User-Generated Content als Qualitätsmedium? Alternative Anreize für Qualitätscontent

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Axel Bruns

Paper presented at the Alcatel-Lucent Foundation Conference "Finanzierung von Qualitätscontent", Hamburg, 9 June 2009.

Education

User-Generated Content als Qualitätsmedium? Alternative Anreize für Qualtitätscontent Dr Axel Bruns Senior Lecturer Smart Services CRC / Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia Visiting Scholar and Alcatel-Lucent Fellow Hans-Bredow-Institut, Hamburg snurb.info – produsage.org smartservicescrc.com.au – cci.edu.au

(http://www.research.ibm.com/visual/projects/history_flow/capitalism1.htm)

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Allgemeine Merkmale ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Produtzung und Medienindustrien ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Größtmögliche Offenheit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.canada.com/technology/Facebook+vows+improvements+after+user+backlash/1426664/story.html)

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3. Gruppendynamik unterstützen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Keine Ausbeutung ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virales Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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