Digital Marketing Courses @ ........

1. Digital Marketing
Introduction to Digital Media Marketing
Presented by Mohammed Azharuddin

2. About Me
Mohammed Azharuddin, Btech
Adwords Certified Professional
8+ Yrs in Web Technologies

3. What is the Agenda ?
 What is Digital Marketing ?
 Why use Digital Marketing ?
 Search Engine Optimization
 Paid Marketing
 Social Media Marketing
 Email Marketing
 ORM
 Digital Analytics

4. What is Digital Marketing ?
• Digital marketing is marketing that makes use of
electronic devices like desktops, laptops, phones and
tabs (New Emerging technologies like Google Glass)
• Digital marketing can be achieved using Emails,
Websites and Apps.

5. Why Digital Marketing ?

7. SEO
Digital
Marketing
SEM
SMO
DA
ORM
EM

8. Search Engine Optimization
• SEO is a process to achieve top ranks on organic search
results (Free Results)
• Every user do research on search engines before making any
decision of purchasing or buying a product.
• Search engines ranks a website based on various factors.

9. Search Engine Marketing
• Marketing method to achieve top positions on paid
results by bidding for keywords.
• Advertising on external websites

10. Social Media Marketing
 Generating the visitors and increasing the brand awareness using Social
Networks
 Major networks to target
Facebook Pinterest
Google + Youtube
Twitter Linkedin

11. Who can do the course ?
• Any graduate can take this course and start a
career in digital marketing
• Business owners to improve leads to business
with Digital
• No prerequisite for doing this course

12. Careers in Digital Marketing
• Digital marketing professionals salary will be
between 10K to 20K+ based on various factors.
• Common Job Profiles
– SEO Professional
– Adwords Account Manager
– PPC Marketer
– Social Media Specialist
– Digital Media Specialist
– Web Analytics Specialist
– Freelancer

13. What our Student Say about us ?

17. Thank you
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