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Building your personal brand
online: Need, scope and the means
Ashwin Kumar
Strategy & Product Marketing
Chris Brogan @chrisbrogan
Want more business? Share the benefits, not the features,
says @TaniaDakka - http://ow.ly/oxTUd
Samantha Henderson @shenderson
Hey, I keep reading your posts about Content Marketing. My
boss was talking to me the other day about the need for a
content marketing plan with measurable results. Can you help
us out on that?
The world is already there. You?
Erin Price @erinprice
Does anyone know of a top UX designer in Omaha? Please RT
Ethan Bennett @ebennett
I remember you tweeting about looking for UX designers in
Omaha, I might know a couple of them. Let me DM them to
you
How would you like getting
things done the way Erin does?
What do you do
when you want
to find
information
about a
potential…
VendorCustomer
Business
Partner
Hire
Information about a
potential customer
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Reach out to them
in a non-business
set up – A charity
event / Golf
One-to-one
meetings
‘Google’ him / her.
Check the LinkedIn
Profile
Check their twitter
account / blog
Information about a
vendor
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Ask a friend /
colleague /old
acquaintances
about vendors
Call them up and
meet
‘Google’ him / her.
Check the LinkedIn
Profile
Check their twitter
account / blog
Information about a
hire
Reach out to
Consultants
Participate in job
fairs
Conduct a walk-in
interview
Call them up,
and have a chat
Monster / Naukri /
Other portals
Crawl through
LinkedIn
Find people from
blogs / forums /
twitter
Information about a
business partner
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Call them up,
and explore
possibilities of
collaboration
‘Google’ him / her
or the organization
Crawl through
LinkedIn
Go through his /
her blogs / forums
/ twitter
What is a Personal Brand?
Your Personal Brand is the clear
idea that comes to others’ mind
whenever they think of you, and
whenever they think about the
values, abilities, actions and areas
with which you would like to be
associated with
Values
Actions
Abilities
Areas
You want others perceive
you in the way that you
want to be perceived
What is Personal Branding?
Marketing yourself and your
careers in order to stand out
and be successful in your
chosen goals
Values
Actions
Abilities
Areas
Why is personal branding
important?
PEOPLE FACELESS
COMPANIES
PEOPLE
Customer
Vendor
Hire
Business
Partner
B
E
T
T
E
R
C
O
N
N
E
C
T
I
O
N
S
First shot at new things! Better quality
Better leads – More conversions – More business
Better Jobs
Better Partnerships – More Conversions – More
business
What is Personal Branding not about?
Privacy isn’t your cloak.
You can’t game the
system.
Be subtle. Engage with people,
especially the ‘right’ ones
How to go about it?
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
1
2
3
4
5
6
7Set Goals and Measure
Goals
1. Business Prospects
2. Leads
3. Conversions
1. Number of valid connections
2. Metrics such as Klout, Kred etc.
3. Daily time spent on this activity
Long Term
Short Term
socxo
express <> impress
Build an effective online persona by
consuming, curating and sharing content
intelligently.
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
Set Goals and Measure
1
2
3
4
5
6
7
socxo
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
Set Goals and Measure
1
2
3
4
5
6
7
socxo
socxo
socxo
socxo
Questions?
Thank You!
Ashwin Kumar
http://www.socxo.com
ashwin@socxo.com @socxo @ashwinatwork

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Building your personal brand online: Need, scope and the means

  • 1. Building your personal brand online: Need, scope and the means Ashwin Kumar Strategy & Product Marketing
  • 2. Chris Brogan @chrisbrogan Want more business? Share the benefits, not the features, says @TaniaDakka - http://ow.ly/oxTUd Samantha Henderson @shenderson Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that? The world is already there. You?
  • 3. Erin Price @erinprice Does anyone know of a top UX designer in Omaha? Please RT Ethan Bennett @ebennett I remember you tweeting about looking for UX designers in Omaha, I might know a couple of them. Let me DM them to you How would you like getting things done the way Erin does?
  • 4. What do you do when you want to find information about a potential… VendorCustomer Business Partner Hire
  • 5. Information about a potential customer Attend conferences and tradeshows Interact with him / her on events where they present / speak Reach out to them in a non-business set up – A charity event / Golf One-to-one meetings ‘Google’ him / her. Check the LinkedIn Profile Check their twitter account / blog
  • 6. Information about a vendor Attend conferences and tradeshows Interact with him / her on events where they present / speak Ask a friend / colleague /old acquaintances about vendors Call them up and meet ‘Google’ him / her. Check the LinkedIn Profile Check their twitter account / blog
  • 7. Information about a hire Reach out to Consultants Participate in job fairs Conduct a walk-in interview Call them up, and have a chat Monster / Naukri / Other portals Crawl through LinkedIn Find people from blogs / forums / twitter
  • 8. Information about a business partner Attend conferences and tradeshows Interact with him / her on events where they present / speak Call them up, and explore possibilities of collaboration ‘Google’ him / her or the organization Crawl through LinkedIn Go through his / her blogs / forums / twitter
  • 9. What is a Personal Brand?
  • 10. Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you, and whenever they think about the values, abilities, actions and areas with which you would like to be associated with Values Actions Abilities Areas
  • 11. You want others perceive you in the way that you want to be perceived
  • 12. What is Personal Branding? Marketing yourself and your careers in order to stand out and be successful in your chosen goals Values Actions Abilities Areas
  • 13. Why is personal branding important?
  • 15. Customer Vendor Hire Business Partner B E T T E R C O N N E C T I O N S First shot at new things! Better quality Better leads – More conversions – More business Better Jobs Better Partnerships – More Conversions – More business
  • 16. What is Personal Branding not about?
  • 17. Privacy isn’t your cloak. You can’t game the system. Be subtle. Engage with people, especially the ‘right’ ones
  • 18. How to go about it? Build your website Blog Regular blog posts linked to your Accounts & Regular activity in Profile should reflect YOU Be active in relevant forums 1 2 3 4 5 6 7Set Goals and Measure
  • 19. Goals 1. Business Prospects 2. Leads 3. Conversions 1. Number of valid connections 2. Metrics such as Klout, Kred etc. 3. Daily time spent on this activity Long Term Short Term
  • 20. socxo express <> impress Build an effective online persona by consuming, curating and sharing content intelligently.
  • 21. Build your website Blog Regular blog posts linked to your Accounts & Regular activity in Profile should reflect YOU Be active in relevant forums Set Goals and Measure 1 2 3 4 5 6 7 socxo
  • 22. Build your website Blog Regular blog posts linked to your Accounts & Regular activity in Profile should reflect YOU Be active in relevant forums Set Goals and Measure 1 2 3 4 5 6 7 socxo socxo socxo socxo

Editor's Notes

  1. Ideal ScenarioA person who follows you on twitter reaches out to you“Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that?” “I remember you tweeting about looking for service providers in X area, I might know a couple of them. Let me DM them to you”
  2. Ideal ScenarioA person who follows you on twitter reaches out to you“Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that?” “I remember you tweeting about looking for service providers in X area, I might know a couple of them. Let me DM them to you”
  3. You do all that we talked about. Think about this. Countless others are also doing the same. You want to be found and reached out to in a meaningful way.
  4. People trust people more and brands less.
  5. There is no better way to increase the size and the shape of your business funnel, as the enquiries that come this way are usually leads that convert to business better.
  6. Pretty much everyone has mastered the offline branding tricks. From the handshake to the dress code to the elevator pitch. But most are naive to the online world. In many ways online beats offline. For starters, It’s continuity vs offline. The subtlety, omnipresence etc. tips the scale in its favor. But  you can’t game the system. You can’t keep sharing links and expect to improve your image, you need to spend time and engage with people, the right ones.
  7. A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks   Set Goals
  8. Long TermBusiness prospects, leads and conversionsShort TermNumber of connectionsMetrics such as Klout, Pinstorm Influencer Index etc.Daily Time Spent on this activity
  9. A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks   Set Goals
  10. A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks   Set Goals