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Website Secrets the Techies Don’t Tell You

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Learn how to make your website a new customer magnet, an invaluable resource for your existing customers, and a vital part of your marketing mix. This is NOT a technology workshop. This is a marketing …

Learn how to make your website a new customer magnet, an invaluable resource for your existing customers, and a vital part of your marketing mix. This is NOT a technology workshop. This is a marketing workshop designed to give you practical, to-the-point tips and techniques to your website a marketing masterpiece.

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  • Transcript

    • 1.
      • Welcome to the……
      • Featuring:
      • Bob Negen,
      • Whizbang Training
    • 2.
      • Make “The Big Switch”
          • Fall out of love with your store, your products your services, and your technology.
          • Fall in love with your customers.
          • In other words… put your customer’s wants, needs, and desires first.
    • 3. Why Have A Website?
      • Give Basic Information to Your Customers and Prospects
      • Build Current Customer Loyalty
      • Attract New Customers (Prospects)
    • 4. Elements Of A Great Site
      • Your Site Design Should Reflect The Quality of Your Business
    • 5. Elements Of A Great Site
    • 6. Elements Of A Great Site
    • 7. Elements Of A Great Site
      • Easy to Read
      • Good, professional design
      • Easy to read font and background
      • Minimize “flash” or animated effects
      • Correct spelling, grammar, writing style
    • 8. Elements Of A Great Site All the rainbow fonts are flashing and scrolling!!
    • 9. Elements Of A Great Site All the top links are scrolling – impossible to read!
    • 10. Elements Of A Great Site And once again the rainbow background is scrolling!!
    • 11. Elements Of A Great Site
      • Easy to Navigate
      • Don’t make it TRICKY!!
      • Keep navigation location consistent
      • Always have a link to “Home”
      • Create good internal links
      • External links should open a new window
    • 12. Elements Of A Great Site Where is the navigation information??
    • 13. Elements Of A Great Site HUH??? What are you supposed to do on this home page?
    • 14. Elements Of A Great Site
      • Email Newsletter Sign-up
      • Put it on every page of your website
      • Make it a part of the site design
    • 15. Get Traffic to Your Site
    • 16. Elements Of A Great Site Design is important… Content is KING!
    • 17. Elements Of A Great Site
      • Created From Your
      • Customer’s Point Of View
      • WIIFM?
      • What’s In It For Me?
    • 18. Elements Of A Great Site Home Page Tell the customer what’s in it for them and lead your customer or prospect deeper in to the site.
    • 19. Elements Of A Great Site
    • 20. Elements Of A Great Site
    • 21. Elements Of A Great Site
      • Give Necessary Basic Information
          • Contact information that’s EASY to find – on every page .
          • Map or driving directions
          • Product information – pictures are VERY informative
          • Information about you, your staff, and your store.
    • 22. Elements Of A Great Site
    • 23. Elements Of A Great Site
      • Make It Fun or Interesting
          • Videos!
          • Pictures – staff, products, customers, events….
          • Helpful information
          • Case studies
          • Solve a problem
          • Be a broader resource
          • Just plain fun – comics, jokes, recipes, puzzles, horoscopes, games
    • 24. Elements Of A Great Site
    • 25. Elements Of A Great Site
    • 26. Elements Of A Great Site
      • Frequently Updated Content
          • Current, interesting information
          • No out-dated information
          • Can be updated by YOU, not wait for web master – money and time barriers
    • 27. Elements Of A Great Site
      • Clear Call to Action
          • Sign Up Now!
          • Shop the on-line store…
          • Watch the video!
          • Get Blog Updates – Automatically!
          • Read the full article…
    • 28. The “Field Of Dreams” Myth
      • “ If You Build It,
      • They Will Come”
    • 29.
      • They Won’t!
    • 30. Get Traffic to Your Site
      • Send Your Customers
          • Your Email Newsletter
          • Your Facebook Page
          • Your YouTube Channel
          • Your Tweets
    • 31. The One-Two Punch! Your Email List Add customers from in-store sign up to your list manually. People can also sign up on your web site to receive your e-newsletters and their names addresses automatically get added to your list. Your Web Site Have a sign up box on your web site. You can gather names and e-mail addresses here and in your store. Your Email Message Send periodic messages to your list & include links to your web site . You can link to your home page, information pages or to product pages on your web site. It depends on where you want your customers to go.
    • 32. The One-Two-Three Punch!
    • 33. Get Traffic to Your Site
      • Search Engine Optimization
          • Submit your URL to Google www.google.com/addurl
          • Submit your site map to Google www.google.com/webmasters/tools/
    • 34. Get Traffic to Your Site
      • Search Engine Optimization
        • Use Good Keywords
          • Give the “Title Bar” on each page a key word appropriate name
          • Page URL contains keywords
          • Add keywords to picture tags and descriptions
    • 35. Get Traffic to Your Site
      • Search Engine Optimization
          • Links into your site – authentic and valuable
          • Read the article on Austin area hiking trails
    • 36. Get Traffic to Your Site
      • Claim Your Google Places
          • Will come up in local search
          • Google will “like” you more
          • Customers can leave reviews, get coupons, etc.
    • 37.  
    • 38.  
    • 39.
      • How do I incorporate what I just learned to market my store & website and increase traffic?
    • 40. An easy-to-use digital marketing system which enables independent retailers to grow store traffic & sales The Solution
    • 41. $ $ $ $ $ $ Q: What is TrafficBuilder? A: A centralized library of marketing & product content for the industry.
    • 42. A few of our vendors…
    • 43.  
    • 44.  
    • 45. Add your own text Drag and drop images from content library
    • 46. See a live example Snap In The Box & Online Photo Albums
    • 47. Independent Retailer Pricing
      • Bronze - $49.00/month
      • Silver - $99.00 – includes reserve from Facebook
      • 3 month commitment, then month to month
        • However…….
    • 48. Your special link! http://www.snapretail.com/summitdeal
    • 49. Shannon, Customer Care Your special link! http://www.snapretail.com/summitdeal
    • 50. Thank You! Email Bob: [email_address] Email Crystal: [email_address] Whizbang Training Page: http://facebook.com/whizbangtraining SnapRetail Page: http://facebook.com/snapretail Customer Care: 877-459-SNAP (7627) Shannon’s Email: [email_address] Shannon’s direct : 412-545-9142
    • 51. Questions?

    ×