Website Secrets the Techies Don’t Tell You
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Website Secrets the Techies Don’t Tell You

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Learn how to make your website a new customer magnet, an invaluable resource for your existing customers, and a vital part of your marketing mix. This is NOT a technology workshop. This is a marketing ...

Learn how to make your website a new customer magnet, an invaluable resource for your existing customers, and a vital part of your marketing mix. This is NOT a technology workshop. This is a marketing workshop designed to give you practical, to-the-point tips and techniques to your website a marketing masterpiece.

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Website Secrets the Techies Don’t Tell You Website Secrets the Techies Don’t Tell You Presentation Transcript

    • Welcome to the……
    • Featuring:
    • Bob Negen,
    • Whizbang Training
    • Make “The Big Switch”
        • Fall out of love with your store, your products your services, and your technology.
        • Fall in love with your customers.
        • In other words… put your customer’s wants, needs, and desires first.
  • Why Have A Website?
    • Give Basic Information to Your Customers and Prospects
    • Build Current Customer Loyalty
    • Attract New Customers (Prospects)
  • Elements Of A Great Site
    • Your Site Design Should Reflect The Quality of Your Business
  • Elements Of A Great Site
  • Elements Of A Great Site
  • Elements Of A Great Site
    • Easy to Read
    • Good, professional design
    • Easy to read font and background
    • Minimize “flash” or animated effects
    • Correct spelling, grammar, writing style
  • Elements Of A Great Site All the rainbow fonts are flashing and scrolling!!
  • Elements Of A Great Site All the top links are scrolling – impossible to read!
  • Elements Of A Great Site And once again the rainbow background is scrolling!!
  • Elements Of A Great Site
    • Easy to Navigate
    • Don’t make it TRICKY!!
    • Keep navigation location consistent
    • Always have a link to “Home”
    • Create good internal links
    • External links should open a new window
  • Elements Of A Great Site Where is the navigation information??
  • Elements Of A Great Site HUH??? What are you supposed to do on this home page?
  • Elements Of A Great Site
    • Email Newsletter Sign-up
    • Put it on every page of your website
    • Make it a part of the site design
  • Get Traffic to Your Site
  • Elements Of A Great Site Design is important… Content is KING!
  • Elements Of A Great Site
    • Created From Your
    • Customer’s Point Of View
    • WIIFM?
    • What’s In It For Me?
  • Elements Of A Great Site Home Page Tell the customer what’s in it for them and lead your customer or prospect deeper in to the site.
  • Elements Of A Great Site
  • Elements Of A Great Site
  • Elements Of A Great Site
    • Give Necessary Basic Information
        • Contact information that’s EASY to find – on every page .
        • Map or driving directions
        • Product information – pictures are VERY informative
        • Information about you, your staff, and your store.
  • Elements Of A Great Site
  • Elements Of A Great Site
    • Make It Fun or Interesting
        • Videos!
        • Pictures – staff, products, customers, events….
        • Helpful information
        • Case studies
        • Solve a problem
        • Be a broader resource
        • Just plain fun – comics, jokes, recipes, puzzles, horoscopes, games
  • Elements Of A Great Site
  • Elements Of A Great Site
  • Elements Of A Great Site
    • Frequently Updated Content
        • Current, interesting information
        • No out-dated information
        • Can be updated by YOU, not wait for web master – money and time barriers
  • Elements Of A Great Site
    • Clear Call to Action
        • Sign Up Now!
        • Shop the on-line store…
        • Watch the video!
        • Get Blog Updates – Automatically!
        • Read the full article…
  • The “Field Of Dreams” Myth
    • “ If You Build It,
    • They Will Come”
    • They Won’t!
  • Get Traffic to Your Site
    • Send Your Customers
        • Your Email Newsletter
        • Your Facebook Page
        • Your YouTube Channel
        • Your Tweets
  • The One-Two Punch! Your Email List Add customers from in-store sign up to your list manually. People can also sign up on your web site to receive your e-newsletters and their names addresses automatically get added to your list. Your Web Site Have a sign up box on your web site. You can gather names and e-mail addresses here and in your store. Your Email Message Send periodic messages to your list & include links to your web site . You can link to your home page, information pages or to product pages on your web site. It depends on where you want your customers to go.
  • The One-Two-Three Punch!
  • Get Traffic to Your Site
    • Search Engine Optimization
        • Submit your URL to Google www.google.com/addurl
        • Submit your site map to Google www.google.com/webmasters/tools/
  • Get Traffic to Your Site
    • Search Engine Optimization
      • Use Good Keywords
        • Give the “Title Bar” on each page a key word appropriate name
        • Page URL contains keywords
        • Add keywords to picture tags and descriptions
  • Get Traffic to Your Site
    • Search Engine Optimization
        • Links into your site – authentic and valuable
        • Read the article on Austin area hiking trails
  • Get Traffic to Your Site
    • Claim Your Google Places
        • Will come up in local search
        • Google will “like” you more
        • Customers can leave reviews, get coupons, etc.
  •  
  •  
    • How do I incorporate what I just learned to market my store & website and increase traffic?
  • An easy-to-use digital marketing system which enables independent retailers to grow store traffic & sales The Solution
  • $ $ $ $ $ $ Q: What is TrafficBuilder? A: A centralized library of marketing & product content for the industry.
  • A few of our vendors…
  •  
  •  
  • Add your own text Drag and drop images from content library
  • See a live example Snap In The Box & Online Photo Albums
  • Independent Retailer Pricing
    • Bronze - $49.00/month
    • Silver - $99.00 – includes reserve from Facebook
    • 3 month commitment, then month to month
      • However…….
  • Your special link! http://www.snapretail.com/summitdeal
  • Shannon, Customer Care Your special link! http://www.snapretail.com/summitdeal
  • Thank You! Email Bob: [email_address] Email Crystal: [email_address] Whizbang Training Page: http://facebook.com/whizbangtraining SnapRetail Page: http://facebook.com/snapretail Customer Care: 877-459-SNAP (7627) Shannon’s Email: [email_address] Shannon’s direct : 412-545-9142
  • Questions?