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The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
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The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere

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Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

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  • 1. The User-Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere Dr Axel Bruns Senior Lecturer Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia snurb.info – produsage.org cci.edu.au
  • 2. image by E8Club Television’s Gathering Storm?
  • 3.  
  • 4. FAST-TRACKED FROM THE US
  • 5. <ul><li>( Nielsen Online , 18 Mar. 2008 – figures for Australia) </li></ul>Net &gt; TV
  • 6. Net &gt; TV image by LuChOeDu image by BigBlue
  • 7. &nbsp;
  • 8. FAST-TRACKED BY US
  • 9. &nbsp;
  • 10. &nbsp;
  • 11. &nbsp;
  • 12. &nbsp;
  • 13. TV Genres <ul><li>Different developments for different genres: </li></ul><ul><ul><li>News live streaming; on-demand bulletins, videos </li></ul></ul><ul><ul><li>Drama direct download; legal/illegal torrents; YouTube </li></ul></ul><ul><ul><li>Comedy/Satire on-demand streaming; snippets on YouTube </li></ul></ul><ul><ul><li>Reality TV live streaming; additional feeds/videos; enhanced Web presence to promote (for-pay) audience participation </li></ul></ul><ul><ul><li>Sports Self-rebroadcasting </li></ul></ul>
  • 14. &nbsp;
  • 15. &nbsp;
  • 16. &nbsp;
  • 17. &nbsp;
  • 18. Sports Television: What to Do? <ul><li>What not to do: </li></ul><ul><ul><li>Punitive measures and DRM have been complete failures </li></ul></ul><ul><li>Key issues: </li></ul><ul><ul><li>Territorial licencing schemes ineffective for online (re)distribution </li></ul></ul><ul><ul><li>Dispersed audiences especially for niche sports – long tail effect </li></ul></ul><ul><ul><li>User redistribution indicates strong interest, poor frameworks </li></ul></ul><ul><ul><li>Users can cope with foreign commentary, but need live access </li></ul></ul><ul><ul><li>Market exists for global live sports streaming services </li></ul></ul><ul><ul><li>But need to change territory-by-territory licencing schemes </li></ul></ul>
  • 19. Viral Marketing Axel Bruns Senior Lecturer ARC Centre of Excellence for Creative Industries and Innovation Creative Industries Faculty Queensland University of Technology Brisbane, Australia Email: [email_address] Blog: http://snurb.info/ Produsage: http://produsage.org/ LinkedIn: http://www.linkedin.com/in/snurb Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008)

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