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Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
Youtility: Why Smart Business is about Help not Hype.
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Youtility: Why Smart Business is about Help not Hype.

349

Published on

#SoMeT13US Session. …

#SoMeT13US Session.

Presenter: Jay Baer, Convince and Convert, @JayBaer

Published in: Business, Technology
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  • 1. YOUTILITY Why Smart Marketing is About Help not Hype #SoMeT13US
  • 2. @jaybaer The difference between helping and selling is just 2 letters #SoMeT13US
  • 3. @jaybaer #SoMeT13US
  • 4. @jaybaer #SoMeT13US
  • 5. @jaybaer Youtility is marketing so useful, people would pay for it #SoMeT13US
  • 6. @jaybaer Be a farmer, not just a hunter #SoMeT13US
  • 7. #Infusioncon friend of mine awareness YoutilityBook.com @jaybaer
  • 8. @jaybaer @jaybaer Personal and Commercial Collision #SoMeT13US
  • 9. @jaybaer #SoMeT13US
  • 10. @jaybaer #SoMeT13US
  • 11. @jaybaer #SoMeT13US
  • 12. @jaybaer #SoMeT13US
  • 13. @jaybaer You are competing for attention against everything #SoMeT13US
  • 14. @jaybaer Number of Blogs (in millions) 35 173 2006 2011 #SoMeT13US
  • 15. @jaybaer If you create Youtility, your visitors will keep you close #SoMeT13US
  • 16. @jaybaer Friend of mine awareness is replacing top of mind awarness #SoMeT13US
  • 17. @jaybaer 3 types of Youtility #SoMeT13US
  • 18. @jaybaer 1. Self-Serve Information #SoMeT13US
  • 19. Sources Needed Before Making a Purchase 5.3 10.4 2010 2011 #SoMeT13US
  • 20. “In 2012, 66% of leisure travelers said they plan to spend more time researching travel” Google, 2012
  • 21. @jaybaer #SoMeT13US
  • 22. @jaybaer if you make a bad decision now, you’re just lazy #SoMeT13US
  • 23. @jaybaer @jaybaer #SoMeT13US
  • 24. @jaybaer Average new customer reads 105 pages @jaybaer #SoMeT13US
  • 25. @jaybaer Holiday World video
  • 26. @jaybaer #TAIC
  • 27. @jaybaer Relationships are created with information not people #SoMeT13US
  • 28. @jaybaer 2. Radical Transparency #SoMeT13US
  • 29. @jaybaer Trust is the prism through which all business success must pass #SoMeT13US
  • 30. @jaybaer #SoMeT13US
  • 31. @jaybaer McDonald’s video
  • 32. @jaybaer @jaybaer #SoMeT13US
  • 33. @jaybaer Promote your destination less. Teach about your destination more. #SoMeT13US
  • 34. @jaybaer 3. Real-Time Relevancy #SoMeT13US
  • 35. @jaybaer #SoMeT13US
  • 36. @jaybaer #SoMeT13US
  • 37. @jaybaer Give yourself permission to make the story bigger #SoMeT13US
  • 38. @jaybaer How to create Youtility #SoMeT13US
  • 39. @jaybaer What Do They Need? #SoMeT13US
  • 40. @jaybaer We are surrounded by data, but starved for insights #SoMeT13US
  • 41. #SoMeT13US
  • 42. @jaybaer How Can You Address That Need? #TAIC
  • 43. @jaybaer Monthly Active Instagram Users (in millions) 50 Twitter: 232 Million 150 Feb 2013 Sept 2013
  • 44. @jaybaer Market Your Marketing #SoMeT13US
  • 45. @jaybaer Content is fire, social media is gasoline #SoMeT13US
  • 46. @jaybaer Use social to promote Youtility first, destination second #SoMeT13US
  • 47. “Useful articles are forwarded 30% more often than average.” Contagious, 2013
  • 48. @jaybaer Youtility is a Process Not a Project #SoMeT13US
  • 49. @jaybaer Inspiration doesn’t respond to meeting requests #SoMeT13US
  • 50. @jaybaer Is your marketing so useful, people would pay for it? #SoMeT13US
  • 51. Jay Baer ConvinceAndConvert.com

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