enhance their web presence and is kept informed of the results
    • This involves a lot of training to provide the customer with the knowledge necessary to make informed decisions about changes to enhance website conversion rates.
    • A Partnership in your Internet Marketing Plan
    • Define clear objectives for success: What are your goals? Where is your pain?
    • Identify which tools to use:
    • Do you need our entire Web Strategy?
    • Implement a launch plan
    • Detailed Invoice with line items of what we are going to do – and How/When
    • Measure Success
    • Work together to monitor the plan in action and react to indicators
    • Adjust the effort
    • BlitzLocal has a proven track record of success. As the ROI increases, so should the campaign.
    What we need from you: Decide what you want to achieve from our services Identify what your budget is, and what you initial spend allows Content as necessary to build the applications A line of communication with a decision maker Access to your AdWords analytics A signed contract and a deposit for the engineering, consulting, PPC spend and Agency fee.
  • Welcome to BlitzLocal Local Listings, Social Media Integration and On-Line Marketing Q and A -