Key Events in Australian (Micro-)Bloggingduring 2010<br />Axel Bruns / Jean Burgess<br />ARC Centre of Excellence for Crea...
Project: New Media and Public Communication<br />ARC Discovery (2010-12) – A$410.000<br />Axel Bruns (CI), Jean Burgess (S...
Flickr
 Twitter
 blogs</li></ul>Research tool development and baseline data<br />Baseline information:<br /><ul><li> data extraction
 content creation    statistics
 patterns in terms    and themes
 baseline social    networking map
 interconnections    between social    network spaces</li></ul>Content creation patterns<br />Changes over time:<br /><ul>...
 regular / seasonal    patterns</li></ul>Cluster profiling:<br /><ul><li> common themes /    patterns
 lead users</li></ul>Focus on specific events<br />Cultural dynamics:<br /><ul><li> rapid spread of new ideas
 communication    across clusters
 thematic discourse    analysis
 relationship with main-   stream media coverage</li></ul>Research tools:<br /><ul><li> network crawler
 content scraper
 content analysis
 network analysis</li></li></ul><li>Methodology – Blogs<br />
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Key Events in Australian (Micro-)Blogging during 2010

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Paper presented at ECREA 2010, Hamburg, 15 Oct. 2010.

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Key Events in Australian (Micro-)Blogging during 2010

  1. 1. Key Events in Australian (Micro-)Bloggingduring 2010<br />Axel Bruns / Jean Burgess<br />ARC Centre of Excellence for Creative Industries and Innovation, Brisbane<br />a.bruns@qut.edu.au – @snurb_dot_info<br />je.burgess@qut.edu.au – @jeanburgesshttp://mappingonlinepublics.net – http://cci.edu.au/<br />Thomas Nicolai / Lars Kirchhoff<br />Sociomantic Labs, Berlin<br />thomas.nicolai@sociomantic.com / lars.kirchhoff@sociomantic.com<br />http://sociomantic.com/<br />
  2. 2. Project: New Media and Public Communication<br />ARC Discovery (2010-12) – A$410.000<br />Axel Bruns (CI), Jean Burgess (SRF) – QUT, Brisbane<br />Lars Kirchhoff, Thomas Nicolai (PIs) – Sociomantic Labs, Berlin<br />Project blog: http://mappingonlinepublics.net/<br />Year 1 Year 2 Year 3<br />Social network sources:<br /><ul><li> YouTube
  3. 3. Flickr
  4. 4. Twitter
  5. 5. blogs</li></ul>Research tool development and baseline data<br />Baseline information:<br /><ul><li> data extraction
  6. 6. content creation statistics
  7. 7. patterns in terms and themes
  8. 8. baseline social networking map
  9. 9. interconnections between social network spaces</li></ul>Content creation patterns<br />Changes over time:<br /><ul><li> short-term statistics
  10. 10. regular / seasonal patterns</li></ul>Cluster profiling:<br /><ul><li> common themes / patterns
  11. 11. lead users</li></ul>Focus on specific events<br />Cultural dynamics:<br /><ul><li> rapid spread of new ideas
  12. 12. communication across clusters
  13. 13. thematic discourse analysis
  14. 14. relationship with main- stream media coverage</li></ul>Research tools:<br /><ul><li> network crawler
  15. 15. content scraper
  16. 16. content analysis
  17. 17. network analysis</li></li></ul><li>Methodology – Blogs<br />
  18. 18. Analysis – Blogs<br />
  19. 19. Blog Network (between known blogs only)(~8500 blogs / 17 July to 25 Aug. 2010 / All page links / Node size: Indegree)<br />parenting<br />politics<br />food<br />arts & crafts<br />design and style<br />
  20. 20. Change of Plans: Leadership #spill and #ausvotes Election<br />23 June, 18:00-00:00:Speculation<br />24 June, 07:00-15:00:Party Vote & Aftermath<br />
  21. 21. Methodology – Twapperkeeper<br />
  22. 22. Analysis – Twapperkeeper<br />
  23. 23. #spill Discussion Network<br />
  24. 24. #ausvotes: Overall Activity (17 July – 24 Aug. 2010)<br />
  25. 25. Keyword Co-Occurrence<br />
  26. 26. #ausvotes: Mentions of the Leaders<br />
  27. 27. #ausvotes: Mentions of the Leaders (cumulative)<br />
  28. 28. #ausvotes: Key Themes<br />
  29. 29. #ausvotes: Key Themes<br />
  30. 30. #ausvotes: Discussion Network17 July to 25 Aug. 2010 / All @replies / Node size: Indegree / Node colours: betweenness centrality)<br />
  31. 31. Notes and Limitations<br />Twapperkeeper relies on #hashtags<br />Problem if #hashtags are inconsistent/unclear<br />Follow-on @replies and retweets may not continue to use #hashtags<br />Casual commenters may not use #hashtags in the first place<br />May miss early developments – e.g. #hashtag standardisation<br />Twitter as a subset of society:<br />Broadband policy and Internet filter over-, asylum seekers underrepresented<br />#hashtag use is a further sign of self-selection<br />Need to look to Twitterfirehose for more comprehensive picture<br />Need to track baseline activity to understand how exceptional #ausvotes was<br />See more at mappingonlinepublics.net – up next: time-based animations...<br />Or find us at @snurb_dot_info and @jeanburgess<br />
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