snap2life app 2011 mobile image recognition

  • 1,216 views
Uploaded on

snap2life app 2011 mobile image recognition …

snap2life app 2011 mobile image recognition

Bilder in Zeitungen, Magazinen, Katalogen und Plakaten werden zu Schlüsseln für Online–Inhalte. Die snap2life™ App, für iPhone und Android Geräte erkennt Bilder und verlinkt den User in Sekunden zu beliebigen Webseiten, Videos oder Gewinnspielen.

Für Jederman - entdecken Sie die spannende Welt hinter den Bildern!
Für Werbetreibende - werten Sie die klassischen Print Anzeigen mit multimedialen Content auf!
Für Verleger - verbinden Sie redaktionelle Beiträge mit weiterführenden Online–Inhalten!

www.snap2life.de

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,216
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
19
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 2. prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 3. ABOUT prismaExperience Industry Expertise› Established 1981 › Healthcare › Public administrationExpertise › Manufacturing› Business Intelligence [BI] › Finance› Mobile Solutions› Enterprise Content [ECM] Assured Best Quality› Management Systems › Certification according to ISO 9001:2008 und ISO 13485:2007Services› Research & Development› Consulting› Support prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 4. prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 5. REFERENCES – SNAP2LIFE› Ströer Out-of-Home Media AG Development and operation of the mobile image recognition system / smart phone App vooh! for the market leader in outdoor media and billboards http://www.stroeer.de/Vooh.vooh.0.html prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 6. - HOW IT WORKS› Newspapers, magazines, catalogues and billboards reach millions of people every day WEB Problems: • The images used therein convey a one-directional message. • The images do not provide immediate access to further information or attractive offers. • No interactive experience is provided. • The message is soon forgotten.› The internet offers everything which print and outdoor media lack. PRINT› SNAP2LIFE CREATES A DIRECT LINK BETWEEN AN IMAGE AND THE CORRESPONDING ONLINE CONTENT prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 7. WORLD WIDE WEBPRINT - PLAKAT THE IMAGE LINKS PRINT TO WEB CONTENT prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 8. THE IMAGE IS “THE KEY”NO BAR CODES ARE REQUIREDIMAGE RECOGNITION | Gryphos®Image-Matchgenerates pinpoint recognition even when pictures are taken from different angles or rotated,partially covered, skewed, illuminated, enlarged or behind reflective glass prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 9. UNDER THE HOOD(original) Use CasePursuit of stolen art with mobile photographyRequirements• Recognition occurs despite rotation, translation, shifts in scale or perspective, partial coverage, lack of focus, illumination, …• High speed matching to a large data base Figure 1: Image Variations prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 10. POINTS OF INTEREST METHOD IDENTIFIES SPECIFICPOINTS AND COMPILES THE VECTORS INVOLVED Figure 2: Points-of-Interest with characteristic scaling prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 11. SEVERAL LAYERS OF DETECTORS ARE USED Skalierung Figure 4: Scale space prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 12. THE PROJECTION MATRIX ENSURES THE CORRECTRECONCILIATION OF IDENTICAL POINTS Figure. 9: POI-matching points after eliminating non-correlating grid points prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 13. ENTER THE WORLD BEHIND THE PICTURESTARGET GROUPS: MEDIA COMPANIES, CORPORATIONS, ADVERTISING AGENCIES,BILLBOARD MARKETERS › 1 App = 1.000 memorable, › Takes global products local, cross media experiences combines GPS data, maps and › Bridges the media gap local retail offers Enhances the value of each › Combines and enriches billboard medium advertising with rich media › Increases involvement of the › Establishes outdoor billboards as consumer a “gateway” to the net › Enables interactive communication › Identifies target group specific billboard hot spots › Enriches journalistic print coverage with multi-media content › Stimulates the consumer to enter the web and enter the store › Converts an image to a message to a description to a purchase › Highlights a product or brand › Requires no change in the image used, no QR codes prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 14. EASE OF USE The snap2life App has one button only prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 15. SNAP2LIFE IS THE DIRECT LINK FROM PRINT TO WEB 1 2 3 PHOTO/ SNAP RECOGNITION RESULTS prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 16. CONNECTS IMAGES WITH ALL KINDS OF MEDIA WEB CONTENT › Company pages › Product pages › Online shops › Games, raffles, coupons VIDEO › Image videos › Product videos › Test reports / News reports › Sales pitches ONE TO ONE OR AUDIO › Music ONE TO MANY › Sounds › Testimonial speeches LOCAL INFORMATION › Information on local supply sources › District reports REFERALS / TELL A FRIEND › Mail › Facebook › Twitter › Other social networks prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 17. A SIMPLE APP – BASED ON CUTTING EDGE TECHNOLOGY ON THE SMARTPHONE DATA TRANSFER IMAGE RECOGNITION AND CONTENT DISTRIBUTION MOBILE CLIENTS CENTRAL SERVER WEB SERVICES › MY SQL – DB (REST) › TOMCAT › NET – FRAMEWORK IMAGE RECOGNITION/ ALGORITHM prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 18. DEVELOPMENT, OPERATION AND MAINTENANCEFROM ONE PROVIDER APP APP STORES CONTENT COMMISSIONING DEVELOPMENT/ PROVISION PARTNER CUSTOMIZING TRANSFER DOWNLOAD IMAGE OPERATION/ TRANSFER END USER MAINTENANCE prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 19. USAGE DATA ANALYSIS PROVIDES MARKET INTELLIGENCENO ESTIMATES – EXACT MEASUREMENTSTHE SNAP2LIFE SYSTEM REGISTERS EVERYSINGLE EVENT AND GENERATESAUTOMATIC REPORTS AND ANALYSISi.e.: › Number of queries per image › Time of query › Number of unique users › Number of returning users › Location of query (if authorized by user) › Type of device – version › Trend analysis of data › Most popular interactive imagesFLEXIBLE, TAYLOR-MADE REPORTING AVAILABLE prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 20. - SUMMARYFULL SERVICE PROVIDED:FROM THE APP-DEVELOPMENT TO CONTENT MANAGEMENT TO REPORTINGMOBILE CLIENTS› Apps available on different platforms (iOS, Android,)› standardized connection to the server using webservice interfaces› Flexible design of the app screens reflecting corporate design requirements and client wishes› Data analysis based on type of device and user categoryCENTRAL SERVER› Central and secure reception / processing of all queries (regarding both image data as well as user and location data)› Flexible System Scaling depending on the volume of queries: 1,000, 10,000 or 100,000 queries per day› modular and flexible architecture, thus a simple expansion and exchange of the software modules is possible› various import and export possibilities for reference data (FTP, Webservice, Webbrowser)› Extremely fast processing – Reception, image comparison and reaction within around 2 seconds› Modulare integration of further image recognition tools i.e. integration of QR code analysis› Provision of the functionality using webservices (REST basis)› Access possible through various own or external applications, regardless of the platform (mobile clients, desk top applications)IMAGE RECOGNITION | Gryphos®Image-Match› An extremely high performing recognition algorithm, conceived for the pursuit of stolen art› performs well despite rotation, shifts in scale or perspective, partial coverage, lack of focus or illumination,› uses the latest methods for high speed searches in image data basis› continual improvement and expansionREPORTING› flexible taylor-made reports› aggregated illustration of the data compiled from the devices prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH
  • 21. Thank You!Contact Martin Krotki Roger Sturm Product Manager Member of the Advisory Board Martin_Krotkiprisma-edv.de Roger_Sturm@prisma-edv.de +49 172 301 3761 prisma GmbH Lahnstraße 25 - 27 12055 Berlin T + 49 30 238 8203-0 F + 49 30 238 8203-119 www.prisma-edv.de prisma - Gesellschaft für Projektmanagement & Informationssysteme mbH