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Twelve Terrific Tips To Get Your E-Mails Opened And Read

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E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail …

E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail marketing.

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Transcript

  • 1.
    • Welcome to the……
    • Featuring:
    • Bob Negen,
    • Whizbang Training
  • 2. Twelve Terrific Tips To Get Your E-Mails Opened And Read
  • 3. 16:1
  • 4. 67% stop shopping because of ‘ Perceived Indifference’
  • 5. Build Your Customer Database!
  • 6. Now that you’ve got their contact information.. Communicate! “ It’s not your customer’s job to remember you, it’s your job to be remembered !” - Bob Negen
  • 7. Build relationships with the people in your database.
  • 8. Start the relationship off right!
  • 9.  
  • 10. Repetition + Frequency + Value Trust
  • 11. How it All Connects
  • 12. Content is King
  • 13. Understand the business you’re in…
  • 14.
    • It’s all about the customer …
        • Information of interest to them
        • Solutions to their problems
  • 15. Build Your Emotional Bank Account
  • 16. But don’t forget to sell your products and services!
  • 17. Email Marketing
  • 18.
    • How Often?
            • Short and often beats long and infrequent
            • Daily ideas
            • Weekly (probably ideal for most of you)
            • Bi-weekly or monthly
  • 19.
    • Subject Line
    • Make it interesting enough
    • to get your e-mail opened.
        • Benefit: “Lose Thirty Pounds In 30 Days…”
        • Intrigue: “Sleep In Your Customer’s Bed…”
        • Question: “Is She or Isn’t She?”
        • News: “Just In - ________”
        • Fear Of Loss: “Act Now Or _____”
  • 20.
    • Which would YOU open?
        • March Newsletter
        • Great Ideas for Your Easter Table
        • Daphne’s Framing
        • 10 Inexpensive Ways to Save Your Child’s Artwork
  • 21.
    • The From Line
      • Name your newsletter
      • Use the most recognizable name
      • Company name, your name
      • Don’t duplicate From and Subject
  • 22.
      • From: Bob’s Boutique
      • Subject: Bob’s Boutique Newsletter
      • From: Bob’s Boutique Bulletin
      • Subject: Spring’s Hottest Color Trends
  • 23.
    • Writing Great Emails
        • Write to one person (create your avatar)
        • Make it from a person – YOU.
        • Add personality – your strategic persona
        • Make the BIG SWITCH
          • me to you, features to benefits
        • Make it “scanable”
        • One main “call to action”
        • Encourage interaction – links, surveys
  • 24.
    • How do I incorporate what I just learned to market my store and increase store traffic?
  • 25. An easy-to-use digital marketing system which enables independent retailers to grow store traffic & sales The Solution
  • 26. $ $ $ $ $ $ Q: What is TrafficBuilder? A: A centralized library of marketing & product content for the industry.
  • 27. A few of our vendors…
  • 28.  
  • 29.  
  • 30. Add your own text Drag and drop images from content library
  • 31. See a live example Snap In The Box & Online Photo Albums
  • 32. Independent Retailer Pricing
    • Bronze - $49.00/month
    • Silver - $99.00 – includes reserve from Facebook
    • 3 month commitment, then month to month
      • However…….
  • 33. Your special link! http://ow.ly/4W038
  • 34. Shannon, Customer Care Your special link! http://ow.ly/4W038
  • 35. Thank You! Email Bob: [email_address] Email Crystal: [email_address] Whizbang Training Page: http://facebook.com/whizbangtraining SnapRetail Page: http://facebook.com/snapretail Customer Care: 877-459-SNAP (7627) Shannon’s Email: [email_address] Shannon’s direct : 412-545-9142
  • 36. Questions?