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5 Tips to do TODAY for more effective Facebook Marketing
 

5 Tips to do TODAY for more effective Facebook Marketing

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We’ll discuss 5 things you can implement today to your page that will help with your Facebook marketing efforts, and create a more well-rounded and effective page.

We’ll discuss 5 things you can implement today to your page that will help with your Facebook marketing efforts, and create a more well-rounded and effective page.

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5 Tips to do TODAY for more effective Facebook Marketing 5 Tips to do TODAY for more effective Facebook Marketing Presentation Transcript

    • Welcome to the……
    • Featuring:
    • Bob Negen,
    • Whizbang Training
  • 5 Things to do TODAY for More Effective Marketing on Facebook Director of Social Media, Crystal Vilkaitis May 19th, 2011
  • About Me
    • Social Media World since early 2007
    • Increased websites’ traffic by 2700%
    • Work specifically with independent retailers
    • Speaks in Atlanta, Dallas, Vegas
    • Dork…not a geek!
  •  
  • 1. Vanity URL
    • What is it?
      • Personalized Facebook URL (web address)
      • Appears in the location bar of your browser after "http://www.facebook.com/”
        • http://facebook.com/snapretail
        • http://facebook.com/SwaggerGifts
    • Why you need one?
      • Branding/Consistency
      • Printing
      • Easier to remember
    Vanity URL
    • Facebook URL defaults example:
    • Must have 25 Likes
    • To customize: http://facebook.com/username
    Vanity URL
  • Vanity URL: Personal Profile Note: Available for both personal profile and business page
  • Vanity URL: Business Page
  • Facebook.com/username -Personal
  • Facebook.com/username -Business Must have 25 Likes
  • Remember….
    • Can’t have any spaces
    • Capital letters are visible
      • Ex: facebook.com/SwaggerGifts vs. facebook.com/swaggergifts
    • If Store Name is taken, try:
      • Gifts, Store, etc at end
        • UniqueBoutique –UnquieBoutiqueGifts&Home
        • The BeeHive – TheBeeHiveGifts OR TheBeeHiveStore
      • Location: state, city
        • TheBeeHive - TheBeeHiveCharlotte
  • 2. Profile Picture
    • What should it be?
      • Store front
      • Owner/Staff
      • Collage of products around holidays/events
    • What it shouldn’t be?
      • Logo
    Profile Picture
  • Profile Picture
    • Newsfeed
      • “ Gift Shop just changed their profile picture”
    • Unfamiliar picture
    • Keep it fresh
    • Great way to feature events, holidays, new lines
    Suggest switching out once a month/two months….
  • Examples of a Good Profile Picture
  •  
  • 3. Wall Posts
    • I don’t know what to say…
    • Common posts:
    • “ Good morning! Come by the store today to receive 10% off”
    • “ Lindsay Phillips just in! Come in this weekend!”
    Wall Posts
    • 70 /20/10 Rule
      • 70% adding value/resource
    Wall Posts
    • 70/ 20 /10 Rule
      • 20% Sharing
    Wall Posts
    • 70/ 20 /10 Rule
      • 20% Sharing
    Wall Posts
    • 70/20/ 10 Rule
      • 10% Promotions
    Wall Posts
  • Wall Posts
  •  
  • 4. Insights
    • Track your efforts!
    • Measure interactions and users
    • Set goals, plan for next month
    Insights
  • Insights
  • Insights
  • Insights
  • Insights
  • Insights
    • Suggest tracking at least once a month
    • Strategize posts and goals
    • Keep on postin’ and trackin’!
    Insights
  • 5. Custom Landing Tab(s)
    • Branding/using FB as a website
    • Collect information
      • Email addresses
      • Display video
      • Call to action
      • Product pics
      • Special offer
    • Custom Landing tab DOUBLES conversions to Likes
      • 47% Liked Page from Custom Welcome Tab
      • Only 23% Liked from Wall Tab
    Custom Landing Tab
    • Types:
      • Welcome
      • Specials
      • Contest
      • Catalog
      • Locations
    Custom Landing Tab
  • Custom Landing Tab
    • *Bonus* - FB application to gather email addresses!
    Custom Landing Tab
    • App Suggestion:
    • apps.facebook.com/pagelever
    • App Suggestion: PageLever
    • App Suggestion:
    • apps.facebook.com/iwipage
    • App Referral:
    • Facebook.com/customfanpagedesigns
    • How do I incorporate what I just learned into my store to market better on Facebook, and in general?
  • An easy-to-use digital marketing system which enables independent retailers to grow store traffic & sales The Solution
  • $ $ $ $ $ $ Q: What is TrafficBuilder? A: A centralized library of marketing & product content for the industry.
  • A few of our vendors…
  •  
  •  
  • Add your own text Drag and drop images from content library
  • See a live example Snap In The Box & Online Photo Albums
  • Independent Retailer Pricing
    • Bronze - $49.00/month
    • Silver - $99.00 – includes reserve from Facebook
    • 3 month commitment, then month to month
    • However……..
  • Your special link! http://www.snapretail.com/summitdeal
  • Webinar Special! 30 minutes with me! *First 10 to sign up! Your special link: http://www.snapretail.com/summitdeal
    • 1-on-1 call
    • Assess current social media tactics
    • Create a plan for your store right on the call
  • Shannon, Customer Care Your special link: http://www.snapretail.com/summitdeal
  • Thank You! Email: [email_address] Page: http://facebook.com/snapretail Profile: http://facebook.com/crystal.vilkaitis Customer Care: 877-459-SNAP (7627) Shannon’s Email: [email_address] Shannon’s direct : 412-545-9142
  • Questions?