What is Snappar?Snappar is an industry –leading company company at the forefront of rapidlyemerging interactive media. At Snappar, we specialize in immersivetechnology to create unforgettable brand campaigns.
Why Snappar?We are a group of techies, artists, programmers and interactive marketingspecialists. We research, innovate and establish new interactivecommunication methods. We help brands to attract, engage and connectwith their customers. We are brand experience architects.
What Do We Do?
ServicesWe specialize in conceptualizing and executing interactive campaigns onseveral platforms: Events, OOH, Smart-phones, Tablets , Web and Social Mediausing state-of–the-art technology such as Augmented Reality, GestureTracking, Motion Sensing, Touch Displays, and other customized interactivetechnologies.Keeping track of the latest in technology is our job. Partnering with toptechnology providers, we develop custom cutting edge marketing solutionsthat make an impact on your audience.
How We Work?Phase 1: Campaign Kick-Off: Snappar works with the client to develop thecustom interactive solution scenario: scope out the project: document keytimelines, goals, deliverables, messaging. Develop and confirm scenariostoryboards.Phase 2: Content Creation: Media artists develop assets for a custom solution:source sound effects, video files and other assets. Create media content andanimation. Validate and test the content.Phase 3: Programming: Engineers customize the solution through licensedtechnology scripting, where the interactivity of the user experience isdeveloped. Develop scenario and validate final resultPhase 4: Final delivery: Final version is tested and then integrated on theplatform requested.
What is Augmented Reality?We at Snappar, specialize in Augmented Reality technology, thatcan be used for your brand’s effective communication. Augmentedreality (AR)!is the integration of digital information with live video orthe users environment in real time.! Let’s unsderstand what AR is allabout.Different Types of Augmented Reality:Black & White Markers:! The detection of interest points is here done throughblack & white fiducial markers. Most of the time,! the applications using markersare based on open source technology.Marker Less Tracking (MLT): This is currently one of the best technology fortracking. It performs active tracking and recognition of real environment on anytype of support (visuals, objects, faces, movement) without using special placedmarkers. It is more powerful and allows the performing of more complexapplications of Augmented Reality. This new technology is operational onstationary, web or mobile devices.
Augmented Reality for web
IdeaThis technology called Augmented Reality integrates 3D objects with livevideo on the web server. The video is digitally processed and “augmented”with the 3D components. In other words, this digital processing mixes real andvirtual worlds together, in real time.
Brand ImmersionUsing AR, customers can try on various articles- apparels, eyewear, jewellery andmuch more.
Objectives• Audience engagement.• Complete feel of the product without displaying the actual product.• Saves from the hassles of displaying the live product.• The digital platform is attractive as well as interactive.
Benefits! It provides a 3D feel of the product on a display device.! The software transforms a printed product catalogue into interactive moving images.! Provides a 360 degree view.! Multi colour view – If required the various colour options of the product may be highlighted.
Reference Augmented Reality solutions : VirtualDressing roomThe activity is aimed at giving users a virtual trial room experience usingAugmented Reality and 3D depth sensing technologies.Users will find themselves immersed in a Virtual trial room and will haveoptions to try out different outfits .Once the user likes a particular outfit, she can take a photograph wearingthat outfit and then share the photograph on social media.Similar Virtual dressing room solutions can be implemented on the web aswell as inside the store as permanent installations.Such solutions will not only give consumers a ‘WoW’ experience but alsosave retail space.Video: http://www.youtube.com/watch?v=fhjuZMEJ4-U
Augmented Reality: Mobile Phones
The TechnologyAR is capable of recognising images as seen through your camera. These may beobjects, sites or just pictures on a magazine. Once recognised will dynamicallyoverlay multimedia content on to the camera view.It is able to virtually “glue” a 3D model on to objects. As you move the camera,the 3D model will follow accordingly. This also makes two way interactionsbetween the user and AR over lays possible, perfect for an augmentedexperience.
To showcase the innovative features in aThe Challenge Print AD/Outdoor Hoarding We create an application (for iPhone / Android/ Blackberry/Nokia enabled platforms) for readers/Idea viewers to download for free of cost so that they can experience the innovative features by themselves.The Solution Augmented Reality
Augmented Reality: On Ground
Users present in the mall will be asked to stand on the marker.There will be a huge LCD screen with a live feed camera.When the users stand on the marker, different characters will appearon the screen augmented with the users.Different characters will perform different actions depending on theirrole etc.Users can instantly share their experience / pictures with the characterson Facebook .Reference Link : Disney Times Squarehttp://www.youtube.com/watch?v=DRRu5dKRfTU
On-Going ProjectWe are executing a project for Google at Group M offices in Mumbai andDelhi . Here, the user will be made to scan a QR code, which will direct him/her to a smart-phone optimized micro-site consisting of unique animationsand sounds. The micro-site will display campaign related information andrequests registration details, stored on a back-end real-time server.
Reference LinksFollowing is a list of interesting AR campaigns. We have the capability,people and technology to do execute campaigns of similar nature.On Ground:Nokia Lumia: http://www.youtube.com/watch?v=Cqaq69LnsvcMahindra: http://www.youtube.com/watch?v=iA-2ElU9Qs8On Mobile:Heinz: http://www.youtube.com/watch?v=GbplSdh0lGUOn Web:http://www.youtube.com/watch?v=NxQZuo6pFUw