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Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success
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Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success

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Presenter: Luke Weinman IV, South Shore CVA

Presenter: Luke Weinman IV, South Shore CVA

Published in: Technology, Business

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  • 1. MOBILE DO’S & DONT’S A GEO-CENTRIC APPROACH TO MOBILE SUCCESS
  • 2. WHO IS THIS GUY? Luke Weinman IV 34 years old Purdue University Calumet Graduate Chief Technology Officer Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym here) 12 years with CVA 2 Great Kids! Wonderful Wife!
  • 3. LIFE WITH MOBILE?
  • 4. LIFE WITH MOBILE?
  • 5. LIFE WITH MOBILE?
  • 6. LIFE WITH MOBILE?
  • 7. MOBILE GROWTH
  • 8. CRAZY STATS
  • 9. AT DISNEY WORLD!!!
  • 10. CAN’T IGNORE IT!!!
  • 11. A QUOTE
  • 12. MOBILE SEARCH
  • 13. MOBILE WEB vs. MOBILE APP
  • 14. MOBILE WEB – DONT’S Don’t assume your site is mobile friendly Don’t cram too many items on your page Don’t have impossible navigation K.I.S.S. Don’t not exist Mobile SEO
  • 15. MOBILE WEB – DONT’S Watch URL shorteners http://goo.gl/9k8f5z http://goo.gl/9K8F5Z
  • 16. MOBILE WEB – DO’S Do know your goals Do know your audience Do test you site as a consumer Do allow for action People don’t surf on mobile sites, they ACT! http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
  • 17. DO’s http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
  • 18. DOES IT RIGHT drugs.mobi www.pcworld.com
  • 19. DOES IT RIGHT mobile.flightstats.com www.pcworld.com
  • 20. DOES IT RIGHT m.traveltex.com www.pcworld.com
  • 21. DOES IT RIGHT m.youtube.com google.com m.zoho.com www.pcworld.com
  • 22. WHERE DO I GET ONE - MOBILE fiddlefly.com dudamobile.com google.com simpleviewinc.com
  • 23. MOBILE WEB & SEO Google used to pass the rankings of your main site to your mobile, but now it is going to have to rank on its own, Hummingbird Update shifts search to more conversational phrases instead of focusing on particular words in a search
  • 24. MOBILE WEB & SEO 1. 2. 3. 4. 5. Be A Search Psychologist Think Social-first, Mobile-second Know Where Mobile Searches Are Going Size Matters 6. 7. 8. 9. 10. Link Location Matters -to-Call Use Rich Content Sparingly Apps vs. Mobile Friendly: Intent Matters Embrace Search Engine Crawlers http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
  • 25. APPS
  • 26. APPS - STATS http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
  • 27. APPS - STATS http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
  • 28. APPS – CONS More costly investment Updating is done through multiple channels Typically lots of maintenance Multiple versions needed Requires user to feel “safe” to download Typically user needs to search for app Special promotions needed
  • 29. APPS – PROS Apps can push messages Internet not required Usually Perform Faster on Device Large Audience Great with large customer base Increase engagement Builds customer loyalty Users typically spend more time on apps People are downloading more than ever
  • 30. #5 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
  • 31. #4 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
  • 32. #3 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
  • 33. #2 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
  • 34. #1 http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
  • 35. #1 USED
  • 36. GOOGLE PLACES
  • 37. GOOGLE PLACES How do you create a Google place? • Google “Claim Google Place”
  • 38. APPS – WHERE DO I GET ONE widgetbox Mippin the app builder
  • 39. DO I NEED ONE
  • 40. SITUATION THE PROBLEM
  • 41. SITUATION THE PROBLEM
  • 42. SITUATION THE PROBLEM
  • 43. SOLUTION A Smarter Mobile Site
  • 44. SOLUTION A Smarter Mobile Site
  • 45. SOLUTION A Smarter Mobile Site
  • 46. SOLUTION A Smarter Mobile Site
  • 47. SOLUTION A Smarter Mobile Site
  • 48. SOLUTION A Smarter Mobile Site
  • 49. SOLUTION A Smarter Mobile Site
  • 50. SOLUTION A Smarter Mobile Site
  • 51. SOLUTION A Smarter Mobile Site
  • 52. SOLUTION A Smarter Mobile Site
  • 53. SOLUTION A Smarter Mobile Site
  • 54. SOLUTION Subcategory City Price Keyword Distance A Smarter Mobile Site
  • 55. SOLUTION A Smarter Mobile Site
  • 56. SOLUTION A Smarter Mobile Site
  • 57. SOLUTION A Smarter Mobile Site
  • 58. SOLUTION A Smarter Mobile Site
  • 59. SOLUTION A Smarter Mobile Site
  • 60. RESULTS – 6 Month Comparison 49,093 50,000 45,000 1,794% Increase 40,000 35,000 30,000 25,000 20,000 15,000 10,000 2,592 5,000 0 2012 2013 May October Visits
  • 61. GEO-CENTRIC - SUMMARY Addresses in market & out of market. Limits confusion on where businesses are located. Visitors can see how close other cities are in relation to where they are located. Offers additional filtering features: subcategories, cities, price, & keywords Multiple sorting options: map, alpha & distance A Smarter Mobile Site
  • 62. WHERE IS MOBILE GOING?
  • 63. QR CODES ARE DEAD? I don’t think so, but… Misused – Yes! Too much work?
  • 64. QR CODES ARE DEAD?
  • 65. AUGMENTED REALITY
  • 66. NFC
  • 67. NFC
  • 68. NFC
  • 69. DO I NEED ONE
  • 70. QUESTIONS
  • 71. Luke Weinman IV Chief Technology Officer South Shore Convention & Visitors Authority 7770 Corinne Drive Hammond, IN 46323 luke@southshorecva.com 219-989-7770 ext. 2225