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SnapApp Engage and Acquire customers with Interactive Content YOU Create
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SnapApp Engage and Acquire customers with Interactive Content YOU Create

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Transcript

  • 1. Powered by
    @Snap_App
    www.facebook.com/SnapApp
  • 2. SnapApp Solves Marketers Pains
    SnapApp is a platform that integrates marketers branding needs, engagement objectives and customer acquisition goals together into a seamless user experience across distribution channels.
  • 3. Marketers can quickly and easily build powerful interactive content and deploy cross channel to harness social media, the web & mobile driving valuable marketing activities.
  • 4. SnapApp is a Proven Platform To:
    Promote & create brand affinity
    Educate & inform potential customers
    Increase leads, likes, follows & traffic
    Build loyalty
    Drive sales
  • 5. Self Serve Marketing Sophistication
    Drive valuable marketing activities through branded engagements like quizzes, polls, surveys and sweeps. Generate likes, follows, viral traffic sign ups, lead generation and installs.
  • 6. Effective & Efficient Across Channels
    JavaScript across the web
    Facebook, Twitter, Google+
    IAB display units
    Mobile and local
    Blogs
    http://www.snapapp.com/gallery
  • 7. Local Language Support
    Create interactive quiz apps using Unicode characters.
    • Create and launch your own high-quality quiz in any language
    • 8. Engage customers internationally with customized quiz apps
    • 9. Deploy your quiz app on Facebook or in a widget on your website
    http://www.snapapp.com/capabilities/unicode-characters
  • 10. Platform Approach: Broad + Deep
    Exposure
    embed
    FB
    twitter
    display
    mobile
    local
    Engagement
    Analytics
    Custom
    Lead Gen
    Acquisition
    email
    Action
  • 11. Case Study:
    SnapApp gave us a lot of insight into how we are reaching our target market across the web” –Sheri Gurock, CEO
    113,00+ Entries
    28,000+ Shares
    1,500+ Facebook Likes
    Cost per unique entry:
    $0.12
    http://info.snapapp.com/create-a-sweepstakes.html
  • 12. Case Study:
    Cost per Engagement: $0.0002
    Cost per New Visitor: $0.004
    220,000 Engagement Completions
    325 Shares
    ~12,500 referred new users
    38x viral coefficient
  • 13. Local: Offline to Online Activation
    (Scan Me)
    400 Monthly Scans
    Exposure
    300 Engagements
    Engagement
    Acquisition
    150 New Newsletter
    Subscribers
    Action
  • 14. SnapAppSelect Customers
    150+ Customers
    US, France, Italy, Spain, Germany, New Zealand, Kenya
  • Architecture - Guiding Principles
    13
  • 18. SnapApp - Architecture
    14
  • 19. SnapApp - Technology Stack
    Amazon Cloud Infrastructure
    Nginx, Varnish
    Apache
    Self Serve Platform
    SnapApp App Engine
    JSON, REST API
    Services
    Ruby, Perl, JS MVC, JQuery
    Social Media Apps
    Mobile, QR Codes
    Third Party Services
    MongoDB (Document Oriented)
    Map Reduce, Hadoop
    15