KCB202 New Media Technologies Axel Bruns [email_address] Unit Coordinator Please press the green button below to start the podcast…

KCB202 in Context Companion unit to KCB201 Virtual Cultures: from 2009: KCB201 New Media 1: Information and Knowledge new media basics – introductory skills – individual exercises KCB202 New Media 2: Applications and Implications advanced issues – advanced capacities – collaborative exercises Assumed knowledge: good working understanding of basic new media tools: email; Web; search engines; blogs, social media sites and other Web 2.0 tools some practical knowledge of online community environments e.g. MySpace, Facebook, Flickr, YouTube, etc. advanced research skills in print and online resources library, electronic databases, online journals; academic referencing

Companion unit to KCB201 Virtual Cultures:

from 2009:

KCB201 New Media 1: Information and Knowledge

new media basics – introductory skills – individual exercises

KCB202 New Media 2: Applications and Implications

advanced issues – advanced capacities – collaborative exercises

Assumed knowledge:

good working understanding of basic new media tools:

email; Web; search engines; blogs, social media sites and other Web 2.0 tools

some practical knowledge of online community environments

e.g. MySpace, Facebook, Flickr, YouTube, etc.

advanced research skills in print and online resources

library, electronic databases, online journals; academic referencing

Key Themes Knowledge management and collaboration: advanced uses of Web 2.0 technologies dynamics of collaborative social communities user-led content creation (produsage) further implications: impact on business – customer relations, marketing, entrepreneurship impact on legal frameworks – copyright, privacy, governance impact on society – knowledge distribution, citizenship, democracy Core materials: readings: Terry Flew, New Media: An Introduction (3rd ed.) Axel Bruns, Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage both books also used in KCB201 (semester one) podcasts: weekly podcasts like this one lectures (weeks 1-4 only): some key guest lecturers to get us going

Knowledge management and collaboration:

advanced uses of Web 2.0 technologies

dynamics of collaborative social communities

user-led content creation (produsage)

further implications:

impact on business – customer relations, marketing, entrepreneurship

impact on legal frameworks – copyright, privacy, governance

impact on society – knowledge distribution, citizenship, democracy

Core materials:

readings:

Terry Flew, New Media: An Introduction (3rd ed.)

Axel Bruns, Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage

both books also used in KCB201 (semester one)

podcasts:

weekly podcasts like this one

lectures (weeks 1-4 only):

some key guest lecturers to get us going

Project-Based Approach Major projects: maintain and update New Media wiki Wikipedia -style encyclopedia work in groups of three – selection of topics – weeks 2-5 collaboration on developing one entry in the wiki – assessment of your contribution “ wiki gardening” plan, build, and maintain social media site Springwise -style news, research, discussion site tracking trends in a specific field using Ning as social media platform one site per tutorial group – individual tasks – weeks 6-14 work organised through tutorials – tutor as project coordinator personal responsibility for one specific aspect of the site – individual assessment guided project – preparation for KCB303 (Brisbane Media Map project) “ community-based knowledge management”

Major projects:

maintain and update New Media wiki

Wikipedia -style encyclopedia

work in groups of three – selection of topics – weeks 2-5

collaboration on developing one entry in the wiki – assessment of your contribution

“ wiki gardening”

plan, build, and maintain social media site

Springwise -style news, research, discussion site tracking trends in a specific field

using Ning as social media platform

one site per tutorial group – individual tasks – weeks 6-14

work organised through tutorials – tutor as project coordinator

personal responsibility for one specific aspect of the site – individual assessment

guided project – preparation for KCB303 (Brisbane Media Map project)

“ community-based knowledge management”

Changes from Previous Semesters Relationship of KCB201 and KCB202: clear distinction between units introductory / advanced themes, individual / group tasks finding  evaluating  sharing, planning  building  maintaining standard texts across both units More diverse assessment: wiki work scaled back to one assignment introduction of social media project (assignments two and three) strongly project-based approach – preparation for KCB303 collaborative group work, but clear assessment of individual contributions Flexible delivery structure: no lectures after week 4 weekly podcasts delivered through Slideshare tutorials key place for face-to-face project coordination

Relationship of KCB201 and KCB202:

clear distinction between units

introductory / advanced themes, individual / group tasks

finding  evaluating  sharing, planning  building  maintaining

standard texts across both units

More diverse assessment:

wiki work scaled back to one assignment

introduction of social media project (assignments two and three)

strongly project-based approach – preparation for KCB303

collaborative group work, but clear assessment of individual contributions

Flexible delivery structure:

no lectures after week 4

weekly podcasts delivered through Slideshare

tutorials key place for face-to-face project coordination

Assessment Structure Assignment 1: update entry in existing wiki (correct, revise, add material) group of three students from the same tutorial choice of topics made available in week two assessment of individual contributions to group task due week 5 Assignment 2: Individual Statement of Intent identify, outline, and demonstrate intended personal contribution to the social media project building on tutorial group’s planning sessions in weeks 6-8 topics and roles allocated through group discussion due week 8 Assignment 3: Project Acquittal Report document personal contribution to social media project define and describe your job and responsibilities in the project outline possible strategies for further development of the social media site due week 14

Assignment 1:

update entry in existing wiki (correct, revise, add material)

group of three students from the same tutorial

choice of topics made available in week two

assessment of individual contributions to group task

due week 5

Assignment 2: Individual Statement of Intent

identify, outline, and demonstrate intended personal contribution to the social media project

building on tutorial group’s planning sessions in weeks 6-8

topics and roles allocated through group discussion

due week 8

Assignment 3: Project Acquittal Report

document personal contribution to social media project

define and describe your job and responsibilities in the project

outline possible strategies for further development of the social media site

due week 14

Why Do You Need to Know This? Media work is project work: most work in media organisations is organised around projects use of blogs, wikis, social media tools for internal project management projects include topical features, publishing projects, new media startups, … project planning, building, maintaining are core skills almost always team-based collaborations in pre-set fields Media work is knowledge work: finding, evaluating, and sharing incoming information organising and structuring information for easy accessibility and use researching and tracking information are key capabilities no longer just for media organisations – need to work with relevant user communities (New) media work is exploratory work: decline of traditional knowledge institutions, rise of knowledge networks early adopters are the leaders of tomorrow build a strong and attractive resource for a given topic, and you can be very successful

Media work is project work:

most work in media organisations is organised around projects

use of blogs, wikis, social media tools for internal project management

projects include topical features, publishing projects, new media startups, …

project planning, building, maintaining are core skills

almost always team-based collaborations in pre-set fields

Media work is knowledge work:

finding, evaluating, and sharing incoming information

organising and structuring information for easy accessibility and use

researching and tracking information are key capabilities

no longer just for media organisations – need to work with relevant user communities

(New) media work is exploratory work:

decline of traditional knowledge institutions, rise of knowledge networks

early adopters are the leaders of tomorrow

build a strong and attractive resource for a given topic, and you can be very successful