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Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
Twelve Terrific Tips To Get Your E-Mails Opened And Read
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Twelve Terrific Tips To Get Your E-Mails Opened And Read

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E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail …

E-mail is an amazing marketing tool, BUT only if your e-mail messages get opened and read. This program will give you 12 tips, tactics, and techniques to crank up the effectiveness of your e-mail marketing.

Published in: Business, Technology
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    • 1. <ul><li>Welcome to the…… </li></ul><ul><li>Featuring: </li></ul><ul><li>Bob Negen, </li></ul><ul><li>Whizbang Training </li></ul>
    • 2. Twelve Terrific Tips To Get Your E-Mails Opened And Read
    • 3. 16:1
    • 4. 67% stop shopping because of ‘ Perceived Indifference’
    • 5. Build Your Customer Database!
    • 6. Now that you’ve got their contact information.. Communicate! “ It’s not your customer’s job to remember you, it’s your job to be remembered !” - Bob Negen
    • 7. Build relationships with the people in your database.
    • 8. Start the relationship off right!
    • 9. &nbsp;
    • 10. Repetition + Frequency + Value Trust
    • 11. How it All Connects
    • 12. Content is King
    • 13. Understand the business you’re in…
    • 14. <ul><li>It’s all about the customer … </li></ul><ul><ul><ul><li>Information of interest to them </li></ul></ul></ul><ul><ul><ul><li>Solutions to their problems </li></ul></ul></ul>
    • 15. Build Your Emotional Bank Account
    • 16. But don’t forget to sell your products and services!
    • 17. Email Marketing
    • 18. <ul><li>How Often? </li></ul><ul><ul><ul><ul><ul><li>Short and often beats long and infrequent </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Daily ideas </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Weekly (probably ideal for most of you) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Bi-weekly or monthly </li></ul></ul></ul></ul></ul>
    • 19. <ul><li>Subject Line </li></ul><ul><li>Make it interesting enough </li></ul><ul><li>to get your e-mail opened. </li></ul><ul><ul><ul><li>Benefit: “Lose Thirty Pounds In 30 Days…” </li></ul></ul></ul><ul><ul><ul><li>Intrigue: “Sleep In Your Customer’s Bed…” </li></ul></ul></ul><ul><ul><ul><li>Question: “Is She or Isn’t She?” </li></ul></ul></ul><ul><ul><ul><li>News: “Just In - ________” </li></ul></ul></ul><ul><ul><ul><li>Fear Of Loss: “Act Now Or _____” </li></ul></ul></ul>
    • 20. <ul><li>Which would YOU open? </li></ul><ul><ul><ul><li>March Newsletter </li></ul></ul></ul><ul><ul><ul><li>Great Ideas for Your Easter Table </li></ul></ul></ul><ul><ul><ul><li>Daphne’s Framing </li></ul></ul></ul><ul><ul><ul><li>10 Inexpensive Ways to Save Your Child’s Artwork </li></ul></ul></ul>
    • 21. <ul><li>The From Line </li></ul><ul><ul><li>Name your newsletter </li></ul></ul><ul><ul><li>Use the most recognizable name </li></ul></ul><ul><ul><li>Company name, your name </li></ul></ul><ul><ul><li>Don’t duplicate From and Subject </li></ul></ul>
    • 22. <ul><ul><li>From: Bob’s Boutique </li></ul></ul><ul><ul><li>Subject: Bob’s Boutique Newsletter </li></ul></ul><ul><ul><li>From: Bob’s Boutique Bulletin </li></ul></ul><ul><ul><li>Subject: Spring’s Hottest Color Trends </li></ul></ul>
    • 23. <ul><li>Writing Great Emails </li></ul><ul><ul><ul><li>Write to one person (create your avatar) </li></ul></ul></ul><ul><ul><ul><li>Make it from a person – YOU. </li></ul></ul></ul><ul><ul><ul><li>Add personality – your strategic persona </li></ul></ul></ul><ul><ul><ul><li>Make the BIG SWITCH </li></ul></ul></ul><ul><ul><ul><ul><li>me to you, features to benefits </li></ul></ul></ul></ul><ul><ul><ul><li>Make it “scanable” </li></ul></ul></ul><ul><ul><ul><li>One main “call to action” </li></ul></ul></ul><ul><ul><ul><li>Encourage interaction – links, surveys </li></ul></ul></ul>
    • 24. <ul><li>How do I incorporate what I just learned to market my store and increase store traffic? </li></ul>
    • 25. An easy-to-use digital marketing system which enables independent retailers to grow store traffic &amp; sales The Solution
    • 26. $ $ $ $ $ $ Q: What is TrafficBuilder? A: A centralized library of marketing &amp; product content for the industry.
    • 27. A few of our vendors…
    • 28. &nbsp;
    • 29. &nbsp;
    • 30. Add your own text Drag and drop images from content library
    • 31. See a live example Snap In The Box &amp; Online Photo Albums
    • 32. Independent Retailer Pricing <ul><li>Bronze - $49.00/month </li></ul><ul><li>Silver - $99.00 – includes reserve from Facebook </li></ul><ul><li>3 month commitment, then month to month </li></ul><ul><ul><li>However……. </li></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
    • 33. Your special link! http://ow.ly/4W038
    • 34. Shannon, Customer Care Your special link! http://ow.ly/4W038
    • 35. Thank You! Email Bob: [email_address] Email Crystal: [email_address] Whizbang Training Page: http://facebook.com/whizbangtraining SnapRetail Page: http://facebook.com/snapretail Customer Care: 877-459-SNAP (7627) Shannon’s Email: [email_address] Shannon’s direct : 412-545-9142
    • 36. Questions?

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