Twitter and Disasters

Twitter and DisastersAssoc. Prof. Axel BrunsARC Centre of Excellence for Creative Industries and InnovationQueensland University of TechnologyBrisbane, Australiaa.bruns@qut.edu.auhttp://mappingonlinepublics.net/@snurb_dot_info http://mappingonlinepublics.net/

Social Media during Criseso Various platforms: o Facebook, Twitter – updates and information o YouTube, Flickr, Twitpic – first-hand video and photos o Google Maps, Ushahidi – map-based information mashups  Different tools for different purposeso Various levels of maturity: o Uses and use practices still developing o Different demographic reacho Technological differences: o e.g. Facebook: built around personal networks; semi-private; discussion threads o e.g. Twitter: open, flat network; public #hashtag conversations; update stream http://mappingonlinepublics.net/

Why Twitter?o Researching Twitter: o Significant world-wide social network o ~200 million users (but how many active?) o ~2 million users in Australia o Varied range of uses: from everyday communication to emergency coordination o Flat and open network structure: non-reciprocal following, public profiles by default o Hashtags as a flexible, ad hoc response mechanism o Good API for gathering data for research and operational use  How can Twitter be used for crisis information and community resilience? http://mappingonlinepublics.net/

#qldfloods Tweets10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011 http://mappingonlinepublics.net/

#qldfloods from Toowoomba to Brisbane10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011 http://mappingonlinepublics.net/

#qldfloods @mentions authorities mainstream media

Message Amplification on Twitter http://mappingonlinepublics.net/

Twitter and the 22 Feb. Christchurch Earthquake: #eqnz http://mappingonlinepublics.net/

#eqnz: @replies Received (Including Manual Retweets; 22 Feb.-7 Mar.) mainstream news authorities utilities http://mappingonlinepublics.net/

#eqnz: Tweet Types over Time (22 Feb.-7 Mar.)

#eqnz: Manual Retweets and @replies (22 Feb.-7 Mar.)o Changing @reply patterns with the move from rescue to recovery: 22-24 Feb 2011 25 Feb. - 3 Mar. 2011 Retweets @replies Retweets @repliesnzherald 5748 713 CEQgovtnz 3349 121NZStuff 1736 312 nzherald 2227 447AnthonyBaxter 1590 62 ChristchurchCC 1830 272TVNZnews 1503 208 NZcivildefence 561 72georgedarroch 1399 55 NZStuff 532 173TelecomNZ 1289 592 NewstalkZB 431 43abcnews 1131 127 operationSAFE 399 547StephenFry 1094 44 nz_quake 350 22vodafonenz 1071 559 TelecomNZ 314 163CEQgovtnz 689 137 VMGiving 277 9rgoodchild 577 125 NZTopModelColin 271 128ChristchurchCC 573 211 georgedarroch 270 6NewstalkZB 554 44 NZRedCross 268 207SocialMedia_NZ 491 26 eqnz_live 240 29HuffingtonPost 478 25 3NewsNZ 200 28 http://mappingonlinepublics.net/

Real Estate Jobs Property HR Business Parenting Thematic Clusters Business Mums Craft Design Social Media Property Arts Web Creative Tech Food Perth PR Wine Marketing / PR Advertising IT Beer Tech Creative Social Design ICTs NGOs Fashion Utilities Farming Social Policy Beauty Services Agriculture Net Culture Adelaide Opinion Books Theatre Greens News Literature Film Arts Publishing ALP Hardline Progressives News @KRuddMPConservatives @JuliaGillard Radio Conservatives TV Music Journalists Triple J Talkback Dance Breakfast TV Hip Hop Cycling Celebrities Union Evangelicals Swimming NRL V8s Football Teens Christians Cricket Teaching Hillsong AFL e-Learning Schools Jonas Bros. Beliebers

#Hashtag Participation Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) size = indegree

#ausvotes Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #ausvotes tweets, size = indegree

#qldfloods Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #qldfloods tweets, size = indegree

#eqnz Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #eqnz tweets, size = indegree

#masterchef Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #masterchef tweets, size = indeg.

#royalwedding Follower/followee network: ~120,000 Australian Twitter users (of ~950,000 known accounts by early 2012) colour = #royalwedding tweets, size = indeg.

Social Media and Crisis Communicationo Twitter research: o Develop better tools and metrics for evaluating social media communication o In-depth analysis of communication patterns reveals how social media are used o Real-time analytics: highlight key current issues, identify weak signals of crisis o Monitor and improve effectiveness of social media communication strategies by emergency serviceso Social media uses: o Inform, share, amplify, support, reassure, organise o Need to track and work with user community: follow their conventions (e.g. #eqnz hashtag) o Two-way communication where feasible – more than broadcast messages o Provide community with tools to self-organise for resilience http://mappingonlinepublics.net/

http://mappingonlinepublics.net/@snurb_dot_info@jeanburgess@_StephenH@DrTNitins@timhighfield@cdtavijit http://mappingonlinepublics.net/

http://mappingonlinepublics.net	258
http://snurb.info	2
http://us-w1.rockmelt.com	1

Twitter and Disasters

by Axel Bruns

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 261

Statistics

Twitter and Disasters Webinar Transcript