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The User-Led Disruption: Self-(Re)broadcasting at  Justin.tv  and Elsewhere Dr Axel Bruns Senior Lecturer Centre of Excell...
image by  E8Club   Television’s Gathering Storm?
 
FAST-TRACKED FROM THE US
<ul><li>( Nielsen Online , 18 Mar. 2008 – figures for Australia) </li></ul>Net   >  TV
Net  >  TV image by  LuChOeDu   image by  BigBlue
 
FAST-TRACKED BY US
 
 
 
 
TV Genres <ul><li>Different developments for different genres: </li></ul><ul><ul><li>News live streaming; on-demand bullet...
 
 
 
 
Sports Television: What to Do? <ul><li>What  not  to do: </li></ul><ul><ul><li>Punitive measures and DRM have been complet...
Viral Marketing Axel Bruns Senior Lecturer ARC Centre of Excellence for Creative Industries and Innovation Creative Indust...
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The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere

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Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

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Transcript of "The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere"

  1. 1. The User-Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere Dr Axel Bruns Senior Lecturer Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia snurb.info – produsage.org cci.edu.au
  2. 2. image by E8Club Television’s Gathering Storm?
  3. 4. FAST-TRACKED FROM THE US
  4. 5. <ul><li>( Nielsen Online , 18 Mar. 2008 – figures for Australia) </li></ul>Net > TV
  5. 6. Net > TV image by LuChOeDu image by BigBlue
  6. 8. FAST-TRACKED BY US
  7. 13. TV Genres <ul><li>Different developments for different genres: </li></ul><ul><ul><li>News live streaming; on-demand bulletins, videos </li></ul></ul><ul><ul><li>Drama direct download; legal/illegal torrents; YouTube </li></ul></ul><ul><ul><li>Comedy/Satire on-demand streaming; snippets on YouTube </li></ul></ul><ul><ul><li>Reality TV live streaming; additional feeds/videos; enhanced Web presence to promote (for-pay) audience participation </li></ul></ul><ul><ul><li>Sports Self-rebroadcasting </li></ul></ul>
  8. 18. Sports Television: What to Do? <ul><li>What not to do: </li></ul><ul><ul><li>Punitive measures and DRM have been complete failures </li></ul></ul><ul><li>Key issues: </li></ul><ul><ul><li>Territorial licencing schemes ineffective for online (re)distribution </li></ul></ul><ul><ul><li>Dispersed audiences especially for niche sports – long tail effect </li></ul></ul><ul><ul><li>User redistribution indicates strong interest, poor frameworks </li></ul></ul><ul><ul><li>Users can cope with foreign commentary, but need live access </li></ul></ul><ul><ul><li>Market exists for global live sports streaming services </li></ul></ul><ul><ul><li>But need to change territory-by-territory licencing schemes </li></ul></ul>
  9. 19. Viral Marketing Axel Bruns Senior Lecturer ARC Centre of Excellence for Creative Industries and Innovation Creative Industries Faculty Queensland University of Technology Brisbane, Australia Email: [email_address] Blog: http://snurb.info/ Produsage: http://produsage.org/ LinkedIn: http://www.linkedin.com/in/snurb Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008)
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