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Competitive Advantage through Corporate Social Responsibility (CSR) - Professor David Eaton
 

Competitive Advantage through Corporate Social Responsibility (CSR) - Professor David Eaton

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  • PURE PHILANTHROPY : DALE CARNEGIE, ALFRED NOBEL, .... AND NOW BILL AND MELISSA GATES (IN EXCESS OF $50 BILLION), WARREN BUFFET (GIFTED 83% OF ONE OF HIS COMPANIES TO BILL AND MELISSA GATES – APPROX $44 BILLION), GEORGE SOROS, ETC, ETC. BUT THEY ARE WEALTHY INDIVIDUALS. IT IS UNLIKELY THAT PUBLIC COMPANIES WOULD BE ABLE TO ‘GIFT’ IN SUCH A WAY. THE MEMORANDUM OF ASSOCIATION OR THE ARTICLES OF AGREEMENT ARE UNLIKELY TO PERMIT ‘GIFTING’ IN WHICH CASE SUCH ATTEMPTS BY THE BOARD OF DIRECTORS IS LIKELY TO BE LEGALLY ULTRA VIRES. RATIONAL BUSINESS DECISION : MOST LARGE PUBLIC COMPANIES NOW ESPOUSE CSR. THEY BELIEVE THAT IT GIVES THEIR ORGANISATION A COMPETITIVE ADVANTAGE. THE SPECIFICATION OF THAT CA IS RATHER VAGUE, BUT IT IS UNDOUBTEDLY A MAJOR INFLUENCE.
  • As in most cases, this issue can be examined from many different viewpoints. IN THIS PAPER I VIEW THE PERFORMANCE AND BEHAVIOUR OF THE PRIVATE SECTOR FROM THE PERSPECTIVE OF THE WIDER GENERAL PUBLIC – taken to be represented by the TAXPAYERS. Systems are typically relatively OPEN systems and include conditions such as SENSITIVE DEPENDENCY TO INITIAL CONDITIONS – THE BUTTERFLY EFFECT! STAKEHOLDERS are different and I accept that they vary depending on changes such as Social, Legal, Economic, Environmental, Political, Technological (SLEEPT) GLOBALISATION the big picture!
  • Whole Life Cycles: ‘From cradle to grave’ which may require multiple or exponential levels of analysis. Short term – a typically occidental perspective Long Term – a typically oriental perspective. Accepting that I have adopted an idiosyncratic stereotype of both cultures.
  • Anti-Corruption: Recent examples in roofing and cladding resulting in nearly £200M fines. SUSTAINABILITY – A major imperative for the future of mankind - Global Warming – Ozone depletion, weather changes, rising sea levels, Carbon emissions, low energy, Agenda 21, etc. Ubuntu: an ancient African word meaning ‘humanity to others’ or ‘I am what I am because of who We all are.’
  • Well defined development within a relatively undisturbed dynamic equilibrium
  • Phase jumping before reaching the wealth phase. Staying the same, occupying a well defined and canalised niche
  • New niche to be developed, spin off into alternative environments after Investment phase (type 1) or Innovation phase (type 2). Wealth stage may /may not be reached
  • Parasitic organisation tracks host and develops to follow host evolution.

Competitive Advantage through Corporate Social Responsibility (CSR) - Professor David Eaton Competitive Advantage through Corporate Social Responsibility (CSR) - Professor David Eaton Presentation Transcript

  • COMPETITIVE ADVANTAGE THROUGH CORPORATE SOCIAL RESPONSIBILITY Professor David Eaton University of Salford, UK PVPLS SoBE Lecture Series 5 TH DECEMBER 2011
  • INTRODUCTION
    • Structure of Presentation :
      • Definition of CSR;
      • Scope of Industry;
      • Definition of CA;
      • Difficulties of defining CA;
      • Methodology – by case study;
      • Outputs and Benefits .
  • CSR DEFINITIONS
    • CSR – Business exceeding the legal or commercial expectations of society in the management of economic, social, and environmental impacts;
    • CSR – delivering the TRIPLE BOTTOM LINE; economic, social and environmental
  • CSR – Revised Methodology
    • – Sextuple Bottom Line – SLEEPT.
  • SLEEPT: – Sextuple Bottom Line S ocial L egal E conomic E nvironmental P olitical T echnological
  • Key Issues -1
    • Is Corporate Social Responsibility:
      • Accepted as important by business & industry?;
      • Within the remit of a single business entity?;
      • Incorporating features of ‘community’ concern?;
      • Incorporating issues of the ‘wider society?
  • CSR PERSPECTIVES
    • Pure PHILANTHROPY - ......
    • Rational Business Decision – Business Enlightened Self-Interest
  • PERSPECTIVES - 1
    • Stakeholder Levels:
      • Systems;
      • Stakeholders;
      • Enterprise Cultures;
      • Globalisation.
  • PERSPECTIVES - 2
    • Time Scales:
      • Short term;
      • Medium term;
      • Long term;
      • Whole Life Cycles.
  • CSR CRITERIA of PUBLIC SECTOR
    • Anti-Corruption;
    • Sustainability;
    • Poverty Reduction;
    • Ubuntu ( Respect & Human Dignity).
  • CA
    • Definition-
    • Standard Models-
      • Canalised,
      • Neotenic,
      • Progenesic,
      • Parasitic,
      • BZ Oscillatory
  • CA PROCESS FACTORS INVESTMENT INNOVATION WEALTH PROFIT TIME
  • F Inv Inno W Key: F Factor Inv Investment Inno Innovation W Wealth TEMPORAL DEVELOPMENT: Standard Canalisation Evolution
  • F Inv Inno W Key: F Factor Inv Investment Inno Innovation W Wealth TEMPORAL DEVELOPMENT: Neotenic Evolution Type1 Type2
  • F Inv Inno W Key: F Factor Inv Investment Inno Innovation W Wealth Progenesic Evolution Type1 Type2 F 1 F 2 Inv 1
  • F P Inv P Inno P W P Key: F Factor Inv Investment Inno Innovation W Wealth Parasitic Evolution F H Inv H Inno H W H Parasite Host
  • B-Z OSCILLATORY
  • QUALIFICATIONS & RESERVATIONS
    • Approximation of a Fuzzy & Complex Adaptive Dynamic Non-Linear system;
    • Zero Sum Process;
    • Limited to Rational Economic behaviour;
    • Appropriation by Ethical behaviour;
    • Negative Entropy;
    • Risk Transfer and Risk Profiles and VfM;
    • Mirror Congruence;
  • RISK PROFILE
  • RISK TRANSFER PROFILE
  • MIRROR CONGRUENCE SPV GA RTA VfM Aff RTA VfM Aff Reflection Mirror Axis
  • EXAMPLE
    • Dundee-Arbroath A92 Scotland
    • Reference details:
    • Claimed Benefits;
    • Triangulation;
    • Realisation;
      • Canalised,
      • Neotenic,
      • Progenesic,
      • Parasitic,
      • BZ Oscillatory.
  • REFERENCE DETAILS
    • Eaton, D and Akbiyikli, R. (2008) The Effect of Risk Transfer in PPP’s: An evaluation based on a UK Road Project. In Davis, H (Ed) Infrastructure Finance: Trends and Techniques. Euromoney, New York. (2008)
    • Eaton, D & Akbiyikli, R. Innovation in PPP. Book Chapter Ed by A Akintoye & Beck. Blackwells. (2008)
    • Eaton, D. (2008) Creating an Accurate Risk Register Encompassing Lucid Tender Requirements and Its Importance in Construction Competition. Marcus Evans, Prague.
    • Eaton, D. Public Private Partnerships. (2008) In Udrzitelny Rozvoj V Oblasti Spravy Majetku, (Environmental Issues of Development) Ed by Beran and Casensky, Pp245-250. ISBN80-01-03578-6. CVUT v Praze.
  • REFERENCES (CONT’D) Akbiyikli, R. Eaton, D. & Dikmen, U. (2010) Private Finance Initiative (PFI) for Road Projects in the UK – Current Practice with a case study. Traffic and Transportation Journal PROMET, Zagreb, Croatia. (SCI Indexed Journal) Akbiyikli, R & Eaton, D. (2010) A Conceptual Framework for Operation and Maintenance Management in PFI Road Projects in the UK. Journal of Civil Engineering and Management, JCEM Vilnius Lithuania. (SCI Indexed Journal) Akbiyikli, R. Eaton, D. & Dikmen, U. (2010) Sustainable Construction and Private Finane Initiative Road Projects in the UK. Journal of Technological and Economical Development of Economy, JTEDE Vilnius Lithuania (SCI Indexed Journal) Akbiyikli, R. Eaton, D. & Dikmen, U. (2010) Financing Road Projects by PFI: Current Practice in the UK Journal of Transport, Vilnius Lithuania. (SCI Indexed Journal) Akbiyikli, R. Dikmen, U. & Eaton,D. (2010) Risks and Risk Management in Heavy Cost Construction Projects. Journal of Professional Issues in Engineering Education and Practice ASCE USA (SCI Indexed Journal)
  • CLAIMED BENEFITS
    • Only way to do this! Been trying since 1966
    • Cost Saving – Approx 3%
    • Safety – No fatalities since opening
    • Environmental Improvements – landscaping and tree planting
  • TRIANGULATION
    • In-Situ Interviews;
      • ‘ The Jewel’ in the GA Crown!
      • Revitalisation of linear corridor
      • Increased housing development
      • Increased employment opportunities
      • Road traffic improvements
        • Flow times
        • Accident reduction
  • REALISATION
      • Canalised: road benefits
      • Neotenic: housing & social welfare
      • Progenesic: new industry & employment
      • Parasitic: trophic cascade
      • BZ Oscillatory: no evidence ++
  • REVIEW
  •  
  • CSA SUMMARY
    • ANTI-CORRUPTION – improved by Risk Transfer and Affordability characteristics of PPP;
    • SUSTAINABILITY – improved by VfM, Risk Transfer, Resilience and Affordability charateristics;
    • POVERTY REDUCTION – improved by Resilience characteristics;
    • UBUNTU – improved by Resilience characteristics.
  • CONCLUSION
    • Choice of Model;
    • Delivery of Model;
    • CSR – Clients and Industry: attainment;
    • CA – Clients and industry: achievement;
    • Multiple Reward Categories – SLEEPT – wider benefits than just economic!!!
  • CONCLUSION