Transcript of "The Right Way to Use a Sweepstakes to Get More Facebook Fans"
Webinar Series: 95How To Grow, Engage and Convert Facebook Fans Part One: The Right Way to Use a Sweepstakes to Get More Facebook Fans #SnapApp4Facebook Please us at Facebook.com/SnapApp 1
Housekeeping Items• Turn your computer speakers on & up!• Share your questions in the chat window• Tweet using #SnapApp4Facebook• Recording & slides will be made available within 48 hours• Like us SnapApp on Facebook & leave your feedback so we can improve our next events! 2
Today’s Agenda 1. Why is Facebook a go-to channel for marketers? 2. Who/what is SnapApp? 3. How Sweepstakes impact marketing goals. 4. Case Study: The Magic Behind the Magic Beans ‘31 Days of Giveaways’ Sweepstakes. 5. Legal and policy considerations. 6. How to track the progress of your Facebook fan growth.#SnapApp4Facebook 3
70% of marketers are using Facebook to distribute content. Source: @juntajoe http://www.slideshare.net/ju#SnapApp4Facebook 4
Why Marketers Love Facebook… Projected # of users Pages by August 2012#SnapApp4Facebook 5
Why Marketers Really Love Facebook… 60+% Usually or Always Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands Buy!#SnapApp4Facebook 6
#1 Problem for Marketers Source: http://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers#SnapApp4Facebook 7
Facebook Website Blog Twitter, Google+ Mobile Ad Unit#SnapApp4Facebook 8
Sweeps By The Numbers – 70% of people who see a SnapApp will complete it – On average, 22% of entrants will share a Sweepstakes with their social networks – Entry forms are completed by 96% of visitors#SnapApp4Facebook 11
Case Study What put the magic in the Magic Beans ‘31 Days of Giveaways’ Sweepstakes?#SnapApp4Facebook 14
What we’ll explore• Looks matter• …so does duration & prize• You’ve got to work to keep ‘em interested• You can encourage social behavior• Multi-channel always wins – Don’t forget your mobile audience• You Can Measure Social Success#SnapApp4Facebook 15
Magic Beans – 31 Days of Giveaways #SnapApp4Facebook 16
Analyze Your App’s Success#SnapApp4Facebook 30
Know the Rules! Faceboo Law – Sweepstakes must be done with a 3rd party. Cannot use the Facebook like or comment as entry. Data Security & Privacy – Some vendors will re-market to your leads. Make sure you ask! State Laws – Except where explicitly outlawed, anyone must be able to enter. Official rules must be made available at all times. – Register and Bond regulations in RI, NY, FL, AZ Age Restrictions – If your target audience includes children under 13, make sure your sweepstakes is COPPA compliant. – Under 18, requires parental or guardian permission#SnapApp4Facebook 31
How Do I Get Started?• Set Your Goals• Define your budget!• Know Your Target Audience – What prize would be compelling to them?• How long will you run the sweepstakes?• How and where will you promote? Your Ad HereCreate a FREE SnapApp account at https://manage.snapapp.com/register#SnapApp4Facebook 32
Recap – Your Sweeps Checklist Design an eye-catching and professional sweeps Offer a targeted prize Refresh the sweeps to keep interest high Limit the entry form Promote on multiple channels Cross-promote related offers! Enable & encourage social sharing Analyze your results & adjust as needed#SnapApp4Facebook 33
Remember the Facebook “Secrets”• Set your Sweeps Tab as Your Default Landing Tab• Name Your Tab…Smartly – Only a few letters show on sidebar. Consider what will get attention quickly. “Sweeps: Name of Sweeps” or “Prize: Enter to Win”• Design Your App to Fit – 520 x 650px will show your full app on most browsers• Like-Gating – will it help achieve your goals?• Encourage Sharing with an Extra Entry• Mobile Optimize Your App for the Best User Experience#SnapApp4Facebook 34
A Shameless Plug & Example VisitFacebook.com/SnapApp to enter & see how it works!#SnapApp4Facebook 35
Questions?Register for Part 2 of our series: March 7 5 New Ideas to Engage Your Facebook Community With Awesome Contenthttp://info.snapapp.com/Webinar_Engage-Your-Facebook-Community.html Please us at Facebook.com/SnapApp#SnapApp4Facebook 36
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