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Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
Rockford Area Convention & Visitors Bureau
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Rockford Area Convention & Visitors Bureau

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RACVB President/CEO John Groh's presentation at SoMeT 2011.

RACVB President/CEO John Groh's presentation at SoMeT 2011.

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  • See the 'Hideaway in Rockford' movies on the right hand side under 'More by User.'
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Transcript

  • 1. Viral Media Campaign: February-March 2011 Rockford Area Convention & Visitors Bureau !"#$%&"#% !"#$%&#()*+,- ./012"01- - 304560"&-7"#8-*09#:0- ;-<%$%(0"$-=>"#8>- ?09#@A#"-BBC-DEBB-
  • 2. Wisconsin SenatorsEscape to Rockford, Illinois !"#$%&$()*+(,-))(
  • 3. Madison, WI Protest 100,000 people
  • 4. Organic Marketing Plan !"#$%&() *+") ,%-%+./0%1! 2//#.-"+).3)+.(.) 45165)78)6.9#:)-5") 5*6.%! "#$%&%(!)*+!),--!
  • 5. Hideaway In Rockford - Episode #1 “Are you a State Senator?” !"#$%&()*+,-./)01*2-*.34/3566
  • 6. National PR Strategy
  • 7. Twitter – the begining !"#$%&&"()#*++ !"#$%&%()*$+&,*-#&#,#).&& &&/012)-3&45&6$&78#9:9;;#)$<&What isbeing tweeted =>*0?#88#&>981*@&about theHideaway inRockford !*#$),-&)./#$+campaign? !A(#$%&B8(+@.&CD*-#969E&*@&/012)-F&&&&& &&0)#9%#$&:(GG3&;)6$&%()*$+<& =H*01&I%#1,*0& !0#1&#,-+ !/012)-&J()*$+F$&K*-#3&$#9)0?*@;&2)&&&& &&%?#&+*$$*@;&L4&$#@9%)$3&*$&9MM)90?*@;&&&& &&NO3OOO&,*#6$&@&P(J(:#Q&L#88&M89E#-Q<& ="*88&A#*$%&
  • 8. Facebook
  • 9. Local Media
  • 10. Local Buzz 2*7##7+,($ )*"+,$-&.($ ;&$<#"6"*($ !"##$%&"($ /&0"*1($ ;&$%+*$30+*,($ :1%&3($ 2"3,$+%$456"$3""$ 7$+$#&8$90"($
  • 11. Hideaway In Rockford - Episode #2“Where Have the Troopers Gone?” !"#$%&(&)*++&
  • 12. www.hideawayinrockford.com
  • 13. Blogs
  • 14. Main Stream Media
  • 15. Governor Walker Responds !"#$%&()"#*+%,-%%#* ./!01*!234*5"6#*7&"6*(#8* 19::*7%9,* *
  • 16. Hideaway In Rockford - Episode #3 “The Arrest of the Story” !"#$%&()&*+&
  • 17. - TAKE AWAYS -
  • 18. Some outcomes…!  !"#$%&&()(*+,,,(-$.(/"-0(&1$2(*(.$$0(!  34(5"67$($8#$$4$4(9:,,+,,,(!  ;&7<7%$()(=*,+,,,(1>$.0(!  <$8?(@$00"A$()(&B?(>-(>-#2$"0$4(C,D(!  E2$"?(6&#"6(FG(1"67$(/&2(H5I((((
  • 19. Getaway… Staycation…Rockford Owns the “Hideaway”
  • 20. Ready to Respond!"#$%&#($""))*#+,-.#/!!!!!!"#$%&!()!$*%+!,-!%.*/012 01")22($-,3.4#5$36)5,$27#1*#/,$,382$9
  • 21. What We Did Right… !"#$% &()"*$% +,-(.% /0-1210#% 3*4%45*%$1%#$16% % % %
  • 22. What We Learned… !"#$"%"#&"%()(*#+(#,-"#./## ! !"!#$%&$()!*$+!%,$-./0!+/(.11$()!2+&.3445! # ##!"01),"#$1(2,#(""3"3#4556!! ! ! ! !!"!16&5!,$%!7+&.344589:;!/.<$/.&%! ## # # # # # # #!"#$"%"(2,#71,#"(+8*-## ! !! ! !! ! !! !"!=+)!6>.!3.%,..(!*$<.41! # #
  • 23. ()""*+,"-% !"#$%&"#% !"#$%&"$#$()$#*+$,- &!$%."#$%- - /$()$#*-0#12-3$.41.5$.-6-7898:$#9-;<#12<- &"."*+,"-%

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