SoMazi - Property industry educational package - Part 2

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This is the second part (of three) of SoMazi's social media educational package for the property industry. This presentation brings to you ideas of how to keep your brand on your customers' minds and ideas for long-term engagement.

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SoMazi - Property industry educational package - Part 2

  1. 1. e Social Media for the Property Market: Educational Package – Part 2 SoMazi is one of the world’s leading strategic social media consultancies, specialising in amplification and monetisation of social engagement. www.somazi.com
  2. 2. 2 FIRST THOUGHTS VISUAL CONTENT - INSPIRATION PRICE SEARCH FINANCING / SELLING EXISTING PROPERTY PURCHASE POST-PURCHASE INTEREST / ANXIETY SOCIALCHANNELENGAGEMENT HOUSE PURCHASE TIMELINE Engagement Peaks and Troughs •  94% of home buyers start their search online1 •  Property sellers’ social channels get traffic mainly when people want to buy Pre- and post-purchase engagement is low Typical Rise and Fall of Interest 1 Socialnomics 21 Jan 2011
  3. 3. 3 Use Social to Stay on Their Minds 1.  Engaging with potential future buyers 2.  Establishing long-run brand positioning 3.  Creating brand advocates & brand loyalty 4.  Visual content is king – people look at properties even when they are not considering buying ! It is not just about selling property in the present Keeping your brand in people’s minds Challenge: Ride the Peaks, Flatten the Troughs
  4. 4. 4 Strategy for Long-Term Engagement Having an active social media presence can help property developers and real estate agents keep their brand in people’s mind !  When it comes to purchase, benefit from earned brand loyalty Content examples: 1.  Engaging visual content - Pinterest / Tumblr feeds attract followers, even those not immediately planning to buy property 2.  A “Hub” where your followers can engage with content on various platforms (video, pictures, articles etc.) 3.  Something for followers to look forward to – e.g. “Property of the month” (dreams & aspiration) 4.  An ongoing Twitter conversation that’s organic and creates an emotional connection Keeping Them Keen
  5. 5. 5 SoMazi At a Glance •  In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers. •  In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People. •  In 2010 Maz was asked to join a select research team at Oxford University’s Business School to address the subject of ‘Social Media and Innovation’. •  He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy Wales of Wikipedia, and Craig Newmark, founder of Craigslist. •  Maz is an advisory board member for the globally renowned “Social Media Week” and “Social Media World” events. SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary cross-channel social media amplification has seen him rise to become one of the world’s leading social media authorities. SoMazi operates on a simple principle – any involvement in social media should drive financial gain Contact Info: 18 Steynings Way London N12 7LN England Maz Nadjm Mobile: 07960811351 Landline: 02035981294 Email: maz@somazi.com Website: www.somazi.com Twitter: @Somaziww
  6. 6. 6 SoMazi

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