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Twitter and the Queensland Floods

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Paper presented at the Commonwealth Broadcasting Association Conference, Brisbane, 23 Apr. 2012.

Paper presented at the Commonwealth Broadcasting Association Conference, Brisbane, 23 Apr. 2012.

Published in: Education, Technology, Business

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  • 1. Twitter and the Queensland FloodsAssoc. Prof. Axel Bruns, Dr. Jean BurgessARC Centre of Excellence for Creative Industries and InnovationQueensland University of TechnologyBrisbane, Australiaa.bruns@qut.edu.au / je.burgess@qut.edu.auhttp://mappingonlinepublics.net/ http://mappingonlinepublics.net/
  • 2. Crisis Communication Research at QUTo ARC Centre of Excellence for Creative Industries & Innovation (national, based at QUT) o Project: Media Ecologies & Methodological Innovation o New methods to understand the changing media environment; o Role of social media, especially Twitter o Focus on Crisis Communication eg #qldfloods o Partnerships with government, media orgs http://cci.edu.au/floodsreport.pdf http://mappingonlinepublics.net/
  • 3. Twitter and the Queensland Floods: #qldfloods tweets10 Jan. 2011 11 Jan. 2011 12 Jan. 2011 13 Jan. 2011 14 Jan. 2011 15 Jan. 2011 http://mappingonlinepublics.net/
  • 4. Twitter and the Queensland Floods: #qldfloods @mentions http://mappingonlinepublics.net/
  • 5. Message Amplification on Twitter (manual retweets only) http://mappingonlinepublics.net/
  • 6. Most-Shared URLs by Category http://mappingonlinepublics.net/
  • 7. The Australian Twittersphere? Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = outdegree, size = indegree
  • 8. Real Estate Jobs Property HR Business Parenting Thematic Clusters Design Business Property Mums Craft Arts Web Social Media Creative Tech Food Perth PR Wine Marketing / PR Advertising IT Beer Tech Creative Social Design ICTs NGOs Fashion Utilities Farming Social Policy Beauty Services Agriculture Net Culture Adelaide Opinion Books Theatre Greens News Literature Film Arts Publishing ALP Hardline Progressives News @KRuddMPConservatives @JuliaGillard Radio Conservatives TV Music Journalists Triple J Talkback Dance Breakfast TV Hip Hop Cycling Celebrities Union Evangelicals Swimming NRL V8s Football Teens Christians Cricket Teaching Hillsong AFL e-Learning Schools Jonas Bros. Beliebers
  • 9. #qldfloods Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #qldfloods tweets, size = indegree
  • 10. abc.net.au URLs Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = tweets with URLs, size = indegree
  • 11. ABC accounts Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) blue: official, red: personal ABC accounts
  • 12. Beyond the Queensland Floodso Further outlook: o Need to build on #qldfloods experience o Maintain momentum of @QPSMedia and other lead accounts o Review what did/didn’t work, improve communication strategies o Analyse and work with community communication patternso Cultivate potential lead users: o Who (institutions / individuals) was most active / influential? o How can they be identified as crises unfold? o Are they the usual suspects (e.g. community leaders), or not? o How stable are such communication structures? Will social media use look similar next time around? http://mappingonlinepublics.net/
  • 13. http://mappingonlinepublics.net/@snurb_dot_info@jeanburgess@_StephenH@DrTNitins@timhighfield@cdtavijit http://mappingonlinepublics.net/