Futures for the Networked Society Axel Bruns [email_address] KCB202

Web 2.0, Produsage, and Beyond Continuing trends: greater role for online media greater role for online interactive media greater role for online produsage projects Continuing limitations: largely concerned with information – what about physical products? driven by user contributions – limited by participant interests? driven by voluntary participation – sustainable in the long term?

Continuing trends:

greater role for online media

greater role for online interactive media

greater role for online produsage projects

Continuing limitations:

largely concerned with information – what about physical products?

driven by user contributions – limited by participant interests?

driven by voluntary participation – sustainable in the long term?

From Produsage to Production? Extension of produsage to physical products: through computer-based design toolkits user innovation communities (Eric von Hippel) collaborative design of artefacts for production emergence of ‘machine shops’ to manufacture on demand open source car? open source biology? open source science experiments?

Extension of produsage to physical products:

through computer-based design toolkits

user innovation communities (Eric von Hippel)

collaborative design of artefacts for production

emergence of ‘machine shops’ to manufacture on demand

open source car?

open source biology?

open source science experiments?

Produsage Value Chain New chain from design to usage: production services users

New chain from design to usage:

From Products to Artefacts Conventional physical products: relatively permanent, long-term purchases and possessions relatively fixed, unchangeable – minor modifications only Physical products + produsage communities: growing interest in alterations and upgrades (modding) significant growth in trading purchased products (e.g. on eBay ) possession becomes more transitory and impermanent from ‘try before you buy’ to ‘buy, try, trade’ – game-like approach ( Trendwatching.com : ‘trysumers’) products become more like the artefacts of produsage projects – unfinished, changeable, constantly transferred between users

Conventional physical products:

relatively permanent, long-term purchases and possessions

relatively fixed, unchangeable – minor modifications only

Physical products + produsage communities:

growing interest in alterations and upgrades (modding)

significant growth in trading purchased products (e.g. on eBay )

possession becomes more transitory and impermanent

from ‘try before you buy’ to ‘buy, try, trade’ – game-like approach ( Trendwatching.com : ‘trysumers’)

products become more like the artefacts of produsage projects – unfinished, changeable, constantly transferred between users

Produsage-Based Banking Community-based moneylending models: e.g. Zopa (UK), Prosper (US) e.g. Grameen Bank (Bangladesh – established by 2006 Nobel Peace Prize winner Mohammad Yunus) microcredit banks, collectively owned by participants ‘ social banking’: communally organised, collaborative lending bottom-up, network organisation operating where conventional banks won’t go

Community-based moneylending models:

e.g. Zopa (UK), Prosper (US)

e.g. Grameen Bank (Bangladesh – established by 2006 Nobel Peace Prize winner Mohammad Yunus)

microcredit banks, collectively owned by participants

‘ social banking’: communally organised, collaborative lending

bottom-up, network organisation

operating where conventional banks won’t go

Are you ready for this?

Are you ready for this?