Key Events in Australian (Micro-)Blogging during 2010

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Paper presented at ECREA 2010, Hamburg, 15 Oct. 2010.

Paper presented at ECREA 2010, Hamburg, 15 Oct. 2010.

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  • 1. Key Events in Australian (Micro-)Bloggingduring 2010
    Axel Bruns / Jean Burgess
    ARC Centre of Excellence for Creative Industries and Innovation, Brisbane
    a.bruns@qut.edu.au – @snurb_dot_info
    je.burgess@qut.edu.au – @jeanburgesshttp://mappingonlinepublics.net – http://cci.edu.au/
    Thomas Nicolai / Lars Kirchhoff
    Sociomantic Labs, Berlin
    thomas.nicolai@sociomantic.com / lars.kirchhoff@sociomantic.com
    http://sociomantic.com/
  • 2. Project: New Media and Public Communication
    ARC Discovery (2010-12) – A$410.000
    Axel Bruns (CI), Jean Burgess (SRF) – QUT, Brisbane
    Lars Kirchhoff, Thomas Nicolai (PIs) – Sociomantic Labs, Berlin
    Project blog: http://mappingonlinepublics.net/
    Year 1 Year 2 Year 3
    Social network sources:
    Research tool development and baseline data
    Baseline information:
    • data extraction
    • 6. content creation statistics
    • 7. patterns in terms and themes
    • 8. baseline social networking map
    • 9. interconnections between social network spaces
    Content creation patterns
    Changes over time:
    • short-term statistics
    • 10. regular / seasonal patterns
    Cluster profiling:
    • common themes / patterns
    • 11. lead users
    Focus on specific events
    Cultural dynamics:
    • rapid spread of new ideas
    • 12. communication across clusters
    • 13. thematic discourse analysis
    • 14. relationship with main- stream media coverage
    Research tools:
    • network crawler
    • 15. content scraper
    • 16. content analysis
    • 17. network analysis
  • Methodology – Blogs
  • 18. Analysis – Blogs
  • 19. Blog Network (between known blogs only)(~8500 blogs / 17 July to 25 Aug. 2010 / All page links / Node size: Indegree)
    parenting
    politics
    food
    arts & crafts
    design and style
  • 20. Change of Plans: Leadership #spill and #ausvotes Election
    23 June, 18:00-00:00:Speculation
    24 June, 07:00-15:00:Party Vote & Aftermath
  • 21. Methodology – Twapperkeeper
  • 22. Analysis – Twapperkeeper
  • 23. #spill Discussion Network
  • 24. #ausvotes: Overall Activity (17 July – 24 Aug. 2010)
  • 25. Keyword Co-Occurrence
  • 26. #ausvotes: Mentions of the Leaders
  • 27. #ausvotes: Mentions of the Leaders (cumulative)
  • 28. #ausvotes: Key Themes
  • 29. #ausvotes: Key Themes
  • 30. #ausvotes: Discussion Network17 July to 25 Aug. 2010 / All @replies / Node size: Indegree / Node colours: betweenness centrality)
  • 31. Notes and Limitations
    Twapperkeeper relies on #hashtags
    Problem if #hashtags are inconsistent/unclear
    Follow-on @replies and retweets may not continue to use #hashtags
    Casual commenters may not use #hashtags in the first place
    May miss early developments – e.g. #hashtag standardisation
    Twitter as a subset of society:
    Broadband policy and Internet filter over-, asylum seekers underrepresented
    #hashtag use is a further sign of self-selection
    Need to look to Twitterfirehose for more comprehensive picture
    Need to track baseline activity to understand how exceptional #ausvotes was
    See more at mappingonlinepublics.net – up next: time-based animations...
    Or find us at @snurb_dot_info and @jeanburgess