Local and Global Responses to Disaster: #eqnz and the Christchurch Earthquake

Local and Global Responses to Disaster:#eqnz and the Christchurch EarthquakeAssoc. Prof. Axel Bruns, Dr. Jean BurgessARC Centre of Excellence for Creative Industries and InnovationQueensland University of TechnologyBrisbane, Australiaa.bruns@qut.edu.au / je.burgess@qut.edu.auhttp://mappingonlinepublics.net/ http://mappingonlinepublics.net/

Crisis Communication Research at QUTo ARC Centre of Excellence for Creative Industries & Innovation (national, based at QUT) o Project: Media Ecologies & Methodological Innovation o New methods to understand the changing media environment; o Role of social media, especially Twitter o Focus on Crisis Communication eg #qldfloods o Partnerships with government, media orgs http://cci.edu.au/floodsreport.pdf http://mappingonlinepublics.net/

Methodso Keyword-based archive (eg #qldfloods, #eqnz, bieber)o Capture: yourTwapperkeepero Analysis: text analysis software, manual codingo Activity, themes & topics, key actors & info sources; over time http://mappingonlinepublics.net/

Twitter and the 22 Feb. Christchurch Earthquake: #eqnz http://mappingonlinepublics.net/

#eqnz: Tweets Sent by Most Active Accounts (22 Feb.-7 Mar.) http://mappingonlinepublics.net/

#eqnz: @replies Received (Including Manual Retweets; 22 Feb.-7 Mar.) mainstream news authorities utilities http://mappingonlinepublics.net/

#eqnz: Tweet Types Received by Leading Accounts (22 Feb.-7 Mar.) http://mappingonlinepublics.net/

#eqnz: Tweet Types over Time (22 Feb.-7 Mar.)

#eqnz: Manual Retweets and @replies (22 Feb.-7 Mar.)o Changing @reply patterns with the move from rescue to recovery: 22-24 Feb 2011 25 Feb. - 3 Mar. 2011 Retweets @replies Retweets @repliesnzherald 5748 713 CEQgovtnz 3349 121NZStuff 1736 312 nzherald 2227 447AnthonyBaxter 1590 62 ChristchurchCC 1830 272TVNZnews 1503 208 NZcivildefence 561 72georgedarroch 1399 55 NZStuff 532 173TelecomNZ 1289 592 NewstalkZB 431 43abcnews 1131 127 operationSAFE 399 547StephenFry 1094 44 nz_quake 350 22vodafonenz 1071 559 TelecomNZ 314 163CEQgovtnz 689 137 VMGiving 277 9rgoodchild 577 125 NZTopModelColin 271 128ChristchurchCC 573 211 georgedarroch 270 6NewstalkZB 554 44 NZRedCross 268 207SocialMedia_NZ 491 26 eqnz_live 240 29HuffingtonPost 478 25 3NewsNZ 200 28 http://mappingonlinepublics.net/

#eqnz: Number of Unique Users Discussing the 2010/11 Earthquakes http://mappingonlinepublics.net/

Twitter and the Christchurch Earthquakeo Towards better strategies for social media in disasters: o February 2011 earthquake building on lessons learnt in September 2010 o #eqnz and key Twitter accounts already established o Several key accounts sharing the load and dividing responsibilities o More sophisticated use of Twitter by residents and authoritieso Clear shift in attention after the immediate rescue phase: o Marked differences in list of most @replied/retweeted accounts o Some tracking of current problems / issues / fears may be possible o Decline in overall tweet volume / diversification of #hashtags? http://mappingonlinepublics.net/

#eqnz: Contribution by Different User Groups (22 Feb.-7 Mar.) http://mappingonlinepublics.net/

#eqnz: Contribution by Different User Groups in Each Event http://mappingonlinepublics.net/

#eqnz: Visibility of Leading Accounts in Each Event http://mappingonlinepublics.net/

Social Media and Crisis Communicationo Twitter research: o Develop better tools and metrics for evaluating social media communication o In-depth analysis of communication patterns reveals how social media are used o Real-time analytics: highlight key current issues, identify weak signals of crisis o Monitor and improve effectiveness of social media communication strategies by emergency serviceso Social media uses: o Inform, share, amplify, support, reassure, organise o Need to track and work with user community: follow their conventions (e.g. #eqnz hashtag) o Two-way communication where feasible – more than broadcast messages o Provide community with tools to self-organise for resilience http://mappingonlinepublics.net/

http://mappingonlinepublics.net/@snurb_dot_info@jeanburgess@_StephenH@DrTNitins@timhighfield http://mappingonlinepublics.net/

http://snurb.info	261
http://mappingonlinepublics.net	198
http://morganhunt.esocialmedia.co.uk	182
http://morganhunt.esocialmedia.co.in	121
http://61.17.42.159	4
http://software.dnd.no	2
http://t.co	2
http://tweetminster.co.uk	1
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Local and Global Responses to Disaster: #eqnz and the Christchurch Earthquake

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Local and Global Responses to Disaster: #eqnz and the Christchurch Earthquake Webinar Transcript