121108 snitker group - ebanking top 10

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As part of the World Usability Day 2012, the UX Alliance released its International eBanking Benchmark Study. …

As part of the World Usability Day 2012, the UX Alliance released its International eBanking Benchmark Study.
Based on it, we have compiled the 10 key takeaways that we think every bank should have on their website.

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  • 1. SnitkerGroup November  2012 eBanking  Best  Prac9ces.  A  compendium  based  on  the  UX  Alliance  interna9onal  eBanking   benchmark  studyThursday, November 8, 12
  • 2. As part of the World Usability Day 2012, the UX Alliance released its International eBanking Benchmark Study. Based on it, we have compiled the 10 key takeaways that we think every bank should have on their website. Thanks to everyone for participate. SnitkerGroupThursday, November 8, 12
  • 3. Ten things we want in every eBank website Home Page Log in Quick access to most frequent functions Easy to locate in the page. It stands out from the other elements Direct access to important information Log in information should be at least in part, created by the user (either the ID or the password) Log in / Log out buttons are in the same There is help in case the user forgets the place password (taking into account security) Big Icons There is no need to use the mouse to navigate the form Consistency between web / app / Same information for the website and the corporate identity mobile application SnitkerGroupThursday, November 8, 12
  • 4. Home Page Evaluation Bank Country La Caixa Spain Deutsche Bank Germany ING Poland Canada Trust Canada USB Switzerland BBVA Spain SnitkerGroupThursday, November 8, 12
  • 5. La Caixa - España •Easy access to most used functions •Information about security •Log in and log out are on the same position •The design of the page is consistent with their corporate identity SnitkerGroup 5Thursday, November 8, 12
  • 6. Deutsche Bank - Alemania • All accounts are listed by name and balance • Added balance of all accounts • Quick links to most used functions • There is no direct advertisement • Option to buy pre-paid phone cards SnitkerGroupThursday, November 8, 12
  • 7. ING - Polonia • Start page shows account balance, investments and transaction history • Big Icons • The log out button is easy to find • There is a notebook to write down important information • Favorite section can be customized • The section “My Finances’ displays an overview of the client’s products SnitkerGroupThursday, November 8, 12
  • 8. Canada Trust - Canada • Easy visualizaion of accounts and their balance • The total balance is presented clearly • Optin to download the account extract • Quick ling to most used functions • Advertisement is at the bottom of the page • Session history SnitkerGroupThursday, November 8, 12
  • 9. USB - Suiza • Easy visualization of all accounts • Links to account details • Easy access to important functions • Access to important messages from the bank SnitkerGroupThursday, November 8, 12
  • 10. BBVA - España • All information can be customized • The design is clear and easy to navigate • Overview of accounts • Log out button is easy to locate • Side section for messages or advertisement • The page is consistent with the corporate image and the mobile application SnitkerGroupThursday, November 8, 12
  • 11. Log in system Bank Country La Caixa Spain OP Bank Finland BBVA Spain Bank of Tokio Mitsubishi Japan Chase USA SnitkerGroupThursday, November 8, 12
  • 12. La Caixa - España • It is really easy to access the account. The national identity number and the pin code is all that the user needs. • The log-in form is easy to spot • There is help if the user can’t remember the pin code • Same system for the browser and mobile app versions SnitkerGroupThursday, November 8, 12
  • 13. OP Bank - Finlandia • The log in form is easy to find: upper right corner • Contact info is available • There is no need to use the mouse SnitkerGroupThursday, November 8, 12
  • 14. BBVA - España • The log in form is easy to find • The ID is the National Identification Number (DNI) • The password is created by the user • In case the user can’t remember the access codes, help is offered. SnitkerGroupThursday, November 8, 12
  • 15. Bank of Tokyo Mitsubishi UFJ - • The log in form is easy to find • Log in button is bright and red, in contrast with the rest of the page SnitkerGroupThursday, November 8, 12
  • 16. Chase - EEUU • The log in form is easy to find • The account name is created by the user • In case the user can’t remember the access codes, help is offered. SnitkerGroupThursday, November 8, 12
  • 17. 25 leading user experience firms in Europe, Asia, Americas, and Oceania are members of the UXalliance. This network reaches major markets all over the world and offers international user experience research for global companies. SnitkerGroupThursday, November 8, 12