Using Social Media for Effective Communication Assoc. Prof. Axel Bruns ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology firstname.lastname@example.org – http://snurb.info/–@snurb_dot_info
Social Media Working definition: Platforms which build on Web 2.0 technologies to provide space for in-depth social interaction, community formation, and the tackling of collaborative projects. Social media = Web 2.0 technologies + Community
Success in the Share Economy Engaging with social media communities: Be open. For users (access) and with users (transparency). Seed community processes by providing content and tools. Model desired behaviour, assist productive participation. Support community dynamics and devolve responsibilities. Engage promising community leaders as they emerge. Don’t exploit the community and its work. Making money is fine, but you don’t own your users. Adapted from Axel Bruns and Mark Bahnisch. "Social Drivers behind Growing Consumer Participation in User-Led Content Generation: Volume 1 - State of the Art." Sydney: Smart Services CRC, 2009.
More Information Social Media Reports: 1 – State of the Art (http://snurb.info/socialmedia-vol1) 2 – User Engagement Strategies (http://snurb.info/socialmedia-vol2) Axel Bruns Associate Professor ARC Centre of Excellence for Creative Industries and Innovation Creative Industries Faculty Queensland University of Technology Brisbane, Australia Email: email@example.com Twitter: @snurb_dot_info Blog: http://snurb.info/ Produsage: http://produsage.org/ LinkedIn: http://www.linkedin.com/in/snurb Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage(Peter Lang, 2008)