Transcript of "Introduction to Social Media (Week 2)"
Introduction to Social MediaAssoc. Prof. Axel BrunsARC Centre of Excellence for Creative Industries and InnovationQueensland University of Technology, Brisbane, Australiaa.firstname.lastname@example.org – @snurb_dot_infohttp://mappingonlinepublics.net/Linda Elen OlsenUniversity of Bergen, Norwaylinda.email@example.com - @lindaeo http://mappingonlinepublics.net/
SOCIAL MEDIA: SOME BASIC TIPS http://mappingonlinepublics.net/
Some Basicso Profile: o Customise, personalise – but keep it simple o Be recognisable – establish one identity across all platforms o Avoid gimmicks (and potential security risks) – e.g. add-on appso Content: o For professional use: keep focussed, post regularly o Posting the same content across multiple platforms? o Be personable, but professional – stay on messageo Network: o Facebook: use pages to allow users to subscribe by liking you o Twitter: follow back everyone / some / nobody? o LinkedIn: don‟t be desperate – connect judiciously http://mappingonlinepublics.net/
The Social Dimensiono Interactions with other users: o Avoid using social media as just another PR channel o Design messages to be shared / passed along / retweeted by others o Monitor and respond to comments, avoid boilerplates o If you don‟t know, say so – don‟t make things up o Anticipate critical views, and engage with them o Keep comments closed where necessary, open where possible o Delete comments only in extreme cases (and be transparent about it) o Show a sense of humour – especially around spoofs and parodies o Beware the Streisand effect! http://mappingonlinepublics.net/
NETWORKING AND CONNECTING http://mappingonlinepublics.net/
Audiences?o Attracting a social media audience: o Be interesting o Be entertaining o Be insightful o Be consistent o Be active o Be transparent o Be accessible http://mappingonlinepublics.net/
Followers?o Connecting with followers, friends, fans: o Engage o Respond o Converse o Enthuse o Enlist o Bond o Reciprocate o Support http://mappingonlinepublics.net/
Influencers?o Drawing on influential followers / connections: o Build close relationships with key followers o Encourage message dissemination (retweets / shares / …) o Ask for help (“Pls RT.”) o Quid pro quo – reciprocate where possible http://mappingonlinepublics.net/
Questionso How do you attract an audience? o Consistence, persistence, steady growth o Be proactive – go out and connect with others o Avoid „guaranteed followback‟ scams! http://mappingonlinepublics.net/
Questionso How do you engage with your followers? o Follow back? o Respond where possible o Remain calm and friendly, ignore trolls http://mappingonlinepublics.net/
Questionso How do you identify influencers? o Track your followers, likes, @mentions, retweets, … o Check their profiles – who are they? who follows them? o Track your stats – impact of key followers‟ actions? o Follow, read, see who keeps showing up! http://mappingonlinepublics.net/
SOCIAL MEDIA ANALYTICS http://mappingonlinepublics.net/
LINKEDIN AND FACEBOOK ANALYTICS 22.01.2013 Linda Elen Olsen
Managing a Communityo Scenario workshop: o You run the Facebook page for the Brissie Bike Hubbb – a local community of bicycling enthusiasts. You keep getting a few disruptions, though: o activists who want to lobby the Lord Mayor to include helmets with the urban rental bikes; o extreme bikers who posts photos of themselves doing crazy and dangerous stunts; o motorists who drop by and abuse the community. What do you do? How do you deal with these disruptions (pick any one, or – for the adventurous – try to solve them all)? o Hint: perhaps you need a mission statement: Are you an activist group? A family organisation? http://mappingonlinepublics.net/
Twitter Client Appso Various options: o Tweetdeck, Seesmic, Hootsuite, … o Cross-platform availability: desktop, browser, iPhone, iPad, Android, …o Key additional functionality: o Image / video upload o URL shortening o Multi-network cross-posting o …o Other features: o Browser plugins o Message scheduling o Multi-account, multi-user scenarios http://mappingonlinepublics.net/
Hootsuiteo Multi-platform: o Twitter, Facebook (incl. groups, pages), LinkedIn o Google+ pages, Flickr plugin, YouTube plugino Multi-account: o Manage multiple accounts from the same app o Team collaboration in managing one accounto Built-in analytics o Freemium model: basic functions free http://mappingonlinepublics.net/
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