1.overview conservation tourism
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1.overview conservation tourism

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1.overview conservation tourism 1.overview conservation tourism Presentation Transcript

  • Donruetai Kovathanakul, Ph.D. Tourism Mgt Dept.,Faculty of Management Sciences, Khon Kaen University
  •  1 2 15 Share idea
  •  Nature  Charters & Laws  History Culture  Project Feasibility Stakeholders Cultural   Government Policy Landscape  Contemporary Issues  Planning – destination, spatial strategies, Interpretation  Green / Conservation Business Development  Marketing  Risk management  Standard Assessment  Best Practice
  •  5A 6A 1. Attitude 2. Access 3. Accommodation 1. Attitude 4. Attractions 2. Access 5. Advertising 1. 3. Accommodation 6. Ancillary Service Attractions Attraction 4. 5. Advertising 1. 6A update ** 2. 1.Access 2.Attractions 2. 3.Activities 4.Accommodation Accessibility 5.Amenities 3. 6. Ancillary Service
  • AMENITIES ACCESSANCILLARY SERVICES ATTRACTION S ACCOMMODATION ACTIVITIES
  •  Visitor demand and marketing activity  Converting resources into attractions  Accommodation and transport  Relationship to sustainable development  Tourism trends and the destination lifecycleBooth, 2008
  •  Various types All types important to a destination Generally need most of them at a destination to make it easier to reach Can therefore make it a more popular destination
  •  Major form of access especially to a foreign destination Airports needs to be close to destination Facilitate domestic and international tourists „Hub‟ = major airport (Heathrow) „Spoke‟ = regional airport, has regular flights to and from „hub‟ e.g. Manchester
  •  For domestic and international Domestic – travel via car, motorbike, coach International – transfers via taxi, coach, car rental, public transport
  •  Access to destination via water Ferries – passengers and cars Cruise ships – passengers
  •  Domestic and international Can be used for day-trips, travel between major cities Holiday in itself – long distances within one country or across several countries
  •  Access affects those less-able bodied Adaptation of transport for disabled people Adaptation of destination for disabled people ◦ Beach, hotels, parking etc
  •  Important as gives direction to destination and attractions and facilities Road signs – for attractions and facilities Pedestrian signs – for attractions or walking routes
  •  Name a major access example for each within Thailand : ◦ Air (not Suvarnabhumi !) ◦ Road ◦ Port ◦ Rail
  •  “generally single units, individual sites or very small, easily delimited geographical areas based on a single key feature” (Swarbrooke, 2002) „Pull‟ factor for a destination Can be the deciding factor in a holiday choice
  • Scenery, nature, viewsType of naturalattractionBeaches •„Sunlust‟ tourist; 3S •Beautiful view, location •Soft sand, clear water •Safe environment for familiesFlora and fauna •Appreciation of F&F at(Plants and animals) destination •Birds or species-watching •See F&F in natural environment
  • Lakes •Beautiful scenery •Water-based activities: sailing, canoeing, fishingMountains •Unique environment •Extreme sports activities: climbing, skiing, walkingRivers •Water-based holidays: cruises, boating •Water-based activities: water-skiing, fishing
  • Topography •„The shape of composition of the landscape‟ (Dale, 2005) •Natural scenery can be the attraction •Aesthetic beauty •Escapism •Generally protected areas e.g. National Parks, Areas of Outstanding Natural Beauty (AONB)
  •  Built and adapted for visitor purposes Built and designed for visitor purposes
  •  Not originally designed for visitors But major tourist attractions ◦ Historical or cultural significance Examples ◦ Castles (Windsor Castle) ◦ Cathedrals (Canterbury Cathedral) ◦ Historic houses (Anne Frank) ◦ Steam railways ◦ Workplaces (old factories etc)
  •  Supplement main attraction Built to attract more tourists to an area = ↑ in pull factor Some destinations have no natural attractions so are built to entice tourists Examples ◦ Galleries, Museums, Theatres ◦ Theme Parks, Water Parks, Wildlife Parks, Zoos ◦ Leisure Centres ◦ Shopping Malls ◦ Visitor Centres
  •  Festivals or events at a particular time of the year Can be natural or man-made Natural ◦ Northern Lights, Norway Man-made ◦ Sports events: Olympics, World Cup, Grand Prix ◦ Music Festivals: Glastonbury, Mardi Gras ◦ Cultural Festivals: Oktoberfest, Seafood & Wine etc Why have temporary attractions?
  •  Hotels Apartments, villas, cottages Guesthouses B&B Farmhouses Campus accommodation Youth hostel Camp sites Timeshare
  • Star Rating Hotel •Courteous staff provide informal but competent service •Most rooms en-suite •Designated eating area (B&D) •All rooms en-suite (private facilities) •Restaurant or dining room serves B&D daily •Staff = smart and professional •All rooms en-suite •Restaurant open to guests and non-guests AA (Automobile Association) Accommodation Grading Standards
  • Star rating Hotel Professional, uniformed staff responds to needs Decent sized public area Restaurant open to guests and non-guests Lunch available in designated area Luxurious accommodation Luxurious public area Extra facilities Multilingual services Guests greeted at hotel entrance High quality menu and wine list AA (Automobile Association) Accommodation Grading Standards
  •  Many available at a destination Tourists will participate in different activities according to their needs Destinations must provide ones that suit the type of tourist visiting Two types: ◦ Active ◦ Passive
  •  Some accommodation provides these activities ◦ Water sports, golf, walking etc Private companies run active organised activities Appealing to active tourists Generally younger tourist and those more able-bodied
  •  Can be provided by accommodation – on-site activities ◦ Bingo, quizzes, shows, reading books Suitable for tourist who want to relax (R&R) Generally older tourists, less mobile
  •  Extra services Meets needs of tourist Government needs to provide these to permanent and temporary populations Number will depend on size of destination Some only found in peak season
  •  Examples: ◦ Public toilets ◦ Signage ◦ Retail shopping ◦ Restaurant and cafes ◦ Visitor centres ◦ Telecommunications ◦ Emergency services
  •  Additional, supplementary services Provides support needed by tourism industry Helps with the „multiplier effect‟ ◦ More money generated and distributed Public and private organisations Bigger the destination, more ancillary services
  •  Examples: ◦ Car hire ◦ Catering companies ◦ Entertainment: bars, nightclubs, casinos ◦ Foreign exchange services ◦ Insurance ◦ Laundry services ◦ Tourism marketing services
  •  Thesis