Pinterest now drives more web traffic than any other social network. Learn how to use it effectively for your business.

1. 10 TIPS ON HOW TO USE PINTEREST
FOR YOUR BUSINESS

2. WHY PINTEREST?
 It is the third largest social network just behind
Facebook and Twitter.
 Pinterest is also the most mobile social network,
driving 64% of its traffic from mobile browsers.
 Data from Shareaholic also showed that Pinterest now
drives more Web traffic than any other social network.

3. #1 MAKE YOUR BUSINESS VISIBLE ON
PINTEREST
 Include your brand’s name and official website
address on Pinterest’s profile page, and connect your
Facebook and Twitter profiles for increased visibility.
 Pay attention to your Pin captions: whether you are
pinning content from your site or repinning it from
somewhere else, explain why this content would be
useful to your brand’s customers—and mention your
brand’s name and website URL in the caption.

4. #2 INCREASE YOUR BRAND AUTHORITY
 Positions yourself on Pinterest as an authority in your
chosen industry by creating several Pinterest boards
that provide useful and educational information to your
followers.
 That doesn’t mean you have to create all the content
that you pin on Pinterest rather share from a carefully
vetted combination of sources to ensure your boards
contain the most accurate and useful information
available.

5. #3 SHOWCASE YOUR MOST IMPORTANT
BOARDS IN THE FIRST 5 SLOTS
 Pinterest is different than your small business’
Facebook page, where a hodgepodge of information is
posted in chronological order, rather than in order of
importance or by topic. When it comes to Pinterest that
means showcasing your best boards front and center.
 By allowing you to create multiple boards—one for
each category of your products or services, for
example—Pinterest helps keep users engaged not
only in your general content, but in content that’s
specific to their interests.

6. #4 INCREASE YOUR BRAND EQUITY BY
CUSTOMIZING YOUR BOARD
 Brand identity is as important on social media as it is
on your website. When people land on your social
media they’re greeted with a flurry of visuals and
content from all over the web. So it’s your job to carry
your signature brand identity (visual calling card) over
to social platforms so that your readers can spot you a
mile away in the flurry.
 On Pinterest one of the best ways to do that is by
creating custom board covers, which will create a
seamless transition between your web home and your
Pinterest home.

7. #5 FIND POPULAR GROUP BOARDS
 Using Pinterest group boards is an excellent way to
reach more people to get repins, followers and traffic.
 It’s extremely hard to find good group boards on
Pinterest because there’s been no search feature to
help you out. PinGroupie is an easy to use and free
tool that finds group boards.
 Use Group Boards and collaborate with popular
pinners who have a large following to expose your
brand and content to more people.

8. #6 DETERMINE POSTING FREQUENCY
 Pinning excessively might overwhelm or annoy your
audience, but pinning too little might cause your
followers to forget you exist.
 Create a posting schedule, and then gauge the
audience reaction before drastically increasing or
reducing the frequency of Pins.

9. #7 ENGAGE WITH YOUR FOLLOWERS
 Engage your customers. Respond to comments,
feature their boards, run contests – the possibilities
are endless Pinterest is another venue for customer
interface, so interact, socialize, and connect.
 One of the best ways to engage is to promote others’
pins through likes, c.omments, and re-pins.

10. #8 PIN ABOUT YOUR CUSTOMERS
 Pinterest is a great tool for recognizing your
customers—you can do this by creating Boards that
tell customer success stories, or share a common
customer experience.
 These customer-centric Boards are a great non-
intrusive way to show off customer testimonials in a
way that welcomes sharing not just by that particular
customer, but by anyone who can benefit from the
advice.

11. #9 KNOW PINTEREST’S IMAGE REQUIREMENTS
 If you have optimized your site for the network, but
Pinterest still doesn’t show your images, check your
dimensions. Pinterest doesn’t allow images with a
height or width less than 80 pixels. It also doesn’t
recognize background images, images embedded in
iFrames or within Flash websites.
 The optimal original image dimensions are 600 by 800
pixels, which resize to about 192 by 256 on the
Pinboard. Having accurate dimensions will help your
Pins get noticed better.

12. #10 PIN AS A TEAM
 Pinterest allows users to add contributors to the
Boards, so encourage your employees to add content
they find interest, or even curate their own Board.
Include your employees in the discovery process, and
@mention them in the captions of the Pins they
selected.
 Pinterest can also help your business promote
company culture, to celebrate current employees and
attract new hires.