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Social Media: Understanding Online Communities

by Axel Bruns on Apr 20, 2010

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Presented at the Smart Services CRC Participants meeting, Sydney, 21 Apr. 2010.

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Presented at the Smart Services CRC Participants meeting, Sydney, 21 Apr. 2010.

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Social Media: Understanding Online Communities — Webinar Transcript

Social Media: Understanding Online Communities Dr Axel Bruns Associate Professor Smart Services CRC / ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia snurb.info – produsage.org @snurb_dot_info 21 April 2010

Social Media

Working definition:

Websites which build on Web 2.0 technologies to provide space for in-depth social interaction, community formation, and the tackling of collaborative projects.

 Social media = Web 2.0 technologies + Community

Image by barjack

How Communities Work

Communities are concentric – in values:

Shared knowledge Key principles Core values and beliefs

Image by Johnny Grim

How Communities Work

Communities are concentric – in membership:

Marginal members General members Community leaders

Image by Steve Crane

Growing the Community

Encouraging constructive participation:

leaders number of members status marginal members encourage commitment model desirable behaviour

Image by mike.in.ny

Encouraging Brand Loyalty

Developing closer brand ties:

Third-party spaces Branded spaces In-house space participation pull

More Information

Axel Bruns

Associate Professor

ARC Centre of Excellence for Creative Industries and Innovation

Creative Industries Faculty

Queensland University of Technology

Brisbane, Australia

Email: [email_address]

Twitter: @snurb_dot_info

Blog: http :// snurb.info/

Produsage: http :// produsage.org/

LinkedIn: http://www.linkedin.com/in/snurb

Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008)

Social Media Reports:

1 – State of the Art

( http://snurb.info/socialmedia-vol1 )

2 – User Engagement Strategies

( http://snurb.info/socialmedia-vol2 )

Social Media: Understanding Online Communities

by Axel Bruns on Apr 20, 2010

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Social Media: Understanding Online Communities — Webinar Transcript