SoMazi - Property industry educational package - Part 3


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Why social advocacy is so important for your business? This is the third and final part of SoMazi's social media educational package for the property industry, in which you will learn how to build your own community of passionate advocates.

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SoMazi - Property industry educational package - Part 3

  1. 1. e Social Media for the Property Market: Educational Package – Part 3 SoMazi is one of the world’s leading strategic social media consultancies, specialising in amplification and monetisation of social engagement.
  2. 2. 2 The Importance of Advocacy Why You Should Care This week’s report focuses on advocacy – what it is, how to create it and who has successfully utilised it. To learn more about how to build your own community of passionate advocates and to see some successful examples of advocacy in your industry, keep reading. Why Are Advocates Important? 1.  They are frequent creators of positive information. 2.  They influence the opinions of others. 3.  They love to talk, and probably are already talking about your brand. 4.  They want to use social media to help others. 5.  They want to be recognised by brands for their valuable insights. 6.  They have a broad reach. 7.  They are loyal to brands with which they have a relationship. (source: Social Media Examiner, 2011) Did You Know? Brands with high advocate populations get 264% more earned media impressions than average brands. (source: Wildfire Report, 2013)
  3. 3. 3 Social Advocacy What Is It? A social advocacy program gives the motivation and the means to an individual to become an informed and passionate part of your brand voice. PASSIONATE COMMITTEDMOTIVATED ADVOCATE Advocacy is linked with user behaviour. We apply behavioral psychology principles to determine how to best motivate participation.
  4. 4. 4 The SoMazi Way - Social ARM ARM: Advocacy Relationship Management Social ARM How it Works Social Stars High Influencers Social Grassroots Peer Influencers Content & Experience Activation Conversation map & search intent model Give insights, content strategy & measurement benchmarks. Create remarkable content Advocate maps Enable advocate sharing & spreading word-of- mouth. Engage the right influencers Activate social channels & manage conversations Provide engagement & experience, driving word-of-mouth. Drive communities to advocate, take action Why it Works Visit microsite Engage with apps REWARD CTA leads to Facebook Engage in simple quiz REWARD CTA leads to Microsite Engage with apps REWARD Head to Twitter Engage REWARD With each cycle, the reward is harder to achieve. This stimulates competitive behavior, involvement, and consistency. Gamification-led model incorporates a continuous loop of triggers, actions, rewards, thereby extending brand awareness Gamification
  5. 5. 5 Engaging With Your Followers Examples Of Successful Follower Participation Increase interest and get potential buyers through your doors by a rewards system on social media Ask your followers to vote on what photo they like best from your latest listing – engage and create potential buyers
  6. 6. 6 Engaging With Your Followers Examples Of Successful Follower Participation Show passion and knowledge about where you are selling homes Encourage followers to upload content through gamification (eg. ask for a great moving experience / photo contest)
  7. 7. 7 Best-of-Breed Examples Who’s Doing It Right, Right Now? Learn more: Knight Frank A devotion to regular updates has put Knight Frank at the top of their sector’s social media leader board. Updates not only include informative content such as information about market trends and available properties, but also engaging content in the form of questions and interesting images and articles. They also show commitment to their online community by engaging and responding regularly. Base Property Specialists Base Property Specialists differs from Knight Frank in its scale, instead concentrating on the local. Not only do they post the usual house offers, but also a continuous flow of engaging content in the form of interesting facts, articles and humorous images. They use their Facebook account to differentiate themselves, adding value through providing a constant supply of tips for tenants and specialised functionality for landlords. Their social media platforms give frequent updates and knowledge on the local area, ensuring they remain a key part of the community.
  8. 8. 8 SoMazi At a Glance •  In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers. •  In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People. •  In 2010 Maz was asked to join a select research team at Oxford University’s Business School to address the subject of ‘Social Media and Innovation’. •  He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy Wales of Wikipedia, and Craig Newmark, founder of Craigslist. •  Maz is an advisory board member for the globally renowned “Social Media Week” and “Social Media World” events. SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary cross-channel social media amplification has seen him rise to become one of the world’s leading social media authorities. SoMazi operates on a simple principle – any involvement in social media should drive financial gain Contact Info: 18 Steynings Way London N12 7LN England Maz Nadjm Mobile: 07960811351 Landline: 02035981294 Email: Website: Twitter: @Somaziww
  9. 9. 9 SoMazi