Niche Modern Case Study
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Niche Modern Case Study

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SnapApp has conducted a multitude of case studies on the performance of our clients' apps, ranging everywhere from companies such as Squishable, Martha Stewart Living Omnimedia, and Comcast Sports ...

SnapApp has conducted a multitude of case studies on the performance of our clients' apps, ranging everywhere from companies such as Squishable, Martha Stewart Living Omnimedia, and Comcast Sports Philadelphia.

This slide deck highlights the case study conducted around Niche Modern and highlights the problem to be solved, the solution formulated, & the results obtained through their Facebook quizzes and sweepstakes!

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Niche Modern Case Study Presentation Transcript

  • 1. Niche Modern SnapApp Case Studyhttp://www.nichemodern.com/View-By-Color-Gray-Modern-Pendant-Lights.html
  • 2. Objective • Expand marketing efforts • Engage audience with interactive content and functionality • Expand social media following (especially on Facebook) • Build relationships with prospects and customers • Encourage product recommendations • Drive visitors to the NicheModern.com websitehttp://www.facebook.com/nichemodernlighting
  • 3. Solution • Sweepstakes – 8th Birthday Giveaway - Like-gated app to build Facebook audience - Additional entry for social sharing - City Harvest/Pendant/25% off Giveaway - 25% coupon for all entrants to drive sales - 10% of all purchases made donated to City Harvest Charity - Video in app to highlight product details and provide information about the charity • Quizzes & Polls – Test audience knowledge of the Niche Modern product line – Solicit feedback from customers on product design to gain market intelligencehttp://www.nichemodern.com/Modern-Pendant-Lighting.html
  • 4. Results City Harvest/Pendant/25% off Giveaway 22% 31% 66% of entrants clicked of entrants shared the of entrants “liked” the through to the sweepstakes Niche Modern Facebook NicheModern.com page for the first time websitehttp://www.nichemodern.com/Modern-Pendant-Lighting.html
  • 5. Results Spring 2012 Sample Sale Sweepstakes Over 60% 20% Of those who started the Of entrants shared the sweepstakes completed it sweepstakes across Facebook, Twitter, and Pinteresthttp://www.nichemodern.com/Modern-Pendant-Lighting.html
  • 6. Contact SnapApp or Open a FREE Account at: www.SnapApp.com Facebook.com/SnapApp @Snap_App 855-SNAP-APPTo view more Case Studies, please follow the link below: SnapApp Case Studies