Playing on the Edge: Facilitating the Emergence of a Local Digital Grassroots

Playing on the Edge: Facilitating the Emergence of Local Digital Grassroots Dr Axel Bruns Dr Sal Humphreys Creative Industries Faculty

Creative Industries mapping
The “missing middle” in content creation policy - the role of independent SME commercial production sector. Leadbeater and Oakley (1999)
The “missing grassroots” – the need to map the contributions of DIY amateur content creation to the knowledge economy

Importance of local content
Local culture in a globalised medium
Communities of interest and local geographic communities
The AUS-US Free Trade Agreement

Who makes local content in new media environments?
Commercial
Amateur
Pathways between the two?

The edgeX project

Project partners
Queensland University of Technology
University of Queensland
Ipswich City Council
Australian Research Council

Research strategies and goals
Mapping current local amateur content creation
Developing website
Community engagement – training sessions – enabling participation
Tracking the uploading and use of content
Monitoring the use of CC licences

Research strategies and goals
Observing community management strategies
Can integrating this kind of new media technology into people’s communication ecologies strengthen their sense of local identity?

Website design
Mapping interface – reinforcing the sense of local geography and community
Upload video, photos, podcasts, text, etc
Exhibition/competition space
Commenting and tagging

Website design
Creative Commons licensing available (plus training in CC use)
Individual, group and public spaces

Community engagement
Working with ICC and with a variety of local community groups
Focus on existing communities of interest within the geographical area
Run training sessions, provide support, follow-up work
Achieve a critical mass for sustainability

Ethnographic Action Research Taken from the Ethnographic Action Research handbook by Jo Tacchi, Don Slater and Greg Hearn, UNESCO 2003

Ethnographic Action Research
Maintain a reflective engagement with community members and adapt project to meet their needs
Attending group meetings, P/O, interviews and focus groups, consultation, mapping ecologies

Playing on the Edge: Facilitating the Emergence of a Local Digital Grassroots

by Axel Bruns on Oct 13, 2007

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