Blitz Local Webinar

Welcome to BlitzLocal Local Listings, Social Media Integration and On-Line Marketing

Who am I? Who is BlitzLocal?
Jim Smith – 503-421-4532
[email_address]
VP of Sales for BlitzLocal.
Oregon Resident for last 11 years
Currently live in Lake Oswego
Lived the last 8yrs in Scapoose/Warren Oregon
Graduate of University of Wyoming
Operations Manager for a 12 Store Retail chain
Regional Manager for 134 Store Auto Parts Chain
Operate 3 web based businesses
Consultant for Social Media Marketing
Blog at http://SoDotMe.com
Dennis Yu – CEO -BlitzLocal
Based in Denver, Colorado
A Pioneer and Legend in Internet Marketing
Represents National Brands that do Millions in Monthly Revenue
A recognized expert and frequent guest speaker
Formerly with Yahoo!
Online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking.
[email_address]

BlitzLocal Portfolio “ What I like best about BlitzLocal is that they remove the black box approach to SEO and PPC. We have great visibility into PPC management, and a similarly clear path toward SEO improvement. It’s an approach that a non-technical manager like me can understand.” - Bill Flaherty, Executive Vice President, Quiznos

What do we Offer? Branded Facebook Landing Pages Local Listings PPC Management Website Optimization

Branded Facebook Pages
We import a page or two of the customers current website to facebook
The links work and it looks and functions like a website
We set this as the ‘Landing Tab’ and set up a branded URL such as facebook.com/Bi-Mart
All the benefits of a website apply here
We set-up CRM tools to promote other marketing efforts based on usage of this page
We offer incentives for visitors to become ‘fans’ and invite their friends to become fans
The website and fanpage feed each other through Facebook connect
The business has a unified look across the internet
This actually helps pagerank in search engines
Facebook is designing its layout to promote search through it’s search engine so that people do not leave Facebook to search for businesses to purchase from.
Once a customer is a ‘fan’ sending them promotions and newsletters is free to the business
Can act as a reputation management portal
Encourages customers to bring their question and concerns to this page

Some Examples
Here Macy’s has imported their Twitter feed and offered an incentive for Tweeps to engage with them.
The benefit? The followers and friends of each of those tweets are attracted to the Macy’s offer.
Those attractions lead to more Fans, more Tweeps and more Marketing leverage.

Here Coca-Cola uses giving to promote sharing.

Here’s about what you would expect from Disney. Several elements on one page.
Video Player
Discussion Board
Twitter Feed
Picture Gallery
This page is fun, engaging, sticky and has a clear invitation to ‘share’

The Social Media Grid – Today Anyway
Is all of this really necessary?
In a word – No
But some of it used in the right way can help you in a variety of ways
Backlinks = Page Rank
Customer Reviews = Higher Listing Rankings
Video = Best opportunity for Viral sharing
Social Networks = Recommendations from Friends
Search Engines = CTR and ultimately Conversion
Used Properly Social Media tools and websites can:
Increase New/Repeat Business
Work wonders for your SEO
Humanize your entity
`

What do you want your Facebook Storefront to accomplish?
Provide a familiar branded presence
Encourage sharing to increase the reach of our marketing
Give the customer a voice – and encourage them to use it
Provide useful and interesting content
Offer incentives to visit our business
Act as a reputation management portal
Enable them an easy solution to rave about our business by logging customer reviews on Search Engines and Social content sites like yelp
Introduce our core principles and values through statements and video
Announce specials and fan appreciation events
Increase click through to our website
Find new customers that are at the narrow end of the funnel

Is Social Media Measurable and what is the ROI?
When constructed properly – Social Media is absolutely measurable . You can:
Measure level of growth
Measure Demographic reach
Measure participation
Measure redemption of offers
Measure the ‘pulse’ of your Customer Service
Measure the enrollment in CRM
The ROI?
How many new fans that were outside of the reach of your advertising spend were attracted?
How many of them downloaded a Coupon
How many of the clicked on a map of locations?
How many of them shared a coupon with friends?
How many of them purchased a Gift Card right off of the FanPage?``

What are Local Listings?
60 Million Searches are done a year
1 in 4 are looking for a business to make a purchase
If you do not show up – you are not relevant
The phone Book days are over

This is the most RELEVANT
Businesses that appear on this map get clicked on.
You don’t have to spend Thousands of Dollars on a ‘SEO Expert’ to show up here
You don’t need ‘Back Links’
There is NO FEE from Google
There is no MONTHLY CHARGE from Google
If done correctly this is the most ‘bang for your buck’ you can get on Internet Advertising
If done wrong – you will not show up
There are 200 of these listing services and most are free.
If you want to be found on mobile, you have to be here
Money Can’t buy this position, but your customers can get you here.

Mobile Search accounts for almost ½ of total Search.
A user with GPS enabled on their mobile will be directed to YOUR Business
The more customer ratings you have – the higher you will rank
We can make sure that you are listed across 200 listing networks
We will give you the tools to encourage customer reviews
If your Business is listed properly it will appear in Mobile Search
This HELPs your Organic Relevance
Want a custom application for iPhone and Droids for a customer to download and find your nearest location? Yeah – We can do that! (And it’s more affordable than you think…)

Pay Per Click Management
These are paid or ‘Sponsored’ Ads
You do not pay to be here, you only pay if they are clicked on
These appear not only in search but on content sites
They also appear in the margin of Gmail
This is the MOST EFFECTIVE advertising today
They have incredibly targeted audiences based on Geo/Psychographic
You can run multiple types and versions of Ads
You know every day how effective these ads are – Google Analytics
The more clicks you get – the higher you rise, regardless of your ‘bid’

Listing on Google alone is a good start – 85% of searches are on Google BUT – is your business so good that you are willing to surrender 15 of every 100 potential customers? There are about a dozen “Big” business directories, and 200 in all I takes about 40 hours per location to list in all directories. If there are errors in the listings when they ping each other, it will delay your listing, may exclude your listing and could confuse your customers.

BlitzLocal will audit each location across the 200 directories and give you detailed information about:
Missing locations
Accuracy across the directories
Which locations have errors
Which locations are duplicates
Which listings have not been claimed
Which listings might have been claimed by others
And because BlitzLocal is a trusted source:
Your listings may appear quicker
Your listings may show up where otherwise they might be considered spam
We put a LOT more information in the listings
We can update them QUICKLY with new promotions, changes or info.

WebSite Optimization
We can drive traffic to a Businesses website with tools you have just seen but if the landing page is not effective, the leads will die there.
BlitzLocal can optimize the website to convert leads to sales
Many basic mistakes are made that inhibit Search Engines from ranking the page organically
Most businesses don’t use Google Analytics properly to adjust their website to make it the most effective sales tool
Simple items like page descriptions, site maps and content can result in a frustrating amount of traffic, but no sales
This is an intensely complex set of principals that are best left to proven experts such as the BlitzLocal team
This is not a “BlackBox” approach like so many others you find. The website owner knows what is being done to enhance their web presence and is kept informed of the results
This involves a lot of training to provide the customer with the knowledge necessary to make informed decisions about changes to enhance website conversion rates.

A Partnership in your Internet Marketing Plan
Define clear objectives for success: What are your goals? Where is your pain?
Identify which tools to use:
Do you need our entire Web Strategy?
Implement a launch plan
Detailed Invoice with line items of what we are going to do – and How/When
Measure Success
Work together to monitor the plan in action and react to indicators
Adjust the effort
BlitzLocal has a proven track record of success. As the ROI increases, so should the campaign.
What we need from you: Decide what you want to achieve from our services Identify what your budget is, and what you initial spend allows Content as necessary to build the applications A line of communication with a decision maker Access to your AdWords analytics A signed contract and a deposit for the engineering, consulting, PPC spend and Agency fee.

Welcome to BlitzLocal Local Listings, Social Media Integration and On-Line Marketing Q and A -

Blitz Local Webinar

by BlitzLocal on Feb 05, 2010

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Blitz Local Webinar — Presentation Transcript