Twitter and the 2013 Australian Election
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Twitter and the 2013 Australian Election

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Paper presented at Political Imperatives: Media and the 2013 Election Campaign, Brisbane, 27 Sep. 2013.

Paper presented at Political Imperatives: Media and the 2013 Election Campaign, Brisbane, 27 Sep. 2013.

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Twitter and the 2013 Australian Election Presentation Transcript

  • 1. Twitter and the 2013 Australian Election Assoc. Prof. Axel Bruns ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology a.bruns@qut.edu.au – @snurb_dot_info – http://mappingonlinepublics.net/
  • 2. BACKGROUND • Research projects: – ARC Discovery: New Media and Public Communication (QUT) – NRC FRISAM: Impact of Social Media on Agenda-Setting in Election Campaigns (QUT, UiO, UiB, Uppsala, CSU LB) – ATN-DAAD: Mapping Networked Politics (QUT, LMU) • Study design: – Comparative study of Twitter usage during Australian, Norwegian, German (and US) election – Tracking tweets from and at Twitter accounts of MPs and candidates before, during, and after election campaigns – Additional analysis of follower networks, national Twitterspheres, social media / mainstream media intersections, etc.
  • 3. AUSTRALIAN POLITICIANS ON TWITTER (data to June 2013)
  • 4. @TONYABBOTTMHR’S FAKE FOLLOWERS (11/12 Aug. 2013)
  • 5. @MENTIONS OF LEADERS (@REPLIES + RETWEETS)
  • 6. RETWEETS OF LEADERS
  • 7. @MENTIONS OF LEADERS
  • 8. @MENTIONS OF PARTY CANDIDATES (@KRUDDMP AND @TONYABBOTTMHR REMOVED)
  • 9. @MENTIONS
  • 10. RETWEETS
  • 11. @MENTIONS BETWEEN POLITICIANS
  • 12. RETWEETS BETWEEN POLITICIANS
  • 13. TWEETS BY LEADERS
  • 14. TWEETS BY PARTY CANDIDATES
  • 15. TWEETS BY LOCAL CANDIDATES
  • 16. @MENTIONS OF LOCAL CANDIDATES
  • 17. @MENTIONS (ELECTION DAY)
  • 18. GERMANY
  • 19. @MENTIONS OF LEADERS (@KRuddMP: 172,000 @mentions)
  • 20. @MENTIONS OF PARTY CANDIDATES (ALP: 321,000 @mentions)
  • 21. TWEETS BY PARTY CANDIDATES (ALP: 16,600 tweets)
  • 22. http://mappingonlinepublics.net/ @snurb_dot_info @jeanburgess @dpwoodford @lena_sauter @timhighfield @_StephenH @quods @socialmediaQUT