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The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere

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Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

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  • 1. The User-Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere Dr Axel Bruns Senior Lecturer Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia snurb.info – produsage.org cci.edu.au
  • 2. image by E8Club Television’s Gathering Storm?
  • 3.  
  • 4. FAST-TRACKED FROM THE US
  • 5.
    • ( Nielsen Online , 18 Mar. 2008 – figures for Australia)
    Net > TV
  • 6. Net > TV image by LuChOeDu image by BigBlue
  • 7.  
  • 8. FAST-TRACKED BY US
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. TV Genres
    • Different developments for different genres:
      • News live streaming; on-demand bulletins, videos
      • Drama direct download; legal/illegal torrents; YouTube
      • Comedy/Satire on-demand streaming; snippets on YouTube
      • Reality TV live streaming; additional feeds/videos; enhanced Web presence to promote (for-pay) audience participation
      • Sports Self-rebroadcasting
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Sports Television: What to Do?
    • What not to do:
      • Punitive measures and DRM have been complete failures
    • Key issues:
      • Territorial licencing schemes ineffective for online (re)distribution
      • Dispersed audiences especially for niche sports – long tail effect
      • User redistribution indicates strong interest, poor frameworks
      • Users can cope with foreign commentary, but need live access
      • Market exists for global live sports streaming services
      • But need to change territory-by-territory licencing schemes
  • 19. Viral Marketing Axel Bruns Senior Lecturer ARC Centre of Excellence for Creative Industries and Innovation Creative Industries Faculty Queensland University of Technology Brisbane, Australia Email: [email_address] Blog: http://snurb.info/ Produsage: http://produsage.org/ LinkedIn: http://www.linkedin.com/in/snurb Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008)