Yourself! Measuring the Performance of  Personalized Information Resources
Google Yourself!  Measuring the Performance of personalized Information Resources <ul><li>Exponential growth of social med...
Google Yourself!  Defined <ul><li>Theory of narcissism can be used to explain the phenomenon </li></ul><ul><li>Distinguish...
Google Yourself!  Defined <ul><li>Self-googling can be defined as a  self-focused concentration  of the attention of an in...
Google Yourself!  Research Questions <ul><li>(1) To what extend is the self-googling visible in the usage of search engine...
Google Yourself!  Research Methodology <ul><li>Analysis of search engine usage by online users </li></ul><ul><li>2.46 mill...
Google Yourself!  Research Methodology <ul><li>Analysis of search and click-through trends for  (I)  personalised informat...
Google Yourself!  Research Methodology <ul><li>Creation of 7 million personalised web pages and 20 million non-personalise...
Google Yourself!  Personalized Web Page
Google Yourself!  Non-Personalized Web Page
Google Yourself!  Personalised Web Pages
Google Yourself!  Non-Personalised Web Pages
Google Yourself!  Non-Personalised vs. Personalised
Google Yourself!  Search Term Similarity for personalised URIs
Google Yourself!  Research Results <ul><li>Correlation in the quality of matches between personalised search queries and s...
Google Yourself!  Limitations <ul><li>Problem to separate between people-googling and self-googling requests using our met...
Google Yourself!  Conclusion <ul><li>Personalised web pages are twice as popular as generic web pages and still growing </...
Google Yourself! <ul><li>Questions? </li></ul>
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Google Yourself! Measuring the Performance of Personalized Information Resources (AoIR 2008)

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Paper presented at the Association of Internet Researchers conference (Copenhagen, 15-19 Oct. 2008)

Published in: Education, Technology, Design
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  • Google Yourself! Measuring the Performance of Personalized Information Resources (AoIR 2008)

    1. 1. Yourself! Measuring the Performance of Personalized Information Resources
    2. 2. Google Yourself! Measuring the Performance of personalized Information Resources <ul><li>Exponential growth of social media applications on the Web </li></ul><ul><li>People started publishing personal information about themselves on the Web </li></ul><ul><li>People started actively monitoring and shaping their online image </li></ul><ul><li>Started tracking personal and related information via search engines </li></ul>
    3. 3. Google Yourself! Defined <ul><li>Theory of narcissism can be used to explain the phenomenon </li></ul><ul><li>Distinguishing between a clinical and a cultural narcissism </li></ul><ul><li>Cultural narcissism is based on the hypothesis that narcistic behaviour is a highly common personality characteristic found in all modern society </li></ul><ul><li>Raskin et al. found evidence that narcistic behaviour has increased by more than 30 percent between 1982 and 2006 </li></ul>
    4. 4. Google Yourself! Defined <ul><li>Self-googling can be defined as a self-focused concentration of the attention of an individual to themself by actively monitoring and shaping their persona and perception online </li></ul>
    5. 5. Google Yourself! Research Questions <ul><li>(1) To what extend is the self-googling visible in the usage of search engines? </li></ul><ul><li>(2) Is any significant difference measurable between queries related to self-googling, and generic search queries? </li></ul><ul><li>(3) To what extend do self-googling search requests match the selected personalised web pages? </li></ul>
    6. 6. Google Yourself! Research Methodology <ul><li>Analysis of search engine usage by online users </li></ul><ul><li>2.46 million search engine requests extracted from a set of 100 million log file entries </li></ul><ul><li>Time period of 14 months </li></ul><ul><li>In-depth analysis of the search terms used and search results clicked on </li></ul>
    7. 7. Google Yourself! Research Methodology <ul><li>Analysis of search and click-through trends for (I) personalised information resources and (II) non-personalised information resources </li></ul>measurement Sergey Brin
    8. 8. Google Yourself! Research Methodology <ul><li>Creation of 7 million personalised web pages and 20 million non-personalised web pages </li></ul><ul><li>Web pages indexed by Google search engine </li></ul><ul><li>Analysis of search engine referrer from Google </li></ul>
    9. 9. Google Yourself! Personalized Web Page
    10. 10. Google Yourself! Non-Personalized Web Page
    11. 11. Google Yourself! Personalised Web Pages
    12. 12. Google Yourself! Non-Personalised Web Pages
    13. 13. Google Yourself! Non-Personalised vs. Personalised
    14. 14. Google Yourself! Search Term Similarity for personalised URIs
    15. 15. Google Yourself! Research Results <ul><li>Correlation in the quality of matches between personalised search queries and selected hyperlinks (URI paths) </li></ul><ul><li>More than 0.3 million referrals show matching score of 100 percent, out of 1.66 million search engine referrals for personalised web pages </li></ul><ul><li>Very high quality of interaction with personalised web pages </li></ul><ul><li>Average of everyday search queries provides an equivalent quality score of 64.74 percent </li></ul>
    16. 16. Google Yourself! Limitations <ul><li>Problem to separate between people-googling and self-googling requests using our methodology </li></ul><ul><li>Only a combination of quantitative and qualitative approaches can reliably separate these two types </li></ul>
    17. 17. Google Yourself! Conclusion <ul><li>Personalised web pages are twice as popular as generic web pages and still growing </li></ul><ul><li>Rise of narcissism as a cultural entity in society may explain in part the evolution of social media services, and vice versa </li></ul><ul><li>Some evidence that a growing narcissism, related to the rise of social media, is visible in the self-googling phenomenon </li></ul><ul><li>WWW is transforming itself from a web of documents and hyperlinks into a web of social relationships </li></ul>
    18. 18. Google Yourself! <ul><li>Questions? </li></ul>
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