Your SlideShare is downloading. ×
0
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Archiving the Immediate: How and Why Archives Should Approach Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Archiving the Immediate: How and Why Archives Should Approach Social Media

3,258

Published on

Paper presented at Archiving the Iconic, Sydney, 20 Oct. 2011.

Paper presented at Archiving the Iconic, Sydney, 20 Oct. 2011.

Published in: Education, Technology, Business
2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
3,258
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
12
Comments
2
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Archiving the Immediate: How and Why Archives Should Approach Social Media<br />Assoc. Prof. Axel BrunsARC Centre of Excellence for Creative Industries and InnovationQueensland University of TechnologyBrisbane, Australia<br />a.bruns@qut.edu.au / @snurb_dot_info<br />http://mappingonlinepublics.net/<br />
  2. Why Social Media?<br />Social Media:<br />Facebook: 10+ million users in Australia<br />Twitter: 1-2 million users in Australia<br />User-generated content and discussions<br />Themes from the personal to the public<br />(news.com.au)<br />(theage.com.au)<br />(abc.net.au)<br />
  3. Background: Researching Twitter<br />Mapping Online Publics:<br />ARC Discovery project, 2010-12: Assoc. Prof. Axel Bruns and Dr. Jean Burgess, QUT<br />Methodology and outcomes: http://mappingonlinepublics.net/<br />Further projects on social media and crisis communication under development<br />Tools for Twitter analysis:<br />yourTwapperkeeper: API-based data capture<br />Gawk – open source, multiplatform, programmable command-line tool for processing CSV documents<br />WordStat – commercial, PC-only text analysis tool; generates concept co-occurrence data that can be exported for visualisation<br />Gephi – open source, multiplatform network visualisation tool<br />
  4. #spill: 23 June 2010, 6-7 p.m.<br />
  5. #spill: 23 June 2010, 7-8 p.m.<br />
  6. #spill: 23 June 2010, 8-9 p.m.<br />
  7. #qldfloods Tweets<br />10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011<br />
  8. #qldfloods @replies<br />authorities<br />mainstream media<br />
  9. #qldfloods Themes<br />From CCI Report on the use of Twitter in the Queensland floods – Shaw et al. (forthcoming, 2011). <br />Every 20th tweet coded.<br />
  10. #ausvotes: Leaders<br />
  11. #ausvotes: Themes<br />
  12. #ausvotes: Discussion Network(17 July to 25 Aug. 2010 / All @replies / Node size: Indegree / Node colours: betweenness centrality)<br />
  13. #royalwedding (29 Apr. 2011)<br />
  14. Why Do We Care?<br />Historical significance:<br />Social media coverage as a first draft of the present<br />Especially Twitter: flat, open, self-organising network<br />First-hand, unfiltered, direct insights into Australians’ views<br />Rich data on specific events and on long-term trends<br /> We archive journalistic publications, so why not this?<br />Readily available, but easily lost:<br />Access to rich data (and metadata) through standard APIs<br />Especially on Twitter, limited immediate ethical concerns<br />Ephemeral content which is lost to posterity unless archived<br />‘Big data’, but far from unmanageable<br /> Better start archiving now than make up for lost material later<br />
  15. How to Archive Social Media<br />Twitter:<br />U.S. Library of Congress already receives full feed of all tweets<br />Made accessible after six-month delay (from when? to whom?)<br />Potential to join partnership or set up similar deal for Australia?<br />Twitter access to high-volume tweet feeds via Gnip.com<br />Flat fee + volume cost of US$1/10,000 tweets received<br />Potential to negotiate discount for Australian public archives?<br />Different levels of inclusiveness in tracking<br />Track all Australian Twitter users? Top 500,000? Top 100,000?<br />Raw datasets in standard formats, and/or in-house processing<br />Show leadership in developing ethical usage protocols<br />
  16. Filipinos<br />Marketing / PR<br />Adelaide<br />Wine<br />Perth / PR<br />News / Business<br />Latika Bourke<br />Australia on Twitter<br />Food<br />Journalism / Politics / News<br />Mumbrella<br />Annabel Crabb<br />Leigh Sales<br />Fashion / Style / Parenting<br />Malcolm Turnbull<br />Marie Claire<br />ABC News<br />Crikey<br />Fashion / Magazines<br />Celebrities / Media<br />Arts<br />Joe Hockey<br />Mia Freedman<br />Laurie Oakes<br />Sunrise on 7<br />Music / Triple J<br />Tony Abbott<br />Julia Gillard<br />Matt Preston<br />Kevin Rudd<br />Triple J<br />Teens / TV Hits<br />Wil Anderson<br />TV<br />(follower/followee network – 140,000 most connected Australia users, of 550,000 processed so far)<br />Football (Soccer)<br />7pm Project<br />AFL<br />Radio<br />Teens / Short Stack<br />NRL<br />Cricket<br />Sports<br />Hamish and Andy<br />
  17. The Promise of ‘Big Data’ Research<br />Insights on Australian public communication on Twitter:<br />Micro: @reply and retweet conversations<br />Meso: hashtag ‘communities’<br />Macro: follower/followee networks<br /> Multiple overlapping publics / networks<br />Evidence of processes in the Australian public sphere:<br />What drives the formation and dissipation of online publics?<br />How do they interact and interweave?<br />How are they interleaved with the wider media ecology?<br />How is information disseminated across complex networks?<br />
  18. http://mappingonlinepublics.net/<br />@snurb_dot_info<br />@jeanburgess<br />@_StephenH<br />@DrTNitins<br />@timhighfield<br />

×