Key Events in Australian (Micro-)Blogging during 2010
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Key Events in Australian (Micro-)Blogging during 2010



Paper presented at ECREA 2010, Hamburg, 15 Oct. 2010.

Paper presented at ECREA 2010, Hamburg, 15 Oct. 2010.



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Key Events in Australian (Micro-)Blogging during 2010 Key Events in Australian (Micro-)Blogging during 2010 Presentation Transcript

  • Key Events in Australian (Micro-)Bloggingduring 2010
    Axel Bruns / Jean Burgess
    ARC Centre of Excellence for Creative Industries and Innovation, Brisbane – @snurb_dot_info – @jeanburgess –
    Thomas Nicolai / Lars Kirchhoff
    Sociomantic Labs, Berlin /
  • Project: New Media and Public Communication
    ARC Discovery (2010-12) – A$410.000
    Axel Bruns (CI), Jean Burgess (SRF) – QUT, Brisbane
    Lars Kirchhoff, Thomas Nicolai (PIs) – Sociomantic Labs, Berlin
    Project blog:
    Year 1 Year 2 Year 3
    Social network sources:
    • YouTube
    • Flickr
    • Twitter
    • blogs
    Research tool development and baseline data
    Baseline information:
    • data extraction
    • content creation statistics
    • patterns in terms and themes
    • baseline social networking map
    • interconnections between social network spaces
    Content creation patterns
    Changes over time:
    • short-term statistics
    • regular / seasonal patterns
    Cluster profiling:
    • common themes / patterns
    • lead users
    Focus on specific events
    Cultural dynamics:
    • rapid spread of new ideas
    • communication across clusters
    • thematic discourse analysis
    • relationship with main- stream media coverage
    Research tools:
    • network crawler
    • content scraper
    • content analysis
    • network analysis
  • Methodology – Blogs
  • Analysis – Blogs
  • Blog Network (between known blogs only)(~8500 blogs / 17 July to 25 Aug. 2010 / All page links / Node size: Indegree)
    arts & crafts
    design and style
  • Change of Plans: Leadership #spill and #ausvotes Election
    23 June, 18:00-00:00:Speculation
    24 June, 07:00-15:00:Party Vote & Aftermath
  • Methodology – Twapperkeeper
  • Analysis – Twapperkeeper
  • #spill Discussion Network
  • #ausvotes: Overall Activity (17 July – 24 Aug. 2010)
  • Keyword Co-Occurrence
  • #ausvotes: Mentions of the Leaders
  • #ausvotes: Mentions of the Leaders (cumulative)
  • #ausvotes: Key Themes
  • #ausvotes: Key Themes
  • #ausvotes: Discussion Network17 July to 25 Aug. 2010 / All @replies / Node size: Indegree / Node colours: betweenness centrality)
  • Notes and Limitations
    Twapperkeeper relies on #hashtags
    Problem if #hashtags are inconsistent/unclear
    Follow-on @replies and retweets may not continue to use #hashtags
    Casual commenters may not use #hashtags in the first place
    May miss early developments – e.g. #hashtag standardisation
    Twitter as a subset of society:
    Broadband policy and Internet filter over-, asylum seekers underrepresented
    #hashtag use is a further sign of self-selection
    Need to look to Twitterfirehose for more comprehensive picture
    Need to track baseline activity to understand how exceptional #ausvotes was
    See more at – up next: time-based animations...
    Or find us at @snurb_dot_info and @jeanburgess