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Twelve Terrific Tips To Get Your E-Mails Opened And Read

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E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail …

E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail marketing.

Published in: Business

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  • will everyone please mute so that we can move along with this presentation? It's really hard to get the content of this webinar with all the interruptions. Tks.
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  • Juli's Accessories is here :D
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  • Linda at The Bridal Connection in Syracuse ...we're here. Hoping to find a way to get our emails actually opened.
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  • Bill from red Bank NJ here...
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  • Transcript

    • 1.
      • Welcome to the……
      • Featuring:
      • Bob Negen,
      • Whizbang Training
    • 2. Twelve Terrific Tips To Get Your E-Mails Opened And Read
    • 3. 16:1
    • 4. 67% stop shopping because of ‘ Perceived Indifference’
    • 5. Build Your Customer Database!
    • 6. Now that you’ve got their contact information.. Communicate! “ It’s not your customer’s job to remember you, it’s your job to be remembered !” - Bob Negen
    • 7. Build relationships with the people in your database.
    • 8. Start the relationship off right!
    • 9.  
    • 10. Repetition + Frequency + Value Trust
    • 11. How it All Connects
    • 12. Content is King
    • 13. Understand the business you’re in…
    • 14.
      • It’s all about the customer …
          • Information of interest to them
          • Solutions to their problems
    • 15. Build Your Emotional Bank Account
    • 16. But don’t forget to sell your products and services!
    • 17. Email Marketing
    • 18.
      • How Often?
              • Short and often beats long and infrequent
              • Daily ideas
              • Weekly (probably ideal for most of you)
              • Bi-weekly or monthly
    • 19.
      • Subject Line
      • Make it interesting enough
      • to get your e-mail opened.
          • Benefit: “Lose Thirty Pounds In 30 Days…”
          • Intrigue: “Sleep In Your Customer’s Bed…”
          • Question: “Is She or Isn’t She?”
          • News: “Just In - ________”
          • Fear Of Loss: “Act Now Or _____”
    • 20.
      • Which would YOU open?
          • March Newsletter
          • Great Ideas for Your Easter Table
          • Daphne’s Framing
          • 10 Inexpensive Ways to Save Your Child’s Artwork
    • 21.
      • The From Line
        • Name your newsletter
        • Use the most recognizable name
        • Company name, your name
        • Don’t duplicate From and Subject
    • 22.
        • From: Bob’s Boutique
        • Subject: Bob’s Boutique Newsletter
        • From: Bob’s Boutique Bulletin
        • Subject: Spring’s Hottest Color Trends
    • 23.
      • Writing Great Emails
          • Write to one person (create your avatar)
          • Make it from a person – YOU.
          • Add personality – your strategic persona
          • Make the BIG SWITCH
            • me to you, features to benefits
          • Make it “scanable”
          • One main “call to action”
          • Encourage interaction – links, surveys
    • 24.
      • How do I incorporate what I just learned to market my store and increase store traffic?
    • 25. An easy-to-use digital marketing system which enables independent retailers to grow store traffic & sales The Solution
    • 26. $ $ $ $ $ $ Q: What is TrafficBuilder? A: A centralized library of marketing & product content for the industry.
    • 27. A few of our vendors…
    • 28.  
    • 29.  
    • 30. Add your own text Drag and drop images from content library
    • 31. See a live example Snap In The Box & Online Photo Albums
    • 32. Independent Retailer Pricing
      • Bronze - $49.00/month
      • Silver - $99.00 – includes reserve from Facebook
      • 3 month commitment, then month to month
        • However…….
    • 33. Your special link! http://ow.ly/4W038
    • 34. Shannon, Customer Care Your special link! http://ow.ly/4W038
    • 35. Thank You! Email Bob: [email_address] Email Crystal: [email_address] Whizbang Training Page: http://facebook.com/whizbangtraining SnapRetail Page: http://facebook.com/snapretail Customer Care: 877-459-SNAP (7627) Shannon’s Email: [email_address] Shannon’s direct : 412-545-9142
    • 36. Questions?

    ×