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Webinar Series:                   95How To Grow, Engage and Convert Facebook Fans Part One: The Right Way to Use a Sweepst...
Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the chat window• Tweet using #SnapApp4Fa...
Today’s Agenda 1. Why is Facebook a go-to channel for marketers? 2. Who/what is SnapApp? 3. How Sweepstakes impact marketi...
70% of marketers are using   Facebook to distribute content.                               Source:                        ...
Why Marketers Love Facebook…          Projected # of          users                           Pages          by August 201...
Why Marketers Really Love                 Facebook…                                                                       ...
#1 Problem for Marketers Source: http://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-mar...
Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapApp4Facebook                    8
Broad Category Adoption#SnapApp4Facebook                              9
Marketing Strategy#SnapApp4Facebook                                   10
Sweeps         By The Numbers   – 70% of people who see a SnapApp will     complete it   – On average, 22% of entrants wil...
Sweepstakes Impact: B2C#SnapApp4Facebook                             12
Sweepstakes Impact: B2B                    Source:                    http://www.slideshare.net/Eloqua/facebookforb2b#Snap...
Case Study   What put the magic in the Magic   Beans ‘31 Days of Giveaways’   Sweepstakes?#SnapApp4Facebook               ...
What we’ll explore• Looks matter• …so does duration & prize• You’ve got to work to keep ‘em interested• You can encourage ...
Magic Beans – 31 Days of Giveaways #SnapApp4Facebook                                 16
Eye-Catching Sweepstakes#SnapApp4Facebook                             17
Ask for the Like!#SnapApp4Facebook                              18
Consider the ExperienceTabName                      App Fits in  #SnapApp4Facebook   Window                      Ideal =  ...
Keep Interest High#SnapApp4Facebook                             20
Sweepstakes Duration     !!!!!#SnapApp4Facebook                             21
Focus Your Entry Form#SnapApp4Facebook                             22
Strike While the Iron’s Hot!#SnapApp4Facebook                                 23
The Power of Social Sharing#SnapApp4Facebook                                24
Multi-Channel Works Best                    www.magicbeans.com#SnapApp4Facebook                                         25
Don’t Forget Mobile!Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/      ...
The Magic Numbers•   Over 100,000 submissions•   28,384 shares on Facebook and Twitter•   1,456 New Facebook Likes•   Winn...
Track Activity on       Your Facebook Page#SnapApp4Facebook                            28
Assess “Like” Source & Value#SnapApp4Facebook                                29
Analyze Your App’s Success#SnapApp4Facebook                               30
Know the Rules!   Faceboo Law     – Sweepstakes must be done with a 3rd party. Cannot use       the Facebook like or comme...
How Do I Get Started?• Set Your Goals• Define your budget!• Know Your Target Audience  – What prize would be compelling to...
Recap – Your Sweeps            Checklist Design an eye-catching and professional sweeps Offer a targeted prize Refresh ...
Remember the Facebook          “Secrets”• Set your Sweeps Tab as Your Default Landing Tab• Name Your Tab…Smartly  – Only a...
A Shameless Plug & Example      VisitFacebook.com/SnapApp to enter & see how it works!#SnapApp4Facebook                   ...
Questions?Register for Part 2 of our series: March 7   5 New Ideas to Engage Your Facebook     Community With Awesome Cont...
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The Right Way to Use a Sweepstakes to Get More Facebook Fans

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Transcript of "The Right Way to Use a Sweepstakes to Get More Facebook Fans"

  1. 1. Webinar Series: 95How To Grow, Engage and Convert Facebook Fans Part One: The Right Way to Use a Sweepstakes to Get More Facebook Fans #SnapApp4Facebook Please us at Facebook.com/SnapApp 1
  2. 2. Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the chat window• Tweet using #SnapApp4Facebook• Recording & slides will be made available within 48 hours• Like us SnapApp on Facebook & leave your feedback so we can improve our next events! 2
  3. 3. Today’s Agenda 1. Why is Facebook a go-to channel for marketers? 2. Who/what is SnapApp? 3. How Sweepstakes impact marketing goals. 4. Case Study: The Magic Behind the Magic Beans ‘31 Days of Giveaways’ Sweepstakes. 5. Legal and policy considerations. 6. How to track the progress of your Facebook fan growth.#SnapApp4Facebook 3
  4. 4. 70% of marketers are using Facebook to distribute content. Source: @juntajoe http://www.slideshare.net/ju#SnapApp4Facebook 4
  5. 5. Why Marketers Love Facebook… Projected # of users Pages by August 2012#SnapApp4Facebook 5
  6. 6. Why Marketers Really Love Facebook… 60+% Usually or Always Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands Buy!#SnapApp4Facebook 6
  7. 7. #1 Problem for Marketers Source: http://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers#SnapApp4Facebook 7
  8. 8. Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapApp4Facebook 8
  9. 9. Broad Category Adoption#SnapApp4Facebook 9
  10. 10. Marketing Strategy#SnapApp4Facebook 10
  11. 11. Sweeps By The Numbers – 70% of people who see a SnapApp will complete it – On average, 22% of entrants will share a Sweepstakes with their social networks – Entry forms are completed by 96% of visitors#SnapApp4Facebook 11
  12. 12. Sweepstakes Impact: B2C#SnapApp4Facebook 12
  13. 13. Sweepstakes Impact: B2B Source: http://www.slideshare.net/Eloqua/facebookforb2b#SnapApp4Facebook 13
  14. 14. Case Study What put the magic in the Magic Beans ‘31 Days of Giveaways’ Sweepstakes?#SnapApp4Facebook 14
  15. 15. What we’ll explore• Looks matter• …so does duration & prize• You’ve got to work to keep ‘em interested• You can encourage social behavior• Multi-channel always wins – Don’t forget your mobile audience• You Can Measure Social Success#SnapApp4Facebook 15
  16. 16. Magic Beans – 31 Days of Giveaways #SnapApp4Facebook 16
  17. 17. Eye-Catching Sweepstakes#SnapApp4Facebook 17
  18. 18. Ask for the Like!#SnapApp4Facebook 18
  19. 19. Consider the ExperienceTabName App Fits in #SnapApp4Facebook Window Ideal = 19
  20. 20. Keep Interest High#SnapApp4Facebook 20
  21. 21. Sweepstakes Duration !!!!!#SnapApp4Facebook 21
  22. 22. Focus Your Entry Form#SnapApp4Facebook 22
  23. 23. Strike While the Iron’s Hot!#SnapApp4Facebook 23
  24. 24. The Power of Social Sharing#SnapApp4Facebook 24
  25. 25. Multi-Channel Works Best www.magicbeans.com#SnapApp4Facebook 25
  26. 26. Don’t Forget Mobile!Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ 26
  27. 27. The Magic Numbers• Over 100,000 submissions• 28,384 shares on Facebook and Twitter• 1,456 New Facebook Likes• Winner: 2011 MITX Award, Direct Response#SnapApp4Facebook 27
  28. 28. Track Activity on Your Facebook Page#SnapApp4Facebook 28
  29. 29. Assess “Like” Source & Value#SnapApp4Facebook 29
  30. 30. Analyze Your App’s Success#SnapApp4Facebook 30
  31. 31. Know the Rules! Faceboo Law – Sweepstakes must be done with a 3rd party. Cannot use the Facebook like or comment as entry. Data Security & Privacy – Some vendors will re-market to your leads. Make sure you ask! State Laws – Except where explicitly outlawed, anyone must be able to enter. Official rules must be made available at all times. – Register and Bond regulations in RI, NY, FL, AZ Age Restrictions – If your target audience includes children under 13, make sure your sweepstakes is COPPA compliant. – Under 18, requires parental or guardian permission#SnapApp4Facebook 31
  32. 32. How Do I Get Started?• Set Your Goals• Define your budget!• Know Your Target Audience – What prize would be compelling to them?• How long will you run the sweepstakes?• How and where will you promote? Your Ad HereCreate a FREE SnapApp account at https://manage.snapapp.com/register#SnapApp4Facebook 32
  33. 33. Recap – Your Sweeps Checklist Design an eye-catching and professional sweeps Offer a targeted prize Refresh the sweeps to keep interest high Limit the entry form Promote on multiple channels Cross-promote related offers! Enable & encourage social sharing Analyze your results & adjust as needed#SnapApp4Facebook 33
  34. 34. Remember the Facebook “Secrets”• Set your Sweeps Tab as Your Default Landing Tab• Name Your Tab…Smartly – Only a few letters show on sidebar. Consider what will get attention quickly. “Sweeps: Name of Sweeps” or “Prize: Enter to Win”• Design Your App to Fit – 520 x 650px will show your full app on most browsers• Like-Gating – will it help achieve your goals?• Encourage Sharing with an Extra Entry• Mobile Optimize Your App for the Best User Experience#SnapApp4Facebook 34
  35. 35. A Shameless Plug & Example VisitFacebook.com/SnapApp to enter & see how it works!#SnapApp4Facebook 35
  36. 36. Questions?Register for Part 2 of our series: March 7 5 New Ideas to Engage Your Facebook Community With Awesome Contenthttp://info.snapapp.com/Webinar_Engage-Your-Facebook-Community.html Please us at Facebook.com/SnapApp#SnapApp4Facebook 36
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