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The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
The Use of Twitter Hashtags in the Formation of Ad Hoc Publics
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The Use of Twitter Hashtags in the Formation of Ad Hoc Publics

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Paper by Axel Bruns and Jean Burgess, presented at the ECPR 2011 conference, Reykjavík, 26 Aug. 2011.

Paper by Axel Bruns and Jean Burgess, presented at the ECPR 2011 conference, Reykjavík, 26 Aug. 2011.

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  • 1. The Use of Twitter Hashtags in the Formation of Ad Hoc Publics<br />Axel Bruns and Jean Burgess<br />ARC Centre of Excellence for Creative Industries and Innovation<br />Queensland University of Technology<br />Brisbane, Australia<br />a.bruns / je.burgess@qut.edu.au<br />@snurb_dot_info / @jeanburgess<br />http://mappingonlinepublics.net/<br />
  • 2. #hashtags on Twitter<br />Hashtag =‘#’ + some alphanumeric characters: automatic tracking &amp; aggregation of a topic, represented with a hyperlink<br />Originally a (lead) user innovation, later integrated into platform<br />Simple, adaptive and generative<br />Can coordinate, render visible, and constitute publics<br />
  • 3. Introduction &amp; Contestation<br />In 2007, Twitter didn’t have trending topics, integrated search or hashtags<br />
  • 4. Introduction &amp; Contestation<br />See: http://factoryjoe.com/blog/2007/08/25/groups-for-twitter-or-a-proposal-for-twitter-tag-channels/<br />
  • 5. Introduction &amp; Contestation<br />
  • 6. Introduction &amp; Contestation<br />
  • 7. Adoption &amp; Retention<br />Compelling use cases, uptake by influential lead users<br />Very simple architectural integration (built-in ‘tracking’ feature)<br />Uptake in external developer community (Twitter Search, hashtags.orgetc)<br />
  • 8. Popularisation &amp; Proliferation…<br />
  • 9. Popularisation &amp; Proliferation…<br />
  • 10. Popularisation &amp; Proliferation…<br />
  • 11. Popularisation &amp; Proliferation…<br />
  • 12. Popularisation &amp; Proliferation…<br />
  • 13. #hashtag publics<br />Publics <br />Attend to matters of shared concern with some level of co-awareness<br />Varied in intensity and temporality<br />Emergent, constituted via discourse &amp; affect <br />#hashtag publics<br />Not all hashtags constitute publics; Twitter doesn’t ‘contain’ publics<br />What are the various patterns in the dynamics of different hashtag-based publics?<br />What might account for these differences?<br />
  • 14. Ad Hoc: Labor Leadership #spill<br />23 June, 19:00-00:00:Speculation<br />24 June, 08:00-15:00:Party Vote &amp; Aftermath<br />
  • 15. Forming an Ad Hoc Issue Public<br />#spill as a hashtag takeover:<br /> Ok what&apos;s with the #spill tag? Has BP dumped more oil?<br /> those who do not know a #spill in leadership terms is basically saying the big job is now vacant no relation to the oil spill of bp style<br />
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Ad Hoc: #eqnz<br /> 22/2 23 24 25 26 27 28 1/3 2 3 4 5 6 7<br />
  • 22. An Ad Hoc Public: #eqnz @replies<br />mainstream media<br />authorities<br />utilities<br />
  • 23. Managing the Hashtag<br />Ensuring ‘proper’ use:<br /> @NZcivildefence please use #eqnz hashtag. Thanks.<br /> Earthquake in New Zealand = #eqnz. Earthquake in Japan = #eqjp. Earthquake in the U.S. = #earthquake. Hmmmmmm.<br />
  • 24. Ad Hoc? #royalwedding<br />
  • 25. Ad Hoc? Crises and Other Events<br />(top 1% most active users in each hashtag;size = percentage of total tweet volume)<br />
  • 26. Beyond Hashtags<br />Publics on Twitter:<br />Micro: @reply and retweet conversations<br />Meso: hashtag ‘communities’<br />Macro: follower/followee networks<br /> Multiple overlapping publics / networks<br />What drives their formation and dissipation?<br />How do they interact and interweave?<br />How are they interleaved with the wider media ecology?<br />Twitter doesn’t contain publics: publics transcend Twitter<br />
  • 27. The Australian Twittersphere<br />Follower/followee network:~150,000 Australian Twitter users(of ~550,000 known accounts so far) colour = outdegree, size = indegree<br />
  • 28. The Australian Twittersphere<br />
  • 29. http://mappingonlinepublics.net/<br />@snurb_dot_info<br />@jeanburgess<br />

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